---
title: "Matter Smart Plug — $463K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/matter-smart-plug"
last_updated: "2026-08-09T00:48:22.146Z"
locale: en
meta:
description: "Niche score 43/100 · $463K/yr market · 275K searches/yr · $26.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $463K/yr market · 275K searches/yr · $26.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matter Smart Plug — $463K/yr Amazon US Niche (2026) - Flapen"
---
# **matter smart plug**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 26Conversion 70Competition 25Returns 38Price range 84Avg price 95Brand share 0Review moat 54Quality gap 47
**Avg price**
**Incredible****$26.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.43–$54.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$463K**
$463K/yr · 275K searches
**Review moat**
**Good****1,326.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matter smart plug is a $463K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matter smart plug market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$661K–$794K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Tapo87% - Linkind7% - SONOFF3% - Amazon Basics2% - ONVIS2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/matter-smart-plug/trend)
## **Top matter smart plug search terms**
- **tapo smart plug**98K/yr-6.7%9.1% conv. - **matter smart plug**64K/yr-1.3%4.4% conv. - **tapo plug**15K/yr+15.9%8.6% conv. - **smart plug matter**14K/yr+25.7%3.1% conv. - **tapo outlet**11K/yr+14.3%7.4% conv. - **matter over thread smart plug**9K/yr-25.7%1.5% conv. - **tp link tapo smart plug**9K/yr+11.6%11.9% conv. - **thread smart plug**9K/yr-15.6%1.5% conv. - **tapo p125m**6K/yr+19.8%10.5% conv. - **matter plug**7K/yr+3.6%5.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/matter-smart-plug/search-terms)
## **Top matter smart plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$93K30%$139K40%$185K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)**Tapo**$20.62**4.5★2,757 rev](https://www.amazon.com/dp/B0BXMNJDW3) [2**TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)**Tapo**$25.37**4.5★3,330 rev](https://www.amazon.com/dp/B0D7FZ97T5) [3**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)**Tapo**$29.45**4.6★580 rev](https://www.amazon.com/dp/B0DKG52WQ4) [4**TP-Link Tapo Matter Compatible Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M**Tapo**$10.36**4.5★2,757 rev](https://www.amazon.com/dp/B0BNWGZ545) [5**Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack**Linkind**$24.60**4.4★1,613 rev](https://www.amazon.com/dp/B0C36WXGP1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White**Amazon Basics**$8.43**530 rev9mo ago](https://www.amazon.com/dp/B0DP8KKHQB) [**SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings**SONOFF**$28.64**69 rev10mo ago](https://www.amazon.com/dp/B0FSZS357P) [**Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M**Tapo**$43.56**274 rev1y ago](https://www.amazon.com/dp/B0F5LNYTR7) [**Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M**Tapo**$21.80**362 rev1y ago](https://www.amazon.com/dp/B0DLLQR3K7) [**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)**Tapo**$29.45**580 rev1y ago](https://www.amazon.com/dp/B0DKG52WQ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings**SONOFF**$28.64**4.5★**▲ 155%**](https://www.amazon.com/dp/B0FSZS357P) [**TP-Link Tapo Apple HomeKit Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Siri Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125(4-Pack)**Tapo**$30.21**4.6★**▲ 76%**](https://www.amazon.com/dp/B0BMP76CMX) [**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)**Tapo**$29.45**4.6★**▲ 37%**](https://www.amazon.com/dp/B0DKG52WQ4) [**Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M**Tapo**$43.56**4.6★**▲ 23%**](https://www.amazon.com/dp/B0F5LNYTR7) [**TP-Link Tapo Smart Plug Outlet Extender Surge Protector 18W Fast Charging 3 Individual Smart Outlets 1x USB-C & 2X USB-A Smart Night Light Works w/Apple HomeKit Alexa & Google Home Tapo P306**Tapo**$31.93**4.6★**▲ 19%**](https://www.amazon.com/dp/B0CYGSFFFW)
**~~View all trending →~~**
## **What buyers say about matter smart plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“No issues installing”*
**Connectivity-Overall**11%
*“No connectivity issues”*
**Socket/Port/Plug**10%
*“Great Smart Plugs”*
**Quality-Overall**8%
*“Excellent product”*
**Ease Of Use**7%
*“Easy to use”*
**Value For Money**7%
*“they are affordable”*
**Compatibility-Overall**7%
*“Easy to set up works great with Apple”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Efficiency**3%
*“It works well with atter”*
**Smart Assistant Support**3%
*“it also works on Google assistant”*
### **What buyers complain about **
**Connectivity-Overall**26%
*“Wont stay connected”*
**Functionality-Overall**10%
*“Don't work very well”*
**Durability**7%
*“Failed after 7 months”*
**Socket/Port/Plug**5%
*“Missing Plug”*
**Assembly/Installation**5%
*“Setup is difficult”*
**Quality-Overall**4%
*“not good quality”*
**Compatibility-Overall**4%
*“this one can't pair. for me”*
**Value For Money**3%
*“Way underpriced for what you get”*
**Size-Overall**2%
*“It doesn't fit well doubble gang or more box”*
**Ease Of Use**2%
*“Not user friendly”*
### **Top return reasons **
**Connectivity-Overall**27%
**Compatibility-Overall**19%
**Functionality-Overall**13%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Socket/Port/Plug**7%
**Value For Money**5%
**Assembly/Installation**3%
**Defective Material/Parts**2%
**Product Condition**1%
## **Common questions**
- **Is matter smart plug profitable to sell on Amazon United States?**
- The niche generates $463K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the matter smart plug niche?**
- 5 brands and 8 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in matter smart plug?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.0%.
- **When does demand for matter smart plug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the matter smart plug niche?**
- Listings span $8.43–$54.81; the average listing price is $26.45 (sweet spot $15–$100). The average incumbent carries 1,327 reviews — the moat a new listing must climb.
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