---
title: "Light Bulbs — $15.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/light-bulbs"
last_updated: "2026-08-09T01:49:59.169Z"
locale: en
meta:
description: "Niche score 64/100 · $15.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $15.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Light Bulbs — $15.0M/yr Amazon US Niche (2026) - Flapen"
---
# **light bulbs**
**Worth a look**
Shows a $15.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 21Conversion 80Competition 78Returns 78Price range 65Avg price 75Brand share 75Review moat 24Quality gap 23
**Market size**
**Incredible****$15.0M**
$15.0M/yr · 12.3M searches
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$14.99**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.66–$34.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,710.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, light bulbs is a $15.0M/yr Amazon United States market (12.3M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **light bulbs market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$15.0M–$15.0M**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**60%**
Top 20: 93%
**Top-5 click share**
**37%**
Top 20: 71%
**Open market**
**35%**
- Amazon Basics16% - evelor15% - TJOY14% - LEDVANCE9% - Linkind7% - dalattin5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
300K200KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/light-bulbs/trend)
## **Top light bulbs search terms**
- **light bulbs**5.3M/yr-6.1%7.2% conv. - **led light bulb**1.7M/yr-8.7%4.6% conv. - **led bulbs**721K/yr-11.6%2.7% conv. - **light bulb**601K/yr-6.7%5.4% conv. - **light bulbs 60 watt soft white**322K/yr-20.1%13.2% conv. - **led light bulbs**412K/yr-13.0%4.8% conv. - **e26 led bulb 60 watt**349K/yr-4.7%6.2% conv. - **dimmable led light bulbs**348K/yr-12.0%4.2% conv. - **e26 bulb**385K/yr-19.4%4.1% conv. - **bulbs**273K/yr-9.6%2.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/light-bulbs/search-terms)
## **Top light bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$451K6%$901K9%$1.4M12%$1.8M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed**TJOY**$9.70**4.7★1,623 rev](https://www.amazon.com/dp/B0CZCVPX41) [2**Amazon Basics A19 LED Light Bulbs 60 Watt Equivalent Energy Efficient 9W E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack**Amazon Basics**$12.85**4.7★5,186 rev](https://www.amazon.com/dp/B07JMX65V9) [3**evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Daylight 5000K with E26 Base Efficient 9W 800 Lumens Non-Dimmable LED Bulbs 15000 Hours Ideal for Bedroom Living Room**evelor**$8.83**4.7★5,329 rev](https://www.amazon.com/dp/B0DPQ6VGQM) [4**Sylvania ECO LED Light Bulb A19 60W Equivalent Efficient 9W 7 Year 750 Lumens 2700K Non-Dimmable Frosted Soft White - 8 Pack (40821)**LEDVANCE**$12.20**4.7★23,401 rev](https://www.amazon.com/dp/B08FRSS4BF) [5**evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office**evelor**$9.64**4.7★1,449 rev](https://www.amazon.com/dp/B0FPXB28DW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6pack LED Light Bulbs Shatterproof Edison Bulbs 60 Watt Equivalent E26 Base Warm White 2700K Bulb Vintage Decorative Fixture Light Bulbs for Home Lighting Bathroom Bedroom Hallway Non-dimmable**Skoiuc**$9.56**126 rev8mo ago](https://www.amazon.com/dp/B0G2BYQCPY) [**evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office**evelor**$9.64**1,449 rev10mo ago](https://www.amazon.com/dp/B0FPXB28DW) [**evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Daylight 5000K with E26 Base Efficient 9W 800 Lumens Non-Dimmable LED Bulbs 15000 Hours Ideal for Bedroom Living Room**evelor**$8.83**5,329 rev1y ago](https://www.amazon.com/dp/B0DPQ6VGQM) [**GvvooHome Edison Bulbs 60 watt LED E26 LED Bulb Non-Dimmable 4000K Daylight White ST58 Vintage Light Bulbs 90+ CRI E26 Medium Base Clear Glass 12 Pack**GvvooHome**$22.35**1,337 rev1y ago](https://www.amazon.com/dp/B0DGTM8MM7) [**WOWLUMEN A19 LED Light Bulb 9W E26 Lighting Bulbs(60 Watt Equivalent) 5000K Cool White 800LM Standard Base for Kitchen Living Room Corridor Office UL Listed 4 Packs**WOWLUMEN**$6.77**952 rev2y ago](https://www.amazon.com/dp/B0D59YN1HJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6pack LED Light Bulbs Shatterproof Edison Bulbs 60 Watt Equivalent E26 Base Warm White 2700K Bulb Vintage Decorative Fixture Light Bulbs for Home Lighting Bathroom Bedroom Hallway Non-dimmable**Skoiuc**$9.56**4.7★**▲ 333%**](https://www.amazon.com/dp/B0G2BYQCPY) [**TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed**TJOY**$9.70**4.7★**▲ 160%**](https://www.amazon.com/dp/B0CZCVPX41) [**evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office**evelor**$9.64**4.7★**▲ 128%**](https://www.amazon.com/dp/B0FPXB28DW) [**WOWLUMEN A19 LED Light Bulb 9W E26 Lighting Bulbs(60 Watt Equivalent) 5000K Cool White 800LM Standard Base for Kitchen Living Room Corridor Office UL Listed 4 Packs**WOWLUMEN**$6.77**4.6★**▲ 127%**](https://www.amazon.com/dp/B0D59YN1HJ) [**Dimmable E26 Warm LED Light Bulb 6W RGBW Color 500LM with 16 Color Changing Modes for Christmas Party etc with Remote Control 2 Pack**Droiee**$9.87**4.6★**▲ 115%**](https://www.amazon.com/dp/B0CT3GHS18)
**~~View all trending →~~**
## **What buyers say about light bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**38%
*“Bright white”*
**Value For Money**14%
*“Decent price”*
**Quality-Overall**9%
*“Excellent Product”*
**Bulb Flicker/Dimming/Color**7%
*“works well with dimmer switch”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Color**5%
*“Great variety of colors”*
**Assembly/Installation**4%
*“EASY to setup”*
**Efficiency**3%
*“Works wellwell”*
**Ease Of Use**2%
*“Ease of use”*
**Durability**2%
*“has lasted good so far”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**18%
*“flickering a lot”*
**Durability**15%
*“DO NOT LAST”*
**Brightness/Shine/Glow**10%
*“Too Bright”*
**Quality-Overall**8%
*“the quality seems unreliable”*
**Connectivity-Overall**8%
*“Doesn't stay connected”*
**Color**5%
*“Not quite white”*
**Functionality-Overall**5%
*“Did not work”*
**Value For Money**3%
*“They aren't cheap”*
**Advertised Vs Actual Product**2%
*“Very misleading”*
**Size-Overall**2%
*“Did not fit”*
### **Top return reasons **
**Size-Overall**22%
**Bulb Flicker/Dimming/Color**19%
**Brightness/Shine/Glow**18%
**Color**15%
**Advertised Vs Actual Product**6%
**Connectivity-Overall**5%
**Functionality-Overall**4%
**Compatibility-Overall**4%
**Value For Money**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is light bulbs profitable to sell on Amazon United States?**
- The niche generates $15.0M/yr across 60 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the light bulbs niche?**
- 31 brands and 85 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in light bulbs?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 1.8%.
- **When does demand for light bulbs peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the light bulbs niche?**
- Listings span $4.66–$34.02; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 5,711 reviews — the moat a new listing must climb.
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