---
title: "Lantern Lights Outdoor — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/lantern-lights-outdoor"
last_updated: "2026-08-09T04:27:44.593Z"
locale: en
meta:
description: "Niche score 54/100 · $127K/yr market · 104K searches/yr · $75.63 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $127K/yr market · 104K searches/yr · $75.63 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lantern Lights Outdoor — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **lantern lights outdoor**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Market size 29Growth 56Conversion 20Competition 91Returns 30Price range 49Avg price 84Brand share 96Review moat 77Quality gap 25
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****$75.63**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****454.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+29.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$22.13–$179.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$127K**
$127K/yr · 104K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, lantern lights outdoor is a $127K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lantern lights outdoor market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$95K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#309**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **99%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**58 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**35%**
Top 20: 70%
**Top-5 click share**
**24%**
Top 20: 57%
**Open market**
**65%**
- BesLowe10% - LEONLITE9% - EDISHINE7% - camuucci3% - mirrea3% - SIONLOM3%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +29.4% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/lantern-lights-outdoor/trend)
## **Top lantern lights outdoor search terms**
- **outdoor farmhouse lights**17K/yr+33.8%0.9% conv. - **modern outdoor wall sconce**8K/yr+164.9%0.3% conv. - **modern exterior lights**11K/yr+50.5%0.8% conv. - **outdoor modern lights**8K/yr+20.3%0.8% conv. - **modern outdoor light**10K/yr+19.4%0.8% conv. - **modern outdoor wall lights**10K/yr+8.9%0.2% conv. - **modern outdoor sconce**7K/yr+14.2%0.4% conv. - **large exterior lighting fixtures**7K/yr+3.2%0.2% conv. - **modern outdoor lighting**6K/yr+41.5%0.2% conv. - **led outdoor wall light**7K/yr+12.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/lantern-lights-outdoor/search-terms)
## **Top lantern lights outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$11K12%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns**BesLowe**$38.38**4.7★4,303 rev](https://www.amazon.com/dp/B09J4DV34G) [2**LEONLITE 2-Pack 12 Outdoor Cylinder Wall Light Up and Down E26 Base**LEONLITE**$44.08**4.5★293 rev](https://www.amazon.com/dp/B09JB339Y4) [3**EDISHINE 2 Pack LED Outdoor Wall Lights Dimmable 3000K 4000K 5000K 15.7 Modern Black Outdoor Wall Sconce IP65 Waterproof Linear Exterior Wall Light for Entrance Hallway Garage Porch**EDISHINE**$76.54**4.5★201 rev](https://www.amazon.com/dp/B0D7PT83S4) [4**LEONLITE 2-Pack Dimmable LED Up Down Wall Light 100-277V CRI 90+ 3000K**LEONLITE**$70.55**4.6★534 rev](https://www.amazon.com/dp/B095BYSL65) [5**Aipsun 2 Packs LED Outdoor Wall Lights 3000K 4000K 6000K 23.6in Modern Black Outdoor Porch & Patio Wall Sconce Linear Exterior Wall Light for Entrance Hallway Garage Porch(3CCT)**Aipsun**$116.05**4.8★78 rev](https://www.amazon.com/dp/B0FH295XGX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EDISHINE Upgraded 23.6 LED Modern Dimmable Linear Outdoor Wall Light 2pcs**EDISHINE**$100.55**34 rev9mo ago](https://www.amazon.com/dp/B0FK55TNF9) [**Aipsun 2 Packs LED Outdoor Wall Lights 3000K 4000K 6000K 23.6in Modern Black Outdoor Porch & Patio Wall Sconce Linear Exterior Wall Light for Entrance Hallway Garage Porch(3CCT)**Aipsun**$116.05**78 rev1y ago](https://www.amazon.com/dp/B0FH295XGX) [**Aoceley 2 Pack 13 Modern Outdoor