---
title: "Search terms — merv 11 air filters 20x25x5 - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/merv-11-air-filters-20x25x5/search-terms"
last_updated: "2026-08-09T01:55:40.457Z"
locale: en
meta:
  description: "Niche score 51/100 · $79K/yr market · 5K searches/yr. A concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $79K/yr market · 5K searches/yr. A concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — merv 11 air filters 20x25x5 - Flapen"
---

# **merv 11 air filters 20x25x5**

**Worth a look**

Shows searches that convert (20.6% search→purchase), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.

Market size 20Growth 92Conversion 100Competition 12Returns 94Price range 76Avg price 83Brand share 14Review moat 35Quality gap 18

**Conversion**

**Incredible****20.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+102.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$77.33**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$46.52–$116.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,030.7**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$79K**

$79K/yr · 5K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms