---
title: "Led Night Light Bulb — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/led-night-light-bulb"
last_updated: "2026-08-09T02:48:36.445Z"
locale: en
meta:
description: "Niche score 42/100 · $92K/yr market · 117K searches/yr · $8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $92K/yr market · 117K searches/yr · $8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Led Night Light Bulb — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **led night light bulb**
**Skip it**
Prices mostly outside the sweet spot ($6.10–$12.74) — this niche doesn't clear our bar today.
Market size 23Growth 21Conversion 85Competition 46Returns 70Price range 0Avg price 23Brand share 62Review moat 56Quality gap 27
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,244.21**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$92K**
$92K/yr · 117K searches
**Avg price**
**Bad****$8.22**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$6.10–$12.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, led night light bulb is a $92K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **led night light bulb market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$82K–$103K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#1,455**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**25%**
- Emotionlite25% - ZwwYvv13% - Feit Electric11% - KGC9% - Meconard9% - Austin Coast7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/led-night-light-bulb/trend)
## **Top led night light bulb search terms**
- **led night light bulbs**27K/yr+67.1%7.8% conv. - **led night light bulb**44K/yr-56.5%7.2% conv. - **night light bulbs led**13K/yr-9.5%9.3% conv. - **7 watt led light bulbs**6K/yr-11.7%2.3% conv. - **7w led light bulbs**5K/yr-26.2%1.3% conv. - **night light led bulbs**5K/yr-23.3%8.3% conv. - **led nightlight bulb**3K/yr+1.0%8.2% conv. - **led night light bulbs 4 watt equivalent**3K/yr+2.0%6.0% conv. - **7w led bulb**2K/yr+6.8%2.1% conv. - **led nightlight bulbs**5K/yr-23.5%9.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/led-night-light-bulb/search-terms)
## **Top led night light bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$28K40%$37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emotionlite C7 LED Candelabra Bulbs E12 Base Warm White 2700K 4 Pack**Emotionlite**$6.83**4.6★5,313 rev](https://www.amazon.com/dp/B06VTGDD33) [2**Meconard C7 LED Night Light Bulbs Shatterproof LED Replacement Bulbs for Window Candles & Chandeliers E12 Candelabra Base 0.6 Watt Equivalent to 7Watt Incandescent Bulb Warm White 6 Pack**Meconard**$11.83**4.6★2,009 rev](https://www.amazon.com/dp/B0BVYQ7NPB) [3**ZwwYvv LED Night Light Bulbs C7 0.4 Watt Decorative Light Bulbs for Window Candles/String Lights/Night Lights Waterproof Warm White 12 Pack (Equivalent to 4 Watt Incandescent Bulb)**ZwwYvv**$8.19**4.8★50 rev](https://www.amazon.com/dp/B0FQ5D86P2) [4**Feit Electric C7 LED Night Light Bulb BPC7/LED - 0.6W 7W Eq. E12 4000K Cool White - 2 Pack**Feit Electric**$6.10**4.6★4,867 rev](https://www.amazon.com/dp/B000LWI8RE) [5**Austin Coast 25PACK LED Night Light Bulbs C7 Candelabra LED Light Bulbs E12 Chandelier Base 0.6W Equivalent to 7W Warm White 2200K 50LM Shatterproof & Waterproof Clear Plastic**Austin Coast**$12.74**4.7★1,147 rev](https://www.amazon.com/dp/B09BQH2L79)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZwwYvv LED Night Light Bulbs C7 0.4 Watt Decorative Light Bulbs for Window Candles/String Lights/Night Lights Waterproof Warm White 12 Pack (Equivalent to 4 Watt Incandescent Bulb)**ZwwYvv**$8.19**50 rev10mo ago](https://www.amazon.com/dp/B0FQ5D86P2) [**ZwwYvv C7 LED Night Light Bulbs E12 Candelabra Base 0.6 Watt LED Light Bulbs for Window Candles/Chandeliers/Night Lights 12 Packs Waterproof Warm White Glow (Equivalent to 7 Watt Incandescent