---
title: "Memorial Candle — $254K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/memorial-candle"
last_updated: "2026-08-10T01:14:03.528Z"
locale: en
meta:
description: "Niche score 55/100 · $254K/yr market · 320K searches/yr · $20.71 avg price. Soft demand (-14.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $254K/yr market · 320K searches/yr · $20.71 avg price. Soft demand (-14.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Memorial Candle — $254K/yr Amazon US Niche (2026) - Flapen"
---
# **memorial candle**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-14.5% this quarter) keeps it on the watch list.
Market size 47Growth 18Conversion 48Competition 85Returns 45Price range 85Avg price 89Brand share 95Review moat 61Quality gap 24
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.71**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$9.38–$55.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,060**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$254K**
$254K/yr · 320K searches
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, memorial candle is a $254K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **memorial candle market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$207K–$259K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#975**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**48 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**40%**
Top 20: 81%
**Top-5 click share**
**30%**
Top 20: 66%
**Open market**
**56%**
- Pavilion Gift Company15% - Gerrii8% - HN HAIINAA7% - KINSHEART6% - LUMELOOM5% - Shqiueos4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
9K7KSpike '24Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/memorial-candle/trend)
## **Top memorial candle search terms**
- **memorial candle**81K/yr-19.9%2.3% conv. - **memorial candles for loss of loved one**34K/yr+9.6%2.1% conv. - **memorial candles**34K/yr-3.8%2.4% conv. - **sympathy candle**26K/yr-21.0%4.6% conv. - **memory candle for loss loved ones**21K/yr-20.9%2.1% conv. - **memory candle**16K/yr-22.6%2.3% conv. - **sympathy candle for loss of loved one**11K/yr-14.2%4.6% conv. - **memorial candles for deceased**20K/yr-44.4%2.1% conv. - **remembrance candle**11K/yr-22.5%2.5% conv. - **memorial candle for wedding**6K/yr+38.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/memorial-candle/search-terms)
## **Top memorial candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$15K9%$23K12%$30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pavilion Gift Company - In Memory Light Remains 19176 - White Ceramic Candle with Soy Wax in a Delicate Jasmine Scent Thoughtful Sympathy Remembrance and Condolence Gift - 8 Ounces**Pavilion Gift Company**$17.81**4.8★6,168 rev](https://www.amazon.com/dp/B06XDSH2H1) [2**KinsHeart Sympathy Candle for Loss of Loved One - 9 Oz Jar Memorial Candle - Bereavement Gifts for Women - Grief Gifts for Women - Remembrance Candles for Deceased - Thinking of You Gift**KINSHEART**$10.10**4.8★12 rev](https://www.amazon.com/dp/B0GH86GSWB) [3**Gerrii Memorial Candles Sympathy Gifts LED Flameless Cardinal Bereavement Candles for Loss of Loved One Sympathy Cardinal Gifts Battery Candle for Prayers(Simple Style)**Gerrii**$10.04**4.5★1,066 rev](https://www.amazon.com/dp/B0B98WSL3Y) [4**HN HAIINAA Flameless Memorial Candle Real Wax LED Light with Remote Sympathy Gifts for Loss of Loved One Mother Father - Remembrance Gift (4 x 7)**HN HAIINAA**$23.21**4.8★590 rev](https://www.amazon.com/dp/B0CR3XBNYJ) [5**Sympathy Gifts for Loss of Loved One Bereavement Candle Holders**Huixi**$14.21**4.7★346 rev](https://www.amazon.com/dp/B0CWGDP3B3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KinsHeart Sympathy Candle for Loss of Loved One - 9 Oz Jar Memorial Candle - Bereavement Gifts for Women - Grief Gifts for Women - Remembrance Candles for Deceased - Thinking of You Gift**KINSHEART**$10.10**12 rev6mo ago](https://www.amazon.com/dp/B0GH86GSWB) [**Ceramic