---
title: "Keypad Deadbolt — $5.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/keypad-deadbolt"
last_updated: "2026-08-07T14:09:56.224Z"
locale: en
meta:
description: "Niche score 57/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keypad Deadbolt — $5.6M/yr Amazon US Niche (2026) - Flapen"
---
# **keypad deadbolt**
**Worth a look**
Shows a $5.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 43Conversion 40Competition 90Returns 21Price range 29Avg price 80Brand share 15Review moat 43Quality gap 67
**Market size**
**Incredible****$5.6M**
$5.6M/yr · 2.0M searches
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$85.39**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,177.63**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$15.68–$309.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****6.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, keypad deadbolt is a $5.6M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keypad deadbolt market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **$6.8M–$8.5M**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**136**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**5%**
- Kwikset85% - Amazon Basics4% - Veise2% - PHILIPS2% - Cielsa Dawn1% - BESTTEN1% - Open — no brand owns it (10 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +14.4% search growth over the last 90 days.
80K60KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/keypad-deadbolt/trend)
## **Top keypad deadbolt search terms**
- **kwikset keyless entry door lock**481K/yr+21.4%3.0% conv. - **kwikset smart lock**284K/yr+4.8%1.9% conv. - **kwikset front door lock set**193K/yr+13.4%2.2% conv. - **front door handle and deadbolt set**142K/yr+19.9%1.2% conv. - **kwikset**159K/yr+18.6%1.2% conv. - **kwikset deadbolt**153K/yr+7.9%5.5% conv. - **door handle sets**81K/yr+15.4%0.5% conv. - **deadbolt and door knob set**58K/yr+22.4%2.5% conv. - **door knob and deadbolt set**62K/yr+21.8%3.3% conv. - **kwikset halo**61K/yr+27.0%2.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/keypad-deadbolt/search-terms)
## **Top keypad deadbolt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$113K4%$225K6%$338K8%$451K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kwikset Powerbolt 250 10-Button Keypad Matte Black Transitional Electronic Deadbolt Door Lock Featuring Convenient Keyless Entry Customizable User Codes and Auto-Locking**Kwikset**$63.69**4.2★2,170 rev](https://www.amazon.com/dp/B0C7LPRYJB) [2**Kwikset Halo Wi-Fi Smart Lock Keyless Entry Front Door Touchscreen Deadbolt Matte Black Finish Grade AAA Certified UL Listed Easy Install No Hub App Control**Kwikset**$177.40**3.9★7,339 rev](https://www.amazon.com/dp/B081FXQH96) [3**Kwikset Powerbolt 250 10-Button Keypad Satin Nickel Transitional Electronic Deadbolt Door Lock Featuring Convenient Keyless Entry Customizable User Codes and Auto-Locking**Kwikset**$61.36**4.2★2,170 rev](https://www.amazon.com/dp/B0C7LQ4SFQ) [4**Kwikset SmartCode 260 Keyless Entry Electronic Keypad Deadbolt Door Lock**Kwikset**$83.33**4.4★1,196 rev](https://www.amazon.com/dp/B0BBJ3LTDF) [5**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**4.5★237 rev](https://www.amazon.com/dp/B0FSTD7GGW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**237 rev9mo ago](https://www.amazon.com/dp/B0FVBBDZH3) [**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**62 rev9mo ago](https://www.amazon.com/dp/B0FTGRFQ8N) [**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**237 rev10mo ago](https://www.amazon.com/dp/B0FSTD7GGW) [**Kwikset Tylo Front Door Lock Handle and Deadbolt Set Entry Combo Pack Single Cylinder with Entry Door Knob Satin Nickel Pick Resistant SmartKey Security with Microban Protection**Kwikset**$33.98**64 rev10mo ago](https://www.amazon.com/dp/B0FSTJSSVG) [**Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection**Kwikset**$37.91**365 rev1y ago](https://www.amazon.com/dp/B0DPXV2P57)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kwikset Tylo Front Door Lock Handle and Deadbolt Set Entry Combo Pack Single Cylinder with Entry Door Knob Satin Nickel Pick Resistant SmartKey Security with Microban Protection**Kwikset**$33.98**4.3★**▲ 203%**](https://www.amazon.com/dp/B0FSTJSSVG) [**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**4.5★**▲ 168%**](https://www.amazon.com/dp/B0FSTD7GGW) [**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**4.5★**▲ 157%**](https://www.amazon.com/dp/B0FVBBDZH3) [**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**4.7★**▲ 106%**](https://www.amazon.com/dp/B0FTGRFQ8N) [**Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection**Kwikset**$37.91**4.5★**▲ 36%**](https://www.amazon.com/dp/B0DPXV2P57)
**~~View all trending →~~**
## **What buyers say about keypad deadbolt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**25%
*“Easy Setup”*
**Locking Mechanism**21%
*“Lock works great”*
**Quality-Overall**11%
*“Quality is fair”*
**Value For Money**7%
*“they are affordable”*
**Ease Of Use**5%
*“It makes life so much easier”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Efficiency**2%
*“Works ok”*
**Instructions/User Manual/Troubleshooting**2%
*“Easy instructions”*
**Security**2%
*“extra security”*
**Design-Overall**2%
*“Very well built”*
### **What buyers complain about **
**Locking Mechanism**15%
*“Doesn't lock”*
**Quality-Overall**11%
*“Cheap quality”*
**Durability**10%
*“Didnt last”*
**Battery Life**9%
*“Battery don't last”*
**Assembly/Installation**6%
*“Difficult to install”*
**Functionality-Overall**5%
*“Not fully functional”*
**Connectivity-Overall**4%
*“Absolutely terrible wireless connectivity”*
**Value For Money**3%
*“it was too expensive”*
**Size-Overall**3%
*“Did not fit”*
**Instructions/User Manual/Troubleshooting**3%
*“no user manual”*
### **Top return reasons **
**Size-Overall**23%
**Locking Mechanism**16%
**Functionality-Overall**11%
**Defective Material/Parts**8%
**Compatibility-Overall**6%
**Mechanism Issues**6%
**Color**5%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Assembly/Installation**3%
## **Common questions**
- **Is keypad deadbolt profitable to sell on Amazon United States?**
- The niche generates $5.6M/yr across 90 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the keypad deadbolt niche?**
- 16 brands and 136 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in keypad deadbolt?**
- Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Durability. The return rate is 6.1% — above our launch gate.
- **When does demand for keypad deadbolt peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the keypad deadbolt niche?**
- Listings span $15.68–$309.23; the average listing price is $85.39 (sweet spot $15–$100). The average incumbent carries 2,178 reviews — the moat a new listing must climb.
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