---
title: "Matter Ceiling Fan — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/matter-ceiling-fan"
last_updated: "2026-08-06T19:28:19.712Z"
locale: en
meta:
description: "Niche score 55/100 · $19K/yr market · 35K searches/yr · $108.96 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $19K/yr market · 35K searches/yr · $108.96 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Matter Ceiling Fan — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **matter ceiling fan**
**Worth a look**
Shows demand growing +193.9% this quarter, but a small market ($19K/yr) keeps it on the watch list.
Market size 5Growth 97Conversion 6Competition 85Returns 28Price range 34Avg price 72Brand share 91Review moat 70Quality gap 57
**Growth**
**Incredible****+193.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Good****$108.96**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****701.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$39.88–$214.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 35K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, matter ceiling fan is a $19K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matter ceiling fan market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$27K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#416**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **91%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**44%**
Top 20: 89%
**Top-5 click share**
**30%**
Top 20: 68%
**Open market**
**49%**
- DREO11% - ZMISHIBO9% - STERREN9% - Govee8% - Hunter7% - CINOTON7%
## **Top matter ceiling fan search terms**
- **smart ceiling fans with lights app control**10K/yr>1,000%0.6% conv. - **matter ceiling fan**7K/yr+43.8%0.5% conv. - **smart wifi ceiling fan**4K/yr+77.9%0.1% conv. - **hunter smart ceiling fan**4K/yr+68.6%0.2% conv. - **atomi smart ceiling fan**3K/yr+7.4%0.2% conv. - **apple homekit ceiling fans**3K/yr-26.5%0.4% conv. - **ceiling fan smart wifi**3K/yr-57.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/matter-ceiling-fan/search-terms)
## **Top matter ceiling fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5646%$1K9%$2K12%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STERREN RGB Ceiling Fans with Lights 20 Smart LED Ceiling Fan with Remote/APP Control Modern Low Profile Bladeless Chandelier Fan Dimmable White Fandelier for Bedroom Living Room Kitchen**STERREN**$85.60**4.6★1,066 rev](https://www.amazon.com/dp/B0FBWT8R2H) [2**Govee Ceiling Fans with Lights and Remote RGBIC Smart 52 flush mount**Govee**$187.92**4.4★143 rev](https://www.amazon.com/dp/B0GQGY896M) [3**CINOTON Smart Ceiling Fan with Lights 52 RGBCW Ceiling Fan with Lights and Remote App Voice Control Reversible DC Motor 2600lm Dimmable 6 Speeds & 2 Fan Modes Quiet Fan for Bedroom Living Room**CINOTON**$110.39**4.3★43 rev](https://www.amazon.com/dp/B0GSVNMMJ2) [4**ZMISHIBO 52 Inch Smart Ceiling Fan with RGB Light Alexa/App/Remote Control**ZMISHIBO**$85.77**4.3★132 rev](https://www.amazon.com/dp/B0FC262LBH) [5**DREO Smart Ceiling Fan with Lights 52 Inch 12 Speeds & 3 Fan Modes Stepless Dimmable LED Light Timer 22dB Quiet DC Motor Remote/APP/Alexa Control Black Ceiling Fans Indoor 2026 Upgraded**DREO**$141.45**4.5★1,036 rev](https://www.amazon.com/dp/B0CVLF43RP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Linkind Matter 52 Smart Ceiling Fan with Lights Remote for Bedroom Black**Linkind**$130.43**13 rev3w ago](https://www.amazon.com/dp/B0GR3WJL89) [**CINOTON Smart Ceiling Fan with Lights 52 RGBCW Ceiling Fan with Lights and Remote App Voice Control Reversible DC Motor 2600lm Dimmable 6 Speeds & 2 Fan Modes Quiet Fan for Bedroom Living Room**CINOTON**$110.39**43 rev3mo ago](https://www.amazon.com/dp/B0GSVNMMJ2) [**Smart Ceiling Fans with Lights Remote - 20 WiFi