---
title: "Trend — lamp post - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/lamp-post/trend"
last_updated: "2026-08-09T05:17:23.501Z"
locale: en
meta:
  description: "Niche score 62/100 · $842K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $842K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — lamp post - Flapen"
---

# **lamp post**

**Worth a look**

Shows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 38Conversion 17Competition 93Returns 39Price range 48Avg price 84Brand share 96Review moat 74Quality gap 57

**Brand share**

**Incredible****32%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Avg price**

**Great****$76.27**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$842K**

$842K/yr · 806K searches

**Review moat**

**Good****544.76**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$23.90–$181.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+10.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend