---
title: "Kilz Spray Paint — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/kilz-spray-paint"
last_updated: "2026-08-06T22:35:57.676Z"
locale: en
meta:
description: "Niche score 50/100 · $188K/yr market · 76K searches/yr. A concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $188K/yr market · 76K searches/yr. A concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kilz Spray Paint — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **kilz spray paint**
**Worth a look**
Shows low returns (0.9%), but a concentrated shelf (top 5 take 69% of clicks) keeps it on the watch list.
Market size 38Growth 49Conversion 81Competition 26Returns 96Price range 55Avg price 95Brand share 26Review moat 36Quality gap 33
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.08**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.47–$161.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+19.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$188K**
$188K/yr · 76K searches
**Review moat**
**Okay****2,944.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, kilz spray paint is a $188K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kilz spray paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$174K–$233K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**101**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**7%**
- KILZ38% - Zinsser21% - Masterchem Industries21% - FixtureDisplays6% - 30 SECONDS3% - Rust-Oleum3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/kilz-spray-paint/trend)
## **Top kilz spray paint search terms**
- **kilz mold and mildew spray**20K/yr+25.0%7.5% conv. - **kilz spray paint**34K/yr+5.8%6.7% conv. - **kilz spray**9K/yr+48.6%6.0% conv. - **kilz primer spray**6K/yr+9.5%6.7% conv. - **kilz spray primer**4K/yr+54.8%6.7% conv. - **kilz spray paint mold and mildew**3K/yr-8.8%7.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/kilz-spray-paint/search-terms)
## **Top kilz spray paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$56K40%$75K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kilz 10444 Odorless Primer White 13-oz. Aerosol - Quantity 1**Masterchem Industries**$10.73**4.7★315 rev](https://www.amazon.com/dp/B00H563EPA) [2**Masterchem Industries 10007 KILZ Up Shot Sealer 10 oz.**KILZ**$16.87**4.6★478 rev](https://www.amazon.com/dp/B000LNP538) [3**KILZ Original PRIMER13OZ (Pack of 6)**KILZ**$48.57**4.7★310 rev](https://www.amazon.com/dp/B01N4PIIT2) [4**ZINSSER 03688 Covers Up Stain Sealing Ceiling Paint White**Zinsser**$9.87**4.5★6,612 rev](https://www.amazon.com/dp/B000RMT82M) [5**1PK 10004 13oz Kilz Original Aerosol Interior Primer LANC-3896-NF**FixtureDisplays**$19.82**5.0★6 rev](https://www.amazon.com/dp/B0FYDRX9XM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KILZ Original Oil-Based Primer Spray White Flat 13 oz Aerosol (24 Pack) Interior Stain Blocking Primer Sealer Paint Prep Spray for Wood Drywall Masonry & Metal**Factory Hardware Store**$161.73**0 rev3mo ago](https://www.amazon.com/dp/B0GX7BYZ9Y) [**30 SECONDS Pro Mold and Mildew Stain Remover | Scrub Free | Brighter Results Instantly | Ready To Use | 32 Fl. Oz.**30 SECONDS**$16.87**5,870 rev2y ago](https://www.amazon.com/dp/B0CZYV6M7N) [**KILZ ORIGINAL PRIMER13OZ**KILZ**$89.43**59 rev4y ago](https://www.amazon.com/dp/B01MTUZQOD) [**Rust-Oleum Zinsser 287512 Molding Blocking Spray Primer 13 oz White**Zinsser**$12.86**4,434 rev5y ago](https://www.amazon.com/dp/B08TT9XWP5) [**Concrobium Mold Control 32 oz Spray Eliminates & Prevents Mold EPA-Registered Bleach-Free Odorless VOC-Free**Concrobium**$13.35**2,239 rev6y ago](https://www.amazon.com/dp/B084CNTQX2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KILZ Original Oil-Based Primer Spray White Flat 13 oz Aerosol (24 Pack) Interior Stain Blocking Primer Sealer Paint Prep Spray for Wood Drywall Masonry & Metal**Factory Hardware Store**$161.73**0.0★**▲ 265%**](https://www.amazon.com/dp/B0GX7BYZ9Y) [**1PK 10004 13oz Kilz Original Aerosol Interior Primer LANC-3896-NF**FixtureDisplays**$19.82**5.0★**▲ 131%**](https://www.amazon.com/dp/B0FYDRX9XM) [**Masterchem Industries 10007 KILZ Up Shot Sealer 10 oz.**KILZ**$16.87**4.6★**▲ 103%**](https://www.amazon.com/dp/B000LNP538) [**Concrobium Mold Control Aerosol 14.1 oz Eliminates & Prevents Mold EPA Registered Bleach-Free Odorless VOC-Free For Indoor & Outdoor Surfaces Mid-Sized Jobs and Hard-to-Reach Areas**Concrobium**$11.36**4.2★**▲ 100%**](https://www.amazon.com/dp/B084CNRHHF) [**Zinsser 272479 Bulls Eye 1-2-3 Plus Spray Primer 13 oz White**Zinsser**$10.85**4.6★**▲ 60%**](https://www.amazon.com/dp/B00L20TRW4)
**~~View all trending →~~**
## **What buyers say about kilz spray paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**15%
*“Works perfectly”*
**Ease Of Cleaning**14%
*“Cleans well”*
**Quality-Overall**14%
*“EXCELLENT PRODUCT”*
**Advertised Vs Actual Product**12%
*“Exactly as advertised”*
**Ease Of Use**6%
*“Easy and fast to use”*
**Smell**5%
*“smells great too”*
**Value For Money**4%
*“Worth every penny”*
**Spray/Flow**4%
*“Its spray ability was good”*
**Strength**1%
*“RMR-86 is quite powerful”*
**Product Condition**1%
*“just like new”*
### **What buyers complain about **
**Functionality-Overall**17%
*“No results”*
**Smell**15%
*“Extremely strong smell”*
**Leak-Proof**9%
*“Leaked everywhere”*
**Ease Of Cleaning**7%
*“I just couldn't get it clean”*
**Stain Resistance**6%
*“I had some really bad staining”*
**Value For Money**5%
*“Waste of money”*
**Spray/Flow**3%
*“Doesn't spray properly”*
**Advertised Vs Actual Product**2%
*“not as advertised”*
**Paint Quality**2%
*“paint gets everywhere”*
**Color**2%
*“Lots of little grey and black marks”*
### **Top return reasons **
**Leak-Proof**41%
**Functionality-Overall**14%
**Stain Resistance**8%
**Advertised Vs Actual Product**7%
**Smell**5%
**Paint Quality**3%
**Value For Money**3%
**Spray/Flow**3%
**Material Quality**2%
**Size-Overall**2%
## **Common questions**
- **Is kilz spray paint profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the kilz spray paint niche?**
- 10 brands and 101 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in kilz spray paint?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Leak-Proof. The return rate is 0.9%.
- **When does demand for kilz spray paint peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the kilz spray paint niche?**
- Listings span $6.47–$161.73; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 2,944 reviews — the moat a new listing must climb.
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