---
title: "Incandescent Light Bulbs — $3.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/incandescent-light-bulbs"
last_updated: "2026-08-09T07:04:40.742Z"
locale: en
meta:
description: "Niche score 68/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Incandescent Light Bulbs — $3.2M/yr Amazon US Niche (2026) - Flapen"
---
# **incandescent light bulbs**
**Worth a look**
Shows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 6Conversion 59Competition 80Returns 73Price range 72Avg price 88Brand share 74Review moat 49Quality gap 95
**Market size**
**Incredible****$3.2M**
$3.2M/yr · 3.1M searches
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$20.09**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.24–$43.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,646.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-38.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, incandescent light bulbs is a $3.2M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 68/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **incandescent light bulbs market data**
- **Units sold / yr**
- **150K–200K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$3.0M–$4.0M**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#788**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**101**
**Top-5 brand share**
**61%**
Top 20: 95%
**Top-5 click share**
**35%**
Top 20: 66%
**Open market**
**34%**
- LEDVANCE17% - runquiz17% - Jslinter11% - NABKRA9% - JUNFMLY7% - FMLAD5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.5% search growth over the last 90 days.
125K75KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/incandescent-light-bulbs/trend)
## **Top incandescent light bulbs search terms**
- **incandescent light bulbs**1.3M/yr-38.1%3.0% conv. - **incandescent light bulbs 60 watt**606K/yr-47.4%4.6% conv. - **incandescent bulbs**199K/yr-30.1%1.9% conv. - **60 watt incandescent light bulbs**133K/yr-35.6%5.8% conv. - **incandescent light bulbs 60+ watt**159K/yr-45.6%3.6% conv. - **incandescent light bulbs 40 watt**99K/yr-25.4%4.1% conv. - **incandescent light bulb**137K/yr-43.4%1.8% conv. - **incandescent light bulbs 100 watt**111K/yr-36.8%3.3% conv. - **non led light bulbs**85K/yr-40.8%3.0% conv. - **40 watt incandescent light bulbs**54K/yr-21.9%4.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/incandescent-light-bulbs/search-terms)
## **Top incandescent light bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$95K6%$190K9%$286K12%$381K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sylvania Incandescent Light Bulb 25W A19 Dimmable Medium Base 160 Lumens 2850K Soft White - 2 Pack (10562)**LEDVANCE**$4.66**4.3★1,642 rev](https://www.amazon.com/dp/B002CYVW6I) [2**Warm Incandescent Light Bulbs 60 Watt A19/A60 Vintage Style Edison Bulbs E26 Soft Yellow Light Bulbs Amber Bulbs Retro Light Bulb Old Fashioned Halogen Dimmable Edison Bulb Squirrel Cage 12 Pack**runquiz**$40.22**4.5★717 rev](https://www.amazon.com/dp/B0DMNY7HY9) [3**runquiz Warm Incandescent Light Bulbs 60 Watt A19/A60 Vintage Style Edison Bulbs E26 Soft Yellow Light Bulbs Amber Bulbs Retro Light Bulb Old Fashioned Halogen Dimmable Edison Bulb Squirrel Cage**runquiz**$24.27**4.5★717 rev](https://www.amazon.com/dp/B09NVBT1HY) [4**Jslinter 6-Pack Edison Light Bulb 60 Watt Dimmable A19 Vintage Warm Bulb**Jslinter**$20.48**3.9★1,527 rev](https://www.amazon.com/dp/B07FNJBGNF) [5**Jslinter 6-Pack Edison Light Bulb 60 Watt Dimmable ST58 Vintage Warm Bulb**Jslinter**$19.93**4.2★1,170 rev](https://www.amazon.com/dp/B07FNGFXFF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**75 Watt Incandescent Light Bulbs A19 Frosted 60+ Watt E26 Base 6 Pack**MOAKRIN**$25.07**24 rev2mo ago](https://www.amazon.com/dp/B0GZMR88Y1) [**CHKMRJO 6-Pack 60 Watt Incandescent Light Bulbs Frosted Dimmable A19 E26 Base 2700K Warm White for Fridge Range Hood Sewing Machine Freezer Ceiling Fan**CHKMRJO**$25.64**25 rev2mo ago](https://www.amazon.com/dp/B0GZL1GB4H) [**FMLAD 