---
title: "Mario Lamp — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/mario-lamp"
last_updated: "2026-08-06T16:03:18.344Z"
locale: en
meta:
description: "Niche score 45/100 · $68K/yr market · 145K searches/yr · $26.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $68K/yr market · 145K searches/yr · $26.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mario Lamp — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **mario lamp**
**Skip it**
A small market ($68K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 19Conversion 22Competition 63Returns 59Price range 88Avg price 95Brand share 33Review moat 67Quality gap 65
**Avg price**
**Incredible****$26.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.40–$61.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****833.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$68K**
$68K/yr · 145K searches
According to Flapen's Amazon United States niche tracking, mario lamp is a $68K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario lamp market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$79K–$105K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,246**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**112**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**11%**
- Paladone53% - NESIMY17% - hopanrel6% - EDecor6% - LEDERGO4% - TLAOTNIY3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/mario-lamp/trend)
## **Top mario lamp search terms**
- **mario lamp**40K/yr-12.8%1.5% conv. - **mario night light**24K/yr-2.6%2.2% conv. - **mario light**25K/yr-5.9%1.6% conv. - **super mario lamp**14K/yr-30.1%1.4% conv. - **super mario night light**9K/yr-5.0%2.0% conv. - **super mario light**10K/yr-24.9%2.1% conv. - **nintendo lamp**9K/yr-25.4%0.8% conv. - **mario lights**5K/yr-3.3%1.2% conv. - **mario lamps for boys room**5K/yr-7.7%2.5% conv. - **mario led light**4K/yr-3.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/mario-lamp/search-terms)
## **Top mario lamp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Super Bros Toys for Boys 4-6 Night Light for Kids with Game Sound Effects**NESIMY**$17.03**4.2★245 rev](https://www.amazon.com/dp/B0D39C7SPW) [2**Paladone Super Mario Diorama Light 35cm Tap-Activated Lamp with 3 Brightness Settings & Official Sound USB Powered Bedroom & Gaming Room Decor Nintendo Collectible Gift**Paladone**$48.81**4.4★47 rev](https://www.amazon.com/dp/B01FMI1VCU) [3**hopanrel Super Bros Question Block Lamp Square LED Night Light with USB Cable Table Lamp with Play Game Coin Sound Effect Bedside Lamp Decor Toy Gift for Boy Girls**hopanrel**$12.10**4.2★250 rev](https://www.amazon.com/dp/B0CF57LC58) [4**Table Lamp Night Bedside Light Wood Base Boys Room Nice Decoration or Gifts**EDecor**$27.43**4.7★33 rev](https://www.amazon.com/dp/B0DNVFJ5YK) [5**Paladone Super Mario Projection Light - Officially Licensed Nintendo Projector Lamp with Interchangeable Scenes and Mood Lighting 3 Light Modes Gaming Room Decor**Paladone**$35.44**3.7★58 rev](https://www.amazon.com/dp/B0DK5T1QCG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paladone Super Mario Diorama Light 35cm Tap-Activated Lamp with 3 Brightness Settings & Official Sound USB Powered Bedroom & Gaming Room Decor Nintendo Collectible Gift**Paladone**$48.81**47 rev6mo ago](https://www.amazon.com/dp/B01FMI1VCU) [**Paladone Super Mario Super Mushroom SquishyGlo Light Rechargeable Silicone Night Light with 3 Brightness Levels Official Nintendo Lamp**Paladone**$28.86**8 rev6mo ago](https://www.amazon.com/dp/B0GKCRZBYD) [**BunnyCare Night Light - Interactive Lamp Gifts for Gamers and Kids Room Decorations**BunnyCare**$13.60**9 rev1y ago](https://www.amazon.com/dp/B0FD3LB8H6) [**Paladone Super Mario Boo SquishyGlo Light Officially Licensed Nintendo Silicone Lamp for Kids & Teens Cordless Rechargeable Night Light Fun Bedroom Decor & Collectible Gamer Gift**Paladone**$29.20**77 rev1y ago](https://www.amazon.com/dp/B0F8HML2KH) [**Paladone Super Mario Fireflower LED Lamp Officially Licensed Nintendo Desk Lamp for Gamer USB Powered Home Decor Gift**Paladone**$29.95**42 rev1y ago](https://www.amazon.com/dp/B0F9FRLXF4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paladone Super Mario Super Mushroom SquishyGlo Light Rechargeable Silicone Night Light with 3 Brightness Levels Official Nintendo Lamp**Paladone**$28.86**4.5★**▲ 311%**](https://www.amazon.com/dp/B0GKCRZBYD) [**Paladone Super Mario Diorama Light 35cm Tap-Activated Lamp with 3 Brightness Settings & Official Sound USB Powered Bedroom & Gaming Room Decor Nintendo Collectible Gift**Paladone**$48.81**4.4★**▲ 228%**](https://www.amazon.com/dp/B01FMI1VCU) [**BunnyCare Night Light - Interactive Lamp Gifts for Gamers and Kids Room Decorations**BunnyCare**$13.60**3.8★**▲ 114%**](https://www.amazon.com/dp/B0FD3LB8H6) [**Paladone Super Mario Fireflower LED Lamp Officially Licensed Nintendo Desk Lamp for Gamer USB Powered Home Decor Gift**Paladone**$29.95**4.2★**▲ 77%**](https://www.amazon.com/dp/B0F9FRLXF4) [**Paladone Super Mushroom Icon Light - Officially Licensed Nintendo Gift for Gamers Battery Powered Night Light**Paladone**$16.33**4.4★**▲ 17%**](https://www.amazon.com/dp/B07B35PCF6)
**~~View all trending →~~**
## **What buyers say about mario lamp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**36%
*“Great little light”*
**Quality-Overall**10%
*“No complaints”*
**Value For Money**7%
*“value for the money”*
**Size-Overall**6%
*“Great size”*
**Gifting Purpose**4%
*“Lil gift”*
**Charging**4%
*“Holds decent charge”*
**Color**4%
*“The colors of the lights are bright/vivid”*
**Assembly/Installation**3%
*“Easy to install”*
**Night Vision**3%
*“Fun nightlight glow”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**14%
*“Cord is too short”*
**Quality-Overall**11%
*“Not good quality”*
**Functionality-Overall**10%
*“Barely works”*
**Durability**7%
*“It broke within 2-3 weeks”*
**Charging**7%
*“The charge does not last long”*
**Brightness/Shine/Glow**5%
*“The nightlight also does not work”*
**Battery Life**5%
*“the batteries do not last long at all”*
**Bulb Flicker/Dimming/Color**3%
*“Lights burn out quickly”*
**Advertised Vs Actual Product**3%
*“does not work as advertised”*
**Thickness**3%
*“The mushroom had inconsistent thickness so there were dark spots on the cheeks. like a 5 o’clock shadow”*
### **Top return reasons **
**Size-Overall**16%
**Defective Material/Parts**12%
**Functionality-Overall**11%
**Charging**10%
**Brightness/Shine/Glow**8%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Bulb Flicker/Dimming/Color**4%
**Value For Money**3%
**Quality-Overall**2%
## **Common questions**
- **Is mario lamp profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the mario lamp niche?**
- 12 brands and 112 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in mario lamp?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 2.7%.
- **When does demand for mario lamp peak?**
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the mario lamp niche?**
- Listings span $10.40–$61.70; the average listing price is $26.33 (sweet spot $15–$100). The average incumbent carries 834 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)