---
title: "Led Cross — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/led-cross"
last_updated: "2026-08-09T04:26:20.319Z"
locale: en
meta:
description: "Niche score 45/100 · $78K/yr market · 162K searches/yr · $31.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $78K/yr market · 162K searches/yr · $31.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Led Cross — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **led cross**
**Skip it**
Soft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 17Conversion 19Competition 71Returns 36Price range 47Avg price 95Brand share 86Review moat 93Quality gap 25
**Avg price**
**Incredible****$31.38**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****140.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$9.79–$188.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 162K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, led cross is a $78K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **led cross market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$78K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2,070**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**49%**
Top 20: 92%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**46%**
- SHIDASIGN13% - OUYENL13% - SYLHOME10% - Merry Mosaics7% - MoSavris6% - Generic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -15.2% search growth over the last 90 days.
6K4KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/led-cross/trend)
## **Top led cross search terms**
- **led cross**17K/yr-9.6%0.9% conv. - **light up cross**19K/yr-16.0%1.1% conv. - **cross light**13K/yr-5.9%1.0% conv. - **lighted cross**18K/yr-40.0%0.6% conv. - **neon cross**11K/yr-8.5%1.3% conv. - **cross night light**10K/yr-19.7%1.2% conv. - **led cross for wall**6K/yr-2.4%1.2% conv. - **cross lamp**7K/yr-4.3%0.7% conv. - **cross neon sign**6K/yr+7.2%1.4% conv. - **cross light up sign**5K/yr+14.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/led-cross/search-terms)
## **Top led cross products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OUYENL Cross Wall Decor Light Up Neon Sign with Necklace Jesus Christian Catholic Gifts Crucifix Led Sign Decor 16 Colors Changing Remote Night Lights Large Size**OUYENL**$31.54**4.4★58 rev](https://www.amazon.com/dp/B0DMJ6QZ46) [2**Cross Neon Sign Jesus Led Neon Light for Wall Decor Home Bedroom USB Powered Light-Upside Down Cross Lights for Easter Christmas Wedding Decor**SHIDASIGN**$26.68**4.7★178 rev](https://www.amazon.com/dp/B0BW3RQ5WD) [3**SYLHOME Cross Led Neon Light Sign Christening Baby Shower Banner Wall Decor**SYLHOME**$19.54**4.9★48 rev](https://www.amazon.com/dp/B0F297JCKN) [4**3FT Lighted Cross Marquee Large Indoor Outdoor Light Up Cross Christmas & Baptism Decorations LED Dcor for Parties Religious Events & Celebrations**Merry Mosaics**$29.76**4.2★94 rev](https://www.amazon.com/dp/B0F29GYZNC) [5**Jesus Cross Personalized Neon Sign for Wall Decoration Dimmable LED Neon Sign Bedroom Wall LED Sign Church Prayer Room or Christian Store Faith Christ Memorial Place 9.5x5.5 Inch**Generic**$15.91**4.6★27 rev](https://www.amazon.com/dp/B0F5X4HQQM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jesus Cross LED Neon Sign Light Up Jesus Cross Lights Lighted Christian Neon Signs with Base for Church Wedding Bedroom Dorm Garage Bar Prayer Room Wall Decor Desktop Counter Art or Gifts**welinly**$34.28**7 rev6mo ago](https://www.amazon.com/dp/B0GGHMH5NL) [**imprsv Baptism Decorations Light Up Cross 4FT Marquee Cross Warm Light**imprsv**$41.14**41 rev7mo ago](https://www.amazon.com/dp/B0GD7GFLL4) [**Heart Cross Night Light Jesus 3D Wooden Bedside Lamp Ambient Lighting**WLHONG**$21.87**140 rev7mo ago](https://www.amazon.com/dp/B0GCDB6G7R) [**imprsv Baptism Decorations Light Up Cross 3FT Marquee Cross Warm Light**imprsv**$28.15**41 rev10mo ago](https://www.amazon.com/dp/B0FRM3CZ79) [**Assemfly 3FT Marquee Cross for Baptism Christening Party Light Up Cross for Mi Bautizo Large Marquee Frame Cross for First Holy Communion Decor Baptism Theme Party Decorations**Assemfly**$22.72**14 rev10mo ago](https://www.amazon.com/dp/B0FQJFM9FK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**imprsv Baptism Decorations Light Up Cross 4FT Marquee Cross Warm Light**imprsv**$41.14**4.2★**▲ 245%**](https://www.amazon.com/dp/B0GD7GFLL4) [**Heart Cross Night Light Jesus 3D Wooden Bedside Lamp Ambient Lighting**WLHONG**$21.87**4.9★**▲ 229%**](https://www.amazon.com/dp/B0GCDB6G7R) [**Assemfly 3FT Marquee Cross for Baptism Christening Party Light Up Cross for Mi Bautizo Large Marquee Frame Cross for First Holy Communion Decor Baptism Theme Party Decorations**Assemfly**$22.72**4.3★**▲ 224%**](https://www.amazon.com/dp/B0FQJFM9FK) [**Cross Led Sign For Wall Decor Small Cross Light Up Signs Wall Art for Bedroom Wall Decor Holiday Birthday Gift**XUENEYSILED**$18.89**4.8★**▲ 54%**](https://www.amazon.com/dp/B0DPPRCS4T) [**imprsv Baptism Decorations Light Up Cross 3FT Marquee Cross Warm Light**imprsv**$28.15**4.2★**▲ 52%**](https://www.amazon.com/dp/B0FRM3CZ79)
**~~View all trending →~~**
## **What buyers say about led cross**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**22%
*“Like mood lighting”*
**Quality-Overall**13%
*“Good Quality”*
**Size-Overall**10%
*“Just the right size”*
**Assembly/Installation**8%
*“Came assembled”*
**Design-Overall**6%
*“Beautiful wall decor”*
**Value For Money**5%
*“The price was reasonable”*
**Color**4%
*“neutral colors, so pretty”*
**Durability**3%
*“Pretty durable”*
**Gifting Purpose**3%
*“Cute spiritual gift”*
**Strength**2%
*“I like that the construction feels solid”*
### **What buyers complain about **
**Quality-Overall**12%
*“Really Bad quality”*
**Assembly/Installation**11%
*“It's a bit irritating to put together”*
**Strength**10%
*“totally flimsy”*
**Durability**9%
*“Broke very easy”*
**Value For Money**6%
*“This product is cheaply made for its price point”*
**Ease Of Use**5%
*“effort just trying to make it usable”*
**Brightness/Shine/Glow**4%
*“I personally dont like bright lights”*
**Alarm/Timer Accuracy**4%
*“Although I wish it had a timer”*
**Charging**4%
*“I wish it had a battery in it so you could just charge it up”*
**Size-Overall**4%
*“Bigger than I thought”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**7%
**Brightness/Shine/Glow**7%
**Defective Material/Parts**6%
**Strength**5%
**Material Quality**5%
**Functionality-Overall**5%
**Assembly/Installation**4%
**Quality-Overall**4%
**Value For Money**3%
## **Common questions**
- **Is led cross profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 40 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the led cross niche?**
- 30 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in led cross?**
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Strength. The return rate is 4.1%.
- **When does demand for led cross peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the led cross niche?**
- Listings span $9.79–$188.84; the average listing price is $31.38 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.
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