---
title: "Search terms — merv 13 - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/merv-13/search-terms"
last_updated: "2026-08-09T01:52:27.670Z"
locale: en
meta:
  description: "Niche score 55/100 · $2.8M/yr market · 513K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $2.8M/yr market · 513K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — merv 13 - Flapen"
---

# **merv 13**

**Worth a look**

Shows a $2.8M/yr market, but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Market size 96Growth 56Conversion 70Competition 14Returns 96Price range 35Avg price 80Brand share 17Review moat 24Quality gap 43

**Market size**

**Incredible****$2.8M**

$2.8M/yr · 513K searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$85.19**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+29.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$42.14–$209.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****6,318**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms