---
title: "Lumary — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/lumary"
last_updated: "2026-08-09T02:44:51.910Z"
locale: en
meta:
description: "Niche score 40/100 · $113K/yr market · 77K searches/yr · $140.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $113K/yr market · 77K searches/yr · $140.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lumary — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **lumary**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 31Conversion 13Competition 79Returns 9Price range 20Avg price 62Brand share 0Review moat 97Quality gap 82
**Review moat**
**Incredible****66.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Good****$140.40**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$113K**
$113K/yr · 77K searches
**Price range**
**Bad****$25.73–$392.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, lumary is a $113K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lumary market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$176K–$211K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#889**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**1 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**0%**
- Lumary100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/lumary/trend)
## **Top lumary search terms**
- **lumary**29K/yr+18.1%1.2% conv. - **lumary outdoor lights**38K/yr-24.0%1.4% conv. - **lumary lights**10K/yr+7.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/lumary/search-terms)
## **Top lumary products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lumary Permanent Outdoor Lights 2 with Remote 150ft RGBAICW Outdoor Lights**Lumary**$279.61**4.5★55 rev](https://www.amazon.com/dp/B0FK4DYST9) [2**Lumary Smart Landscape Lights Gen2 56FT Outdoor Spotlights 6 Pack**Lumary**$75.96**4.2★33 rev](https://www.amazon.com/dp/B0GKP32WT3) [3**Lumary Smart Landscape Lights Pro 500LM 6 Pack Color Changing Landscape Spotlights IP65 Waterproof RGBAICW Low Voltage Outdoor Lights for Garden Yard and Pathway APP/Remote/Voice Control 65FT**Lumary**$208.70**4.1★137 rev](https://www.amazon.com/dp/B0GKP7RRD5) [4**Lumary WiFi Water Timer for Garden Hose w/Hub Brass Inlet Work with Alexa**Lumary**$25.73**4.3★276 rev](https://www.amazon.com/dp/B0F2T8N2CQ) [5**Lumary Smart Landscape Lights 56Ft 6 Pack RGBAIWW Low Voltage Landscape Lighting IP65 Waterproof Spotlight Color Changing Garden & Yard Lights App/Voice/Remote Control Compatible with Alexa**Lumary**$64.99**4.0★135 rev](https://www.amazon.com/dp/B0F48CPVVQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lumary Smart RGBAI Outdoor Wall Washer Lights IP65 Waterproof 4 Pack**Lumary**$137.51**5 rev3mo ago](https://www.amazon.com/dp/B0GVYBQD6T) [**Lumary Smart Low Voltage Deck Lights with Hub IP65 Waterproof 6 Pack**Lumary**$121.67**11 rev4mo ago](https://www.amazon.com/dp/B0GJBKNJC4) [**Lumary Smart Gazebo Ceiling Fan with Color Light Outdoor Alexa/APP Control**Lumary**$152.90**27 rev4mo ago](https://www.amazon.com/dp/B0GJZC35ML) [**Lumary Smart Recessed Lighting 6 Inch RGBWW Canless Slim Wafer Lights 13W**Lumary**$104.63**14 rev4mo ago](https://www.amazon.com/dp/B0GJSNPY6G) [**Lumary Smart Recessed Lighting 4 Inch RGBWW Canless Slim Wafer Lights 9W**Lumary**$88.29**26 rev4mo ago](https://www.amazon.com/dp/B0GJSSYP69)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lumary Smart Low Voltage Deck Lights with Hub IP65 Waterproof 6 Pack**Lumary**$121.67**4.6★**▲ 540%**](https://www.amazon.com/dp/B0GJBKNJC4) [**Lumary Smart Landscape Lights Gen2 56FT Outdoor Spotlights 6 Pack**Lumary**$75.96**4.2★**▲ 539%**](https://www.amazon.com/dp/B0GKP32WT3) [**Lumary Smart RGBAI Outdoor Wall Washer Lights IP65 Waterproof 4 Pack**Lumary**$137.51**4.6★**▲ 537%**](https://www.amazon.com/dp/B0GVYBQD6T) [**Lumary Smart Landscape Lights Pro 500LM 6 Pack Color Changing Landscape Spotlights IP65 Waterproof RGBAICW Low Voltage Outdoor Lights for Garden Yard and Pathway APP/Remote/Voice Control 65FT**Lumary**$208.70**4.1★**▲ 536%**](https://www.amazon.com/dp/B0GKP7RRD5) [**Lumary Smart Recessed Lighting 4 Inch RGBWW Canless Slim Wafer Lights 9W**Lumary**$88.29**4.6★**▲ 521%**](https://www.amazon.com/dp/B0GJSSYP69)
**~~View all trending →~~**
## **What buyers say about lumary**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**25%
*“Brightness is excellent”*
**Assembly/Installation**14%
*“Easy enough to install”*
**Color**10%
*“very colorful”*
**Quality-Overall**8%
*“Build quality is solid”*
**Design-Overall**5%
*“The design is simple yet elegant”*
**Value For Money**4%
*“Worth the money”*
**Ease Of Use**3%
*“easy to use”*
**Connectivity-Overall**3%
*“the connectivity has been rock solid”*
**Remote Control**3%
*“The remote is simple”*
**Durability**2%
*“It feels durable”*
### **What buyers complain about **
**Connectivity-Overall**9%
*“Impossible to connect”*
**Durability**8%
*“Failed in less than a year”*
**Functionality-Overall**7%
*“Irem never worked”*
**Assembly/Installation**6%
*“It doesn't get any easier to install these lights”*
**Brightness/Shine/Glow**5%
*“Light not working”*
**Quality-Overall**5%
*“Low quality”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions are terrible”*
**Color**3%
*“The colors were not very vibrant”*
**Value For Money**3%
*“I do think they're a bit expensive for what they are”*
**Bulb Flicker/Dimming/Color**2%
*“I have had the lights ignor on and off times and they also will not remember the color settings”*
### **Top return reasons **
**Size-Overall**14%
**Connectivity-Overall**14%
**Functionality-Overall**13%
**Value For Money**9%
**Bulb Flicker/Dimming/Color**8%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**7%
**Brightness/Shine/Glow**6%
**Color**3%
**Product Condition**2%
## **Common questions**
- **Is lumary profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 40 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the lumary niche?**
- 1 brands and 8 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lumary?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 9.6% — above our launch gate.
- **When does demand for lumary peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the lumary niche?**
- Listings span $25.73–$392.94; the average listing price is $140.40 (sweet spot $15–$100). The average incumbent carries 66 reviews — the moat a new listing must climb.
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