---
title: "Mailbox Sign — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/mailbox-sign"
last_updated: "2026-08-06T21:50:05.672Z"
locale: en
meta:
description: "Niche score 56/100 · $44K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $44K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mailbox Sign — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **mailbox sign**
**Worth a look**
Shows a sweet-spot price point ($28.83 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 11Growth 53Conversion 14Competition 78Returns 88Price range 86Avg price 95Brand share 94Review moat 65Quality gap 23
**Avg price**
**Incredible****$28.83**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.07–$85.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****900.16**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+24.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$44K**
$44K/yr · 132K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, mailbox sign is a $44K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mailbox sign market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$36K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#293**
- **Page quality**
- **0%**
- **Prime**
- **48%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**41%**
Top 20: 84%
**Top-5 click share**
**37%**
Top 20: 73%
**Open market**
**54%**
- ARCHITECTURAL MAILBOXES15% - IVWVI7% - Whitehall7% - PUNICA7% - Gsi5% - Superflash5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.9% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/mailbox-sign/trend)
## **Top mailbox sign search terms**
- **mailbox topper**21K/yr+19.4%0.2% conv. - **mailbox address plaque**18K/yr+33.4%0.8% conv. - **mailbox sign**18K/yr+26.7%0.5% conv. - **mailbox number plaque**13K/yr+51.1%0.5% conv. - **mailbox plaque**11K/yr+28.6%0.6% conv. - **mailbox number sign**10K/yr+18.4%0.5% conv. - **address signs for mailbox**9K/yr+13.0%0.9% conv. - **mailbox plaques**8K/yr+40.1%0.4% conv. - **address plaque for mailbox**8K/yr+34.6%0.9% conv. - **mailbox address sign**9K/yr-6.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/mailbox-sign/search-terms)
## **Top mailbox sign products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$5K16%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Architectural Mailboxes 3460B Manhattan Address Plaque Small Black**ARCHITECTURAL MAILBOXES**$23.40**4.5★1,539 rev](https://www.amazon.com/dp/B077Y1KYNN) [2**Metal Mailbox Address Plaques - Reflective House Number Plaque for Outside Double-sided illuminated Address Signs Easy to Install Mailbox Topper for Visitors 911 Visible -Black**PUNICA**$17.65**4.6★89 rev](https://www.amazon.com/dp/B0DDK7PBMV) [3**Whitehall Products Nite Bright Address Sign 16 x 4.5 Black Numbers White Reflective Background**Whitehall**$26.04**4.6★3,730 rev](https://www.amazon.com/dp/B007ZR3YJ0) [4**Etetale Solar Address Sign 3 Colors-in-1 Waterproof Mailbox Number Plaque for Outside Double-Sided Light-Emitting Mailbox Topper House Numbers for Outside (No-drilling Option Available)**Etetale**$27.35**4.5★471 rev](https://www.amazon.com/dp/B0CKPMD6FN) [5**Custom Hanging Address Sign Metal House Number for Outdoor Mailbox Number Address Plaque (13 x 7.5) Yard Sign Displays Street Name High Visibility Easy Install Multiple Colors and Fonts (A1)**HouSi**$28.39**4.7★48 rev](https://www.amazon.com/dp/B0GPPCRKCT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Custom Address Plaque Cast Heavy - Large Address Sign for House House Number Sign for Outside Garage Brick Mailbox Yard Fence - Rust-Free | Fade-Resistant 12 x 7 inch**ArtDeep**$52.31**1 rev3mo ago](https://www.amazon.com/dp/B0GWPRSLMT) [**Cybrasc Solar Address Sign for Mailbox Double-Sided Illuminated Mailbox Numbers with Magnetic Mount No-Drill 3-Color Light Modes IP65 Waterproof Solar-Powered Plaque Outdoor House Mailbox Topper**Cybrasc**$29.08**55 rev4mo ago](https://www.amazon.com/dp/B0GK7Y5JB8) [**Custom Hanging Address Sign Metal House Number for Outdoor Mailbox Number Address Plaque (13 x 7.5) Yard Sign Displays Street Name High