---
title: "Search terms — incandescent light bulbs 100 watt - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/incandescent-light-bulbs-100-watt/search-terms"
last_updated: "2026-08-09T16:43:52.994Z"
locale: en
meta:
  description: "Niche score 64/100 · $247K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $247K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — incandescent light bulbs 100 watt - Flapen"
---

# **incandescent light bulbs 100 watt**

**Worth a look**

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 4Conversion 89Competition 85Returns 56Price range 70Avg price 85Brand share 82Review moat 71Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$19.07**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****677.77**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.66–$39.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$247K**

$247K/yr · 124K searches

**Growth**

**Bad****-42.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms