---
title: "Trend — insulation knife - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/insulation-knife/trend"
last_updated: "2026-08-09T13:08:17.613Z"
locale: en
meta:
  description: "Niche score 51/100 · $138K/yr market · 134K searches/yr · $17.75 avg price. Soft demand (-5.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $138K/yr market · 134K searches/yr · $17.75 avg price. Soft demand (-5.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — insulation knife - Flapen"
---

# **insulation knife**

**Worth a look**

Shows low returns (1.1%), but soft demand (-5.6% this quarter) keeps it on the watch list.

Market size 30Growth 22Conversion 65Competition 40Returns 94Price range 81Avg price 82Brand share 66Review moat 88Quality gap 24

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****248.91**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$17.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.39–$40.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$138K**

$138K/yr · 134K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.6%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend