---
title: "Trend — lock - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/lock/trend"
last_updated: "2026-08-09T03:33:09.489Z"
locale: en
meta:
  description: "Niche score 59/100 · $8.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $8.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lock - Flapen"
---

# **lock**

**Worth a look**

Shows a $8.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 25Conversion 80Competition 79Returns 70Price range 68Avg price 46Brand share 26Review moat 22Quality gap 38

**Market size**

**Incredible****$8.5M**

$8.5M/yr · 9.0M searches

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.53–$35.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.47**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,657.3**

avg incumbent reviews — the moat a new listing must climb

## Trend