Alexa Flush Mount Low Profile Modern Ceiling Fans for Bedroom - Stepless Color Temperature and 6 Speeds - Black**DIAMONDFORGE**$79.22**530 rev3mo ago](https://www.amazon.com/dp/B0GVQK9464) [**Govee Ceiling Fan with Lights 20 RGBIC Oscillating Flush Mount Fans**Govee**$188.33**59 rev4mo ago](https://www.amazon.com/dp/B0GSXQFW4C) [**FancyMay Ceiling Fans with Lights and Remote 20 Modern Low Profile Ceiling Fan 6-Speed Quiet Reversible Motor Flush Mount LED Fan Light Fandelier Ceiling Fans for Bedroom (Black)**FancyMay**$65.97**239 rev4mo ago](https://www.amazon.com/dp/B0GSQD95T8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smart Ceiling Fans with Lights Remote - 20 WiFi Alexa Flush Mount Low Profile Modern Ceiling Fans for Bedroom - Stepless Color Temperature and 6 Speeds - Black**DIAMONDFORGE**$79.22**4.6★**▲ 71%**](https://www.amazon.com/dp/B0GVQK9464) [**CINOTON Smart Ceiling Fan with Lights 52 RGBCW Ceiling Fan with Lights and Remote App Voice Control Reversible DC Motor 2600lm Dimmable 6 Speeds & 2 Fan Modes Quiet Fan for Bedroom Living Room**CINOTON**$110.39**4.3★**▲ 71%**](https://www.amazon.com/dp/B0GSVNMMJ2) [**Govee Ceiling Fans with Lights and Remote RGBIC Smart 52 flush mount**Govee**$187.92**4.4★**▲ 71%**](https://www.amazon.com/dp/B0GQGY896M) [**Bevenus Low Profile Ceiling Fan with Lights 110v Modern Dimmable Flower Shape Remote Control/app Control Timing 6 Gear Speeds Fan Ceiling Lamp.**Bevenus**$64.27**4.5★**▲ 70%**](https://www.amazon.com/dp/B0B9JQ89FT) [**FancyMay Ceiling Fans with Lights and Remote 20 Modern Low Profile Ceiling Fan 6-Speed Quiet Reversible Motor Flush Mount LED Fan Light Fandelier Ceiling Fans for Bedroom (Black)**FancyMay**$65.97**4.5★**▲ 70%**](https://www.amazon.com/dp/B0GSQD95T8)
**~~View all trending →~~**
## **What buyers say about matter ceiling fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Easy assembly”*
**Brightness/Shine/Glow**11%
*“bright led light”*
**Noise Level**10%
*“Minimal noise”*
**Quality-Overall**8%
*“Awesome quality”*
**Remote Control**8%
*“Love the remote”*
**Value For Money**7%
*“Good Buy”*
**Design-Overall**5%
*“It is well made”*
**Color**2%
*“the color is true”*
**Size-Overall**2%
*“Good fit”*
**Ease Of Use**2%
*“easy to hang”*
### **What buyers complain about **
**Durability**11%
*“Didnt last”*
**Quality-Overall**8%
*“Extremely poor quality”*
**Assembly/Installation**8%
*“Not an easy install”*
**Functionality-Overall**7%
*“Doesnt work”*
**Noise Level**5%
*“Awful clicking noise”*
**Instructions/User Manual/Troubleshooting**4%
*“BAD INSTRUCTIONS”*
**Size-Overall**3%
*“It is huge”*
**Brightness/Shine/Glow**3%
*“not enough light”*
**Connectivity-Overall**3%
*“wont connect to app”*
**Remote Control**3%
*“Remote doesn't work very well”*
### **Top return reasons **
**Size-Overall**34%
**Functionality-Overall**12%
**Defective Material/Parts**9%
**Compatibility-Overall**8%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Assembly/Installation**4%
**Color**3%
**Quality-Overall**3%
**Noise Level**2%
## **Common questions**
- **Is matter ceiling fan profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 64 tracked products. 31 of 34 products launched in the last 360 days are still selling. 90-day search growth is +193.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the matter ceiling fan niche?**
- 36 brands and 54 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in matter ceiling fan?**
- Top complaints mined from reviews: Durability, Quality-Overall, Assembly/Installation. The return rate is 4.7%.
- **What does it cost to enter the matter ceiling fan niche?**
- Listings span $39.88–$214.75; the average listing price is $108.96 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.
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