---
title: "Maple Wood Filler — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/maple-wood-filler"
last_updated: "2026-08-09T00:51:28.154Z"
locale: en
meta:
description: "Niche score 46/100 · $62K/yr market · 32K searches/yr · $19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $62K/yr market · 32K searches/yr · $19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maple Wood Filler — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **maple wood filler**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 21Conversion 87Competition 43Returns 83Price range 79Avg price 85Brand share 14Review moat 24Quality gap 63
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.08**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.42–$53.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,052.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$62K**
$62K/yr · 32K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maple wood filler is a $62K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maple wood filler market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$57K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**93**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**3%**
- Goodfilla61% - GORILLA18% - Minwax6% - FamoWood5% - BOSSDOG Wood Glue5% - Timbermate2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/maple-wood-filler/trend)
## **Top maple wood filler search terms**
- **goodfilla wood filler**10K/yr-7.6%4.8% conv. - **maple wood filler**8K/yr-9.5%10.1% conv. - **pine wood filler**5K/yr-9.8%9.4% conv. - **food grade wood filler**4K/yr-12.7%2.0% conv. - **birch wood filler**3K/yr+23.6%7.6% conv. - **goodfilla**3K/yr-13.5%5.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/maple-wood-filler/search-terms)
## **Top maple wood filler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$19K40%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goodfilla Maple/Beech/Pine 8 oz Wood and Grain Filler Stainable Sandable Zero Waste Non-Toxic USA Made**Goodfilla**$11.57**4.4★9,339 rev](https://www.amazon.com/dp/B00GFYQKDG) [2**Gorilla All Purpose Wood Filler Natural Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs**GORILLA**$8.57**4.2★7,285 rev](https://www.amazon.com/dp/B09LR9JJPJ) [3**Goodfilla White Oak 8 oz Wood and Grain Filler Stainable Tintable Sandable Zero Waste Non-Toxic USA Made**Goodfilla**$11.58**4.4★9,339 rev](https://www.amazon.com/dp/B00GFYQWSY) [4**Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs**GORILLA**$9.27**4.4★12,014 rev](https://www.amazon.com/dp/B09LRBT9QH) [5**Water-Based Wood & Grain Filler (Trowel Ready) - Neutral Base - 1 Quart By Goodfilla | Replace Every Filler & Putty | Repairs Finishes & Patches | Paintable Stainable Sandable & Quick Drying**Goodfilla**$25.51**4.2★1,405 rev](https://www.amazon.com/dp/B07SZ9VMHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BOSSDOG Wood Glue Professional Strength Fast Drying Cutting Board Safe Natural tan Color. DIY Beginner Carpentry Woodworking Furniture Repair 16oz. Large Bottle. Made by a Maker for Makers**BOSSDOG Wood Glue**$13.81**78 rev2y ago](https://www.amazon.com/dp/B0D1DCVF19) [**Hupeyna Wood Furniture Repair Kit 12 Colors Wood Repair Kit Wood Touch up Fillers Repair Scratch Cracks Discoloration for Wooden Cabinet Floor Door Table Surfaces Wood Filler Paint**Hupeyna**$13.47**1,385 rev2y ago](https://www.amazon.com/dp/B0CQLWHBK4) [**Gorilla All Purpose Wood Filler Natural Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs**GORILLA**$8.57**7,285 rev4y ago](https://www.amazon.com/dp/B09LR9JJPJ) [**Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs**GORILLA**$9.27**12,014 rev4y ago](https://www.amazon.com/dp/B09LRBT9QH) [**Water-Based Wood & Grain Filler (Trowel Ready) - Neutral Base - 1 Quart By Goodfilla | Replace Every Filler & Putty | Repairs Finishes & Patches | Paintable Stainable Sandable & Quick Drying**Goodfilla**$25.51**1,405 rev7y ago](https://www.amazon.com/dp/B07SZ9VMHV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Water-Based Wood & Grain Filler (Trowel Ready) - Neutral Base - 1 Quart By Goodfilla | Replace Every Filler & Putty | Repairs Finishes & Patches | Paintable Stainable Sandable & Quick Drying**Goodfilla**$25.51**4.2★**▲ 84%**](https://www.amazon.com/dp/B07SZ9VMHV) [**Goodfilla Maple Beech Pine 1 Quart (3.5lbs) Wood and Grain Filler Stainable Tintable Sandable Zero Waste Non-Toxic USA Made**Goodfilla**$25.56**4.4★**▲ 64%**](https://www.amazon.com/dp/B00IUVDYW2) [**BOSSDOG Wood Glue Professional Strength Fast Drying Cutting Board Safe Natural tan Color. DIY Beginner Carpentry Woodworking Furniture Repair 16oz. Large Bottle. Made by a Maker for Makers**BOSSDOG Wood Glue**$13.81**4.5★**▲ 56%**](https://www.amazon.com/dp/B0D1DCVF19) [**Goodfilla Maple/Beech/Pine 1 Gallon (13.5lbs) Wood and Grain Filler Stainable Sandable Zero Waste Non-Toxic USA Made**Goodfilla**$53.53**4.4★**▲ 44%**](https://www.amazon.com/dp/B00IUYB8YK) [**Water-Based Wood & Grain Filler (Trowel Ready) - White Oak - 1 Gallon By Goodfilla | Replace Every Filler & Putty | Repairs Finishes & Patches | Paintable Stainable Sandable & Quick Drying**Goodfilla**$53.74**4.2★**▲ 44%**](https://www.amazon.com/dp/B07T2FSYQX)
**~~View all trending →~~**
## **What buyers say about maple wood filler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Fair products”*
**Wood Quality**14%
*“Restores Wood”*
**Ease Of Use**13%
*“Easy to apply”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**7%
*“Good deal”*
**Color**5%
*“color is great”*
**Paint Quality**5%
*“No problems painting it”*
**Efficiency**5%
*“Works well, hardens quickly”*
**Durability**4%
*“is viable for years”*
**Texture/Consistency-Overall**2%
*“The texture is softer than play doh”*
### **What buyers complain about **
**Ease Of Use**20%
*“Not able to use”*
**Quality-Overall**9%
*“Very disappointed with the performance”*
**Hard Feel**9%
*“Hard as a rock”*
**Adhesion/Stickiness**8%
*“doesn't stick easily to the wood”*
**Functionality-Overall**7%
*“Not workable”*
**Thickness**6%
*“Too thick”*
**Color**6%
*“Dries yellow”*
**Value For Money**3%
*“Not worth it”*
**Durability**3%
*“it broke in two”*
**Material Quality**2%
*“material was hard already”*
### **Top return reasons **
**Color**29%
**Functionality-Overall**11%
**Adhesion/Stickiness**8%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Product Condition**5%
**Material Quality**5%
**Size-Overall**4%
**Hard Feel**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is maple wood filler profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 21 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the maple wood filler niche?**
- 8 brands and 93 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in maple wood filler?**
- Top complaints mined from reviews: Ease Of Use, Quality-Overall, Hard Feel. The return rate is 1.6%.
- **When does demand for maple wood filler peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the maple wood filler niche?**
- Listings span $5.42–$53.74; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 5,053 reviews — the moat a new listing must climb.
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