Visibility Easy Install Multiple Colors and Fonts (A1)**HouSi**$28.39**48 rev5mo ago](https://www.amazon.com/dp/B0GPPCRKCT) [**YIPTOUR 911 Reflective Address Sign for Houses Custom Address Plaque for Mailbox Driveway Customized Reflective House Numbers Sign for Outside Waterproof .040 Aluminum (Vertical-Dark-color style 10x3.15)**YipTour**$12.91**62 rev6mo ago](https://www.amazon.com/dp/B0GJZZ8291) [**House Numbers for Outside Address Plaques Mailbox Numbers Featuring Two Sets of 0-9 Numeric Combinations Personalized Address Signs for House Mailbox Apartment Coffee shop Office Hotel Classroom**WAAzZHW**$13.00**23 rev8mo ago](https://www.amazon.com/dp/B0FZP83ZM6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom Address Plaque Cast Heavy - Large Address Sign for House House Number Sign for Outside Garage Brick Mailbox Yard Fence - Rust-Free | Fade-Resistant 12 x 7 inch**ArtDeep**$52.31**5.0★**▲ 232%**](https://www.amazon.com/dp/B0GWPRSLMT) [**Custom Hanging Address Sign Metal House Number for Outdoor Mailbox Number Address Plaque (13 x 7.5) Yard Sign Displays Street Name High Visibility Easy Install Multiple Colors and Fonts (A1)**HouSi**$28.39**4.7★**▲ 198%**](https://www.amazon.com/dp/B0GPPCRKCT) [**Cybrasc Solar Address Sign for Mailbox Double-Sided Illuminated Mailbox Numbers with Magnetic Mount No-Drill 3-Color Light Modes IP65 Waterproof Solar-Powered Plaque Outdoor House Mailbox Topper**Cybrasc**$29.08**4.8★**▲ 180%**](https://www.amazon.com/dp/B0GK7Y5JB8) [**Solar Address Signs for Yard Solar Powered Address Sign with Warm White & Cold White IP65 Waterproof Solar House Numbers for Outside LED Illuminated Plaques Wall Mounted & In Ground**GEYUEYA Home**$28.70**4.7★**▲ 144%**](https://www.amazon.com/dp/B0CXPDFCZ3) [**YIPTOUR 911 Reflective Address Sign for Houses Custom Address Plaque for Mailbox Driveway Customized Reflective House Numbers Sign for Outside Waterproof .040 Aluminum (Vertical-Dark-color style 10x3.15)**YipTour**$12.91**4.8★**▲ 110%**](https://www.amazon.com/dp/B0GJZZ8291)
**~~View all trending →~~**
## **What buyers say about mailbox sign**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great product, as described”*
**Brightness/Shine/Glow**14%
*“Bright light”*
**Assembly/Installation**13%
*“Easy install”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Value For Money**7%
*“good value”*
**Ease Of Use**6%
*“Easy peasy”*
**Design-Overall**4%
*“Very well built”*
**Size-Overall**3%
*“It fits right in with the door”*
**Durability**3%
*“Durable and looks great”*
**Adhesion/Stickiness**2%
*“Adhesive is strong”*
### **What buyers complain about **
**Adhesion/Stickiness**14%
*“Adhesive sucks”*
**Durability**13%
*“After 2 weeks”*
**Quality-Overall**10%
*“the quality control could be much better”*
**Size-Overall**9%
*“To small”*
**Brightness/Shine/Glow**5%
*“the light feature doesn't work”*
**Functionality-Overall**4%
*“how to fit it onto a mailbox did not work”*
**Value For Money**4%
*“Which I could have gotten for far less $ any number of places”*
**Material Quality**4%
*“The materials of construction don't appear to be the highest quality”*
**Instructions/User Manual/Troubleshooting**3%
*“POOR AND NO INSTRUCTIONS”*
**Ease Of Use**2%
*“Very tricky to apply”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Quality-Overall**7%
**Brightness/Shine/Glow**7%
**Defective Material/Parts**5%
**Material Quality**4%
**Value For Money**3%
**Adhesion/Stickiness**3%
**Color**3%
## **Common questions**
- **Is mailbox sign profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 44 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the mailbox sign niche?**
- 35 brands and 65 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in mailbox sign?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 1.3%.
- **When does demand for mailbox sign peak?**
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mailbox sign niche?**
- Listings span $6.07–$85.45; the average listing price is $28.83 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.
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