---
title: "Trend — mailbox numbers - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/mailbox-numbers/trend"
last_updated: "2026-08-09T02:46:46.314Z"
locale: en
meta:
  description: "Niche score 62/100 · $1.1M/yr market · 1.8M searches/yr · $11.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $1.1M/yr market · 1.8M searches/yr · $11.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — mailbox numbers - Flapen"
---

# **mailbox numbers**

**Launch it**

A $1.1M/yr market growing +29.9% this quarter with returns at 1.5% — clears our launch bar.

Market size 80Growth 56Conversion 63Competition 60Returns 86Price range 66Avg price 43Brand share 64Review moat 39Quality gap 37

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.1M**

$1.1M/yr · 1.8M searches

**Price range**

**Good****$4.36–$35.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+29.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$11.10**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,643.93**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

## Trend