60 Watt Incandescent Light Bulbs E26 A19 Stepless Dimming Light Bulbs 400lm 3000K Soft Warm White Vintage Frosted Light Bulb for Home (4 Pack)**FMLAD**$23.68**21 rev3mo ago](https://www.amazon.com/dp/B0GWGQMP78) [**CMA Traditional Style GLS Bulb 100 Watt Incandescent Bulb E26 Base 110-130V Warmwhite 2700K 1300 Lumens A19 Shape Dimmable Classic Old Style Service Light Bulb Indoor Use X 6 Pack**CMA**$21.84**33 rev3mo ago](https://www.amazon.com/dp/B0GWFNLHHH) [**HXSYDS Incandescent Light Bulbs 75 Watt A19 Light Bulbs Incandescent 60+ watt Soft White(4 Packs)**HXSYDS**$18.36**30 rev4mo ago](https://www.amazon.com/dp/B0GR9K3TC4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CMA Traditional Style GLS Bulb 100 Watt Incandescent Bulb E26 Base 110-130V Warmwhite 2700K 1300 Lumens A19 Shape Dimmable Classic Old Style Service Light Bulb Indoor Use X 6 Pack**CMA**$21.84**4.2★**▲ 397%**](https://www.amazon.com/dp/B0GWFNLHHH) [**CHKMRJO 6-Pack 60 Watt Incandescent Light Bulbs Frosted Dimmable A19 E26 Base 2700K Warm White for Fridge Range Hood Sewing Machine Freezer Ceiling Fan**CHKMRJO**$25.64**2.8★**▲ 388%**](https://www.amazon.com/dp/B0GZL1GB4H) [**FMLAD 60 Watt Incandescent Light Bulbs E26 A19 Stepless Dimming Light Bulbs 400lm 3000K Soft Warm White Vintage Frosted Light Bulb for Home (4 Pack)**FMLAD**$23.68**3.6★**▲ 386%**](https://www.amazon.com/dp/B0GWGQMP78) [**75 Watt Incandescent Light Bulbs A19 Frosted 60+ Watt E26 Base 6 Pack**MOAKRIN**$25.07**4.7★**▲ 381%**](https://www.amazon.com/dp/B0GZMR88Y1) [**60 Watt Incandescent Light Bulbs A19 Shatter Resistant Rough Service Light Bulb E26 Medium Base Soft White 2 Pack**RESISPA**$13.79**4.2★**▲ 339%**](https://www.amazon.com/dp/B0GJP96RBV)
**~~View all trending →~~**
## **What buyers say about incandescent light bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**39%
*“Bright Light”*
**Value For Money**8%
*“Good value for money”*
**Quality-Overall**7%
*“Good Quality”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Color**5%
*“The color is a soft”*
**Bulb Flicker/Dimming/Color**4%
*“Smooth dimming”*
**Size-Overall**4%
*“Perfect fit for my need”*
**Durability**3%
*“Holds up well”*
**Comfort-Overall**1%
*“comfortable”*
**Efficiency**1%
*“These bulbs work fine”*
### **What buyers complain about **
**Durability**21%
*“Didn't even last a week”*
**Quality-Overall**11%
*“Poor quality control”*
**Bulb Flicker/Dimming/Color**10%
*“Very dim”*
**Size-Overall**9%
*“Not normal size”*
**Value For Money**8%
*“A bit pricey”*
**Brightness/Shine/Glow**7%
*“Very dim”*
**Functionality-Overall**3%
*“no energy saving features”*
**Color**3%
*“is not orange like the product photos show”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Flammable**2%
*“FIRE HAZARD”*
### **Top return reasons **
**Size-Overall**30%
**Bulb Flicker/Dimming/Color**19%
**Brightness/Shine/Glow**14%
**Advertised Vs Actual Product**11%
**Color**10%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Value For Money**2%
**Compatibility-Overall**1%
**Flammable**1%
## **Common questions**
- **Is incandescent light bulbs profitable to sell on Amazon United States?**
- The niche generates $3.2M/yr across 61 tracked products. 26 of 33 products launched in the last 360 days are still selling. 90-day search growth is -38.5%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the incandescent light bulbs niche?**
- 27 brands and 101 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in incandescent light bulbs?**
- Top complaints mined from reviews: Durability, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 2.1%.
- **When does demand for incandescent light bulbs peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the incandescent light bulbs niche?**
- Listings span $4.24–$43.36; the average listing price is $20.09 (sweet spot $15–$100). The average incumbent carries 1,647 reviews — the moat a new listing must climb.
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