Bereavement Votive Candle Holders Gifts (with 10 Tealight Candles)**Havmorph**$30.43**28 rev9mo ago](https://www.amazon.com/dp/B0FV2Z2R4R) [**MULCHUM Memorial Flameless LED Pillar Candle Cardinal Tree Sympathy Gift**MULCHUM**$20.74**81 rev11mo ago](https://www.amazon.com/dp/B0FM83SQPJ) [**Sympathy Candle for Loss of Loved One - Those We Love Memorial Gifts in White Ceramic Jar - 40 Hour Natural Soy Wax Remembrance Candle - Gardenia Scented Bereavement Grief & Condolence Present**The Enlightened Haven**$14.71**14 rev11mo ago](https://www.amazon.com/dp/B0F3W7718D) [**Memorial Lantern with Card - Sympathy Gift for Loss of Mom/Dad/Loved One Bereavement Keepsake with Flickering Flame Memory Lamp for Funeral Remembrance or Celebration (Black)**XXSTAR**$19.93**310 rev1y ago](https://www.amazon.com/dp/B0F387DZ9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KinsHeart Sympathy Candle for Loss of Loved One - 9 Oz Jar Memorial Candle - Bereavement Gifts for Women - Grief Gifts for Women - Remembrance Candles for Deceased - Thinking of You Gift**KINSHEART**$10.10**4.8★**▲ 461%**](https://www.amazon.com/dp/B0GH86GSWB) [**Memorial Lantern with Card - Sympathy Gift for Loss of Mom/Dad/Loved One Bereavement Keepsake with Flickering Flame Memory Lamp for Funeral Remembrance or Celebration (Black)**XXSTAR**$19.93**4.7★**▲ 121%**](https://www.amazon.com/dp/B0F387DZ9C) [**MULCHUM Memorial Flameless LED Pillar Candle Cardinal Tree Sympathy Gift**MULCHUM**$20.74**4.4★**▲ 98%**](https://www.amazon.com/dp/B0FM83SQPJ) [**Ceramic Bereavement Votive Candle Holders Gifts (with 10 Tealight Candles)**Havmorph**$30.43**4.8★**▲ 61%**](https://www.amazon.com/dp/B0FV2Z2R4R) [**Ohr Candles Yahrzeit Memorial Candles - 1 Day Yahrzeit Candle - 26 Hour Yom Kippur Jewish Candles in Glass Tumbler - 4 Pack**OHR CANDLES**$12.78**4.6★**▲ 46%**](https://www.amazon.com/dp/B0DY8TJQD8)
**~~View all trending →~~**
## **What buyers say about memorial candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**24%
*“Awesome gift”*
**Brightness/Shine/Glow**12%
*“This is very bright and good quality”*
**Smell**11%
*“Fragrance is soothing”*
**Quality-Overall**10%
*“Exquisite Craftsmanship: The build quality is excellent”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**5%
*“Good price”*
**Durability**3%
*“No cracks in the glass or breakage in any of them”*
**Design-Overall**3%
*“Very elegant ambiance”*
**Size-Overall**3%
*“They fit perfectly in my candle holders”*
**Comfort-Overall**3%
*“convenient”*
### **What buyers complain about **
**Size-Overall**32%
*“To small”*
**Functionality-Overall**6%
*“Barely worked”*
**Durability**6%
*“Short burn time”*
**Smell**5%
*“Has a smell of burning paper”*
**Advertised Vs Actual Product**5%
*“Cheaply made and false advertising”*
**Quality-Overall**4%
*“Application poor quality”*
**Value For Money**3%
*“Its overpriced and undersized”*
**Gifting Purpose**2%
*“I did not feel good about giving this for a gift”*
**Material Quality**2%
*“Plastic, cheap looking”*
**Strength**1%
*“it is rather flimsy”*
### **Top return reasons **
**Size-Overall**49%
**Value For Money**6%
**Brightness/Shine/Glow**6%
**Smell**6%
**Advertised Vs Actual Product**5%
**Bulb Flicker/Dimming/Color**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Color**3%
**Functionality-Overall**3%
## **Common questions**
- **Is memorial candle profitable to sell on Amazon United States?**
- The niche generates $254K/yr across 67 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the memorial candle niche?**
- 48 brands and 68 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in memorial candle?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 3.4%.
- **When does demand for memorial candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the memorial candle niche?**
- Listings span $9.38–$55.05; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.
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