---
title: "Trend — matter ceiling fan - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/matter-ceiling-fan/trend"
last_updated: "2026-08-09T04:27:37.737Z"
locale: en
meta:
  description: "Niche score 55/100 · $19K/yr market · 35K searches/yr · $108.96 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $19K/yr market · 35K searches/yr · $108.96 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — matter ceiling fan - Flapen"
---

# **matter ceiling fan**

**Worth a look**

Shows demand growing +193.9% this quarter, but a small market ($19K/yr) keeps it on the watch list.

Market size 5Growth 97Conversion 6Competition 85Returns 28Price range 34Avg price 72Brand share 91Review moat 70Quality gap 57

**Growth**

**Incredible****+193.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Good****$108.96**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****701.41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$39.88–$214.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$19K**

$19K/yr · 35K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend