---
title: "Keyed Door Knob — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/keyed-door-knob"
last_updated: "2026-08-09T08:33:49.888Z"
locale: en
meta:
description: "Niche score 46/100 · $76K/yr market · 68K searches/yr · $19.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $76K/yr market · 68K searches/yr · $19.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keyed Door Knob — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **keyed door knob**
**Skip it**
A small market ($76K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 51Conversion 65Competition 47Returns 35Price range 83Avg price 86Brand share 40Review moat 25Quality gap 52
**Avg price**
**Great****$19.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.97–$49.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+21.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,968.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$76K**
$76K/yr · 68K searches
According to Flapen's Amazon United States niche tracking, keyed door knob is a $76K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keyed door knob market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 96%
**Open market**
**14%**
- BESTTEN33% - Amazon Basics18% - Kwikset18% - Copper Creek6% - RAFECIEE5% - Lanwandeng5% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +21.8% search growth over the last 90 days.
2K1KSpike '24Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/keyed-door-knob/trend)
## **Top keyed door knob search terms**
- **keyed door knob**28K/yr+22.2%4.7% conv. - **garage door knob**11K/yr+24.4%5.0% conv. - **outdoor door knob with lock**7K/yr+33.4%3.7% conv. - **garage door knob with lock**8K/yr-0.5%5.2% conv. - **keyed door lock**4K/yr+45.2%2.5% conv. - **exterior lock**4K/yr+11.0%1.1% conv. - **door knobs for thick doors**2K/yr+28.2%0.4% conv. - **external door knob**3K/yr+17.8%3.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/keyed-door-knob/search-terms)
## **Top keyed door knob products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BESTTEN Keyed Entry Door Knob with Lock Heavy Duty Interior and Exterior Door Lock Standard Ball Satin Nickel**BESTTEN**$9.37**4.4★11,408 rev](https://www.amazon.com/dp/B08MFJYCV8) [2**Amazon Basics Exterior Door Knob With Lock Coastal Easy to Install Matte Black**Amazon Basics**$16.15**4.5★6,562 rev](https://www.amazon.com/dp/B07GDRZXSS) [3**BESTTEN Keyed Entry Door Knob Heavy Duty Entrance Door Lock Standard Ball All Metal Matte Black**BESTTEN**$11.36**4.4★11,408 rev](https://www.amazon.com/dp/B08ZBZFGL1) [4**Kwikset Tylo Entry Door Knob with Lock and Key Secure Keyed Handle Exterior Front Entrance and Bedroom Satin Nickel Pick Resistant SmartKey Rekey Security and Microban**Kwikset**$16.81**4.5★2,855 rev](https://www.amazon.com/dp/B077Y411NR) [5**Amazon Basics Exterior Door Knob with Key Lock and Deadbolt Keyed Alike Coastal Matte Black**Amazon Basics**$17.84**4.3★7,100 rev](https://www.amazon.com/dp/B07GF58FQ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thick Door Kit for Schlage B60 Series 2.25-4 in extension Replacement kit**Pongle**$12.53**19 rev11mo ago](https://www.amazon.com/dp/B0FJL8RGWZ) [**RAFECIEE Keyed Entry Door Knob with Lock and Key Exterior and Interior Door Lock for Bedroom Entry Door Handle for Front DoorSatin Nickel**RAFECIEE**$8.97**676 rev1y ago](https://www.amazon.com/dp/B0F9FRBM6J) [**Estmoon Door Lock Matte Black Door Knob with Lock Heavy Duty Keyed Front Door Handle Exterior Lockset Entrance Exterior Door Knob for Bedroom Bathroom Front Door Office 1 Pack**Estmoon**$19.13**2,159 rev1y ago](https://www.amazon.com/dp/B0DJQM5F7Q) [**Keypad Smart Door Knob Lock Yamiry Keyless Entry Digital Lock with Handle Electronic Code Knob for Front Door Easy Installation**Yamiry**$49.69**1,940 rev2y ago](https://www.amazon.com/dp/B0D73J4DZ5) [**HOSOM Door Knob with Lock and Key Keyed Entry Door Knob Exterior and Interior Door Lock for Front Door Commercial and Residential Area Entry Door Handle for Bedroom and Bathroom Satin Nickel**HOSOM**$9.29**2,335 rev3y ago](https://www.amazon.com/dp/B0C4XDM8L6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thick Door Kit for Schlage B60 Series 2.25-4 in extension Replacement kit**Pongle**$12.53**4.5★**▲ 228%**](https://www.amazon.com/dp/B0FJL8RGWZ) [**Lanwandeng Matte Black Door Knobs with Lock and Keys Interior/Exterior Door Knob for Bedroom or Bathroom Entry Door Lock**Lanwandeng**$10.32**4.3★**▲ 92%**](https://www.amazon.com/dp/B099WLM1VT) [**Haidms 5 Pack Matte Black Door Knobs with Lock and Key Keyed Alike Keyed Entry Door Knobs Exterior Black Doorknobs for Bedroom**Haidms**$45.22**4.4★**▲ 89%**](https://www.amazon.com/dp/B0BN1TNL2S) [**Estmoon Door Lock Matte Black Door Knob with Lock Heavy Duty Keyed Front Door Handle Exterior Lockset Entrance Exterior Door Knob for Bedroom Bathroom Front Door Office 1 Pack**Estmoon**$19.13**4.4★**▲ 71%**](https://www.amazon.com/dp/B0DJQM5F7Q) [![BESTTEN [2 Pack] Entry Door Knob with Lock Keyed Different Door Lock for Exterior Door and Front Door Standard Ball Satin Nickel](https://m.media-amazon.com/images/I/41HPlNTCFqL.jpg)**BESTTEN \[2 Pack\] Entry Door Knob with Lock Keyed Different Door Lock for Exterior Door and Front Door Standard Ball Satin Nickel**BESTTEN**$17.20**4.4★**▲ 66%**](https://www.amazon.com/dp/B08MFLBRG8)
**~~View all trending →~~**
## **What buyers say about keyed door knob**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**25%
*“Easy to set up”*
**Locking Mechanism**14%
*“Smart lock”*
**Quality-Overall**12%
*“Awesome quality”*
**Value For Money**12%
*“they are affordable”*
**Ease Of Use**5%
*“Ease of use”*
**Efficiency**4%
*“Plus, it works beautifully”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Strength**3%
*“The materials feel sturdy”*
**Security**3%
*“It feels secure”*
**Size-Overall**2%
*“Perfect fit”*
### **What buyers complain about **
**Quality-Overall**21%
*“Bad quality”*
**Locking Mechanism**20%
*“Locking mechanism doesnt work”*
**Assembly/Installation**9%
*“Difficult to assemble”*
**Durability**8%
*“Broke instantly”*
**Size-Overall**5%
*“Did not fit”*
**Functionality-Overall**4%
*“Barely functions”*
**Instructions/User Manual/Troubleshooting**3%
*“the impossible to read instructions or what”*
**Strength**3%
*“I think they lack strength”*
**Value For Money**2%
*“Looks more expensive than it is”*
**Mechanism Issues**2%
*“the knob mechanisms were bent”*
### **Top return reasons **
**Size-Overall**33%
**Locking Mechanism**13%
**Functionality-Overall**9%
**Defective Material/Parts**8%
**Mechanism Issues**8%
**Compatibility-Overall**5%
**Color**4%
**Value For Money**4%
**Quality-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is keyed door knob profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the keyed door knob niche?**
- 13 brands and 48 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in keyed door knob?**
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Assembly/Installation. The return rate is 4.2%.
- **When does demand for keyed door knob peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the keyed door knob niche?**
- Listings span $8.97–$49.69; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 3,968 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)