Bulb)**ZwwYvv**$8.06**28 rev10mo ago](https://www.amazon.com/dp/B0FQ5BR5V8) [**BORT 6 Pack C7 LED Night Light Bulbs C7 LED Replacement Light Bulb for Christmas String Light 0.6 Watt Equivalent to 7 Watt Warm White 2200K E12 Candelabra Base Clear Plastic LED Bulbs**BORT**$6.14**47 rev1y ago](https://www.amazon.com/dp/B0DSBDPHTQ) [**KGC 8Pack LED Night Light Bulbs C7 LED Candelabra Bulbs E12 Base 2200K**KGC**$6.95**412 rev1y ago](https://www.amazon.com/dp/B0DHKSF52H) [**KGC 8Pack LED Night Light Bulbs C7 Shatterproof Replacement Led Light Bulb**KGC**$7.39**473 rev2y ago](https://www.amazon.com/dp/B0D7MC1DRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YIMILITE C7 2700K Soft White Night Light Bulb 0.6W E12 Base 25Pack**YIMILITE**$10.86**4.4★**▲ 492%**](https://www.amazon.com/dp/B0C7KNYYGG) [**C7 LED Night Light Bulbs 4W E12 Small Light Bulb Equal 5W 6W 7W for Decor**Genixgreen**$8.12**4.6★**▲ 379%**](https://www.amazon.com/dp/B07QW4TLBZ) [**ZwwYvv C7 LED Night Light Bulbs E12 Candelabra Base 0.6 Watt LED Light Bulbs for Window Candles/Chandeliers/Night Lights 12 Packs Waterproof Warm White Glow (Equivalent to 7 Watt Incandescent Bulb)**ZwwYvv**$8.06**4.3★**▲ 319%**](https://www.amazon.com/dp/B0FQ5BR5V8) [**Snnalosses 7 Watt Night Light Bulb Warm White Replacement Bulbs - E12 Window Candle Light Bulbs - Warm White Glow - Dimmable 15 Pack (Night Light Bulbs 7 Watt)**Snnalosses**$6.22**4.7★**▲ 187%**](https://www.amazon.com/dp/B07KRGRG8X) [**ZwwYvv LED Night Light Bulbs C7 0.4 Watt Decorative Light Bulbs for Window Candles/String Lights/Night Lights Waterproof Warm White 12 Pack (Equivalent to 4 Watt Incandescent Bulb)**ZwwYvv**$8.19**4.8★**▲ 185%**](https://www.amazon.com/dp/B0FQ5D86P2)
**~~View all trending →~~**
## **What buyers say about led night light bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**40%
*“Really bright”*
**Value For Money**15%
*“Amazing value”*
**Quality-Overall**9%
*“Good quality lights for the money”*
**Advertised Vs Actual Product**6%
*“As described”*
**Durability**5%
*“Great Value & Long Life”*
**Bulb Flicker/Dimming/Color**4%
*“Great bulbs”*
**Size-Overall**3%
*“it fits well”*
**Efficiency**3%
*“EFFICIENT”*
**Night Vision**3%
*“This night light bulb are a great value for your money”*
**Color**2%
*“Color is very warm”*
### **What buyers complain about **
**Brightness/Shine/Glow**21%
*“Very dim”*
**Bulb Flicker/Dimming/Color**16%
*“Too dim”*
**Quality-Overall**11%
*“quality control must not be there”*
**Color**9%
*“Visibly different color when lit”*
**Functionality-Overall**7%
*“Didn't work”*
**Durability**6%
*“Durability unknown”*
**Value For Money**4%
*“Expensive for essentially a night light bulb”*
**Size-Overall**3%
*“unknown they were too small I need Christmas light bulbs”*
**Advertised Vs Actual Product**3%
*“Im annoyed this is marketed as a nightlight”*
**Flammable**2%
*“burned out”*
### **Top return reasons **
**Size-Overall**53%
**Bulb Flicker/Dimming/Color**16%
**Brightness/Shine/Glow**13%
**Advertised Vs Actual Product**6%
**Color**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Compatibility-Overall**1%
**Value For Money**1%
**Product Condition**0%
## **Common questions**
- **Is led night light bulb profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the led night light bulb niche?**
- 16 brands and 50 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in led night light bulb?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 2.2%.
- **When does demand for led night light bulb peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the led night light bulb niche?**
- Listings span $6.10–$12.74; the average listing price is $8.22 (sweet spot $15–$100). The average incumbent carries 1,244 reviews — the moat a new listing must climb.
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