Led Wall Light 16W 3000K 1200Lumen Porch & Patio Hardwired Wall Mount Wall Sconces Exterior IP65 Waterproof Aluminum Wall Lamp for Front Door Garage Garden(Black)**Aoceley**$66.05**53 rev1y ago](https://www.amazon.com/dp/B0DYCPY52D) [**SIONLOM Outdoor Wall Lights Modern LED Exterior Lighting Fixtures 3000K 20W Outdoor Wall Sconce for Porch Matte Black Outside Wall Mount Lights for Front Door House Garage Indoor 2 Packs**SIONLOM**$66.75**41 rev1y ago](https://www.amazon.com/dp/B0DRP4P7ML) [**EDISHINE 2 Pack LED Outdoor Wall Lights Dimmable 3000K 4000K 5000K 15.7 Modern Black Outdoor Wall Sconce IP65 Waterproof Linear Exterior Wall Light for Entrance Hallway Garage Porch**EDISHINE**$76.54**201 rev1y ago](https://www.amazon.com/dp/B0D7PT83S4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EDISHINE Upgraded 23.6 LED Modern Dimmable Linear Outdoor Wall Light 2pcs**EDISHINE**$100.55**4.8★**▲ 101%**](https://www.amazon.com/dp/B0FK55TNF9) [**Globe Electric 44176 1-Light Outdoor/Indoor Wall Sconce Matte Black Finish Clear Glass Shade Weather-Resistant Modern Exterior Light**Globe Electric**$39.61**4.8★**▲ 67%**](https://www.amazon.com/dp/B075Y6LZXP) [**Outdoor Wall Light LED Long Wall Sconce 11.82in Ip65 Waterproof Black Modern Outdoor Lights 3000k 9W Metal Exterior Light Fixture for Porch Light Patio Front Door Yard Garden Villa Living Room**YCMGEAD**$23.76**4.4★**▲ 62%**](https://www.amazon.com/dp/B0CFGSH45J) [**Aipsun 2 Packs LED Outdoor Wall Lights 3000K 4000K 6000K 23.6in Modern Black Outdoor Porch & Patio Wall Sconce Linear Exterior Wall Light for Entrance Hallway Garage Porch(3CCT)**Aipsun**$116.05**4.8★**▲ 61%**](https://www.amazon.com/dp/B0FH295XGX) [**Levxhotty Modern Outdoor Wall Light 2pack 31in 4.33in Width LED Dimmable**Levxhotty**$160.86**4.6★**▲ 46%**](https://www.amazon.com/dp/B0D5GQ5G51)
**~~View all trending →~~**
## **What buyers say about lantern lights outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**26%
*“Nice and bright”*
**Assembly/Installation**15%
*“easy to put up”*
**Quality-Overall**12%
*“The build quality feels solid”*
**Value For Money**10%
*“Worth the money”*
**Design-Overall**8%
*“Built well”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Shape/Style**3%
*“Very stylish”*
**Size-Overall**3%
*“Good fit”*
**Durability**2%
*“feels very durable”*
**Color**2%
*“so many color combinations”*
### **What buyers complain about **
**Quality-Overall**11%
*“Not the quality I expected”*
**Durability**9%
*“you can tell its not going to last”*
**Size-Overall**8%
*“Really small”*
**Rusts/Corrodes**6%
*“Rusts”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Brightness/Shine/Glow**5%
*“They are not that bright”*
**Color**4%
*“Certain colors don't get as bright as others”*
**Assembly/Installation**4%
*“does not come assembled no instructions”*
**Bulb Flicker/Dimming/Color**3%
*“The light is flickering”*
**Value For Money**3%
*“They look more expensive than I paid”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Defective Material/Parts**5%
**Functionality-Overall**4%
**Brightness/Shine/Glow**3%
**Color**3%
**Bulb Flicker/Dimming/Color**3%
**Quality-Overall**2%
**Assembly/Installation**2%
## **Common questions**
- **Is lantern lights outdoor profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 76 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the lantern lights outdoor niche?**
- 58 brands and 73 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in lantern lights outdoor?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 4.6%.
- **When does demand for lantern lights outdoor peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the lantern lights outdoor niche?**
- Listings span $22.13–$179.77; the average listing price is $75.63 (sweet spot $15–$100). The average incumbent carries 454 reviews — the moat a new listing must climb.
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