---
title: "Incandescent Flood Light Bulbs — $204K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/incandescent-flood-light-bulbs"
last_updated: "2026-08-06T04:03:28.802Z"
locale: en
meta:
description: "Niche score 52/100 · $204K/yr market · 93K searches/yr · $39.26 avg price. Soft demand (-30.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $204K/yr market · 93K searches/yr · $39.26 avg price. Soft demand (-30.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Incandescent Flood Light Bulbs — $204K/yr Amazon US Niche (2026) - Flapen"
---
# **incandescent flood light bulbs**
**Worth a look**
Shows a sweet-spot price point ($39.26 avg), but soft demand (-30.5% this quarter) keeps it on the watch list.
Market size 40Growth 10Conversion 63Competition 59Returns 48Price range 89Avg price 95Brand share 34Review moat 71Quality gap 82
**Avg price**
**Incredible****$39.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.66–$103.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****674.96**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$204K**
$204K/yr · 93K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-30.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, incandescent flood light bulbs is a $204K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **incandescent flood light bulbs market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$196K–$236K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#1,465**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 95%
**Open market**
**11%**
- PHILIPS44% - FMLAD18% - LEDVANCE11% - Satco7% - TJOY5% - StreytoTek4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/incandescent-flood-light-bulbs/trend)
## **Top incandescent flood light bulbs search terms**
- **incandescent flood light bulbs**19K/yr-30.6%3.8% conv. - **incandescent recessed light bulbs**13K/yr-37.3%2.6% conv. - **incandescent can light bulbs**11K/yr-39.7%2.6% conv. - **br30 incandescent light bulbs**6K/yr-9.9%6.3% conv. - **incandescent can light bulbs for ceiling**5K/yr-15.0%2.3% conv. - **incandescent flood lights**8K/yr-32.0%3.7% conv. - **philips duramax 65w indoor flood**4K/yr-3.7%11.8% conv. - **incandescent can lights**7K/yr-48.0%1.3% conv. - **philips duramax 65w 120v flood**5K/yr-29.6%7.8% conv. - **incandescent indoor flood light bulbs**3K/yr-35.5%7.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/incandescent-flood-light-bulbs/search-terms)
## **Top incandescent flood light bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$41K30%$61K40%$82K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Phillips Soft White 65-Watt BR30 Indoor Flood Light Bulb (12 Pack)**PHILIPS**$83.20**4.2★665 rev](https://www.amazon.com/dp/B07NLM69W6) [2**Sylvania 45 Watt R20 E26 Base Incandescent Flood Light Bulbs 6 Pack**LEDVANCE**$28.50**4.2★402 rev](https://www.amazon.com/dp/B003ZTNW7Q) [3**Philips Phillips Soft White 65-Watt BR30 Indoor Flood Light Bulb Pack of 8**PHILIPS**$65.77**4.5★4,198 rev](https://www.amazon.com/dp/B07NLZ456J) [4**PHILIPS Duramax 65W BR30 Medium Base Frosted Flood Light Bulbs - 3 Pack**PHILIPS**$29.97**4.2★63 rev](https://www.amazon.com/dp/B071V3Q6P7) [5**FMLAD BR30 Flood Incandescent Light Bulbs 100W 2700K Soft White E26 Base 110V-130V 100 Watt Reflector Indoor Flood Light Bulb 620 Lumens (2-Pack)**FMLAD**$17.63**3.5★16 rev](https://www.amazon.com/dp/B0GWH998DN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOAKRIN BR30 65W Flood Incandescent Light Bulbs E26 Base 65 Watt Reflector Indoor Flood Light Bulb (4-Pack)**MOAKRIN**$35.13**0 rev3mo ago](https://www.amazon.com/dp/B0GY7YLDRK) [**MOAKRIN BR30 100W Flood Incandescent Light Bulbs E26 Base 100 Watt Reflector Indoor Flood Light Bulb (4-Pack)**MOAKRIN**$33.81**0 rev3mo ago](https://www.amazon.com/dp/B0GY86S867) [**FMLAD BR30 Flood Incandescent Light Bulbs 100W 2700K Soft White E26 Base 110V-130V 100 Watt Reflector Indoor Flood Light Bulb 620 Lumens (2-Pack)**FMLAD**$17.63**16 rev3mo ago](https://www.amazon.com/dp/B0GWH998DN) [**FMLAD BR30 100W Flood Incandescent Light Bulbs 2700K Soft White E26 Base 110V-130V Reflector Indoor 100 Watt Flood Light Bulb 620 Lumens (4-Pack)**FMLAD**$34.48**4 rev3mo ago](https://www.amazon.com/dp/B0GWGWD1QJ) [**FMLAD BR30 65W Flood Incandescent Light Bulbs E26 Base (2-Pack)**FMLAD**$19.54**19 rev3mo ago](https://www.amazon.com/dp/B0GWH79WQM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FMLAD R20 60W Incandescent Light Bulbs Food Warming Light Bulb Compatible with S4886 Warm White 2700K - 110V-130V E26 Base (6 Pack)**FMLAD**$23.33**4.6★**▲ 414%**](https://www.amazon.com/dp/B0GWH2V8SD) [**FMLAD BR30 65W Flood Incandescent Light Bulbs E26 Base (4-Pack)**FMLAD**$34.92**3.1★**▲ 407%**](https://www.amazon.com/dp/B0GWGSZ19X) [**8 Pcs R20 Incandescent Light Bulbs Compatible with Satco S4886 120V 50W**StreytoTek**$26.81**0.0★**▲ 407%**](https://www.amazon.com/dp/B0GMQ8VY4V) [**MOAKRIN BR30 65W Flood Incandescent Light Bulbs E26 Base 65 Watt Reflector Indoor Flood Light Bulb (4-Pack)**MOAKRIN**$35.13**0.0★**▲ 407%**](https://www.amazon.com/dp/B0GY7YLDRK) [**FMLAD BR30 65W Flood Incandescent Light Bulbs E26 Base (2-Pack)**FMLAD**$19.54**4.5★**▲ 406%**](https://www.amazon.com/dp/B0GWH79WQM)
**~~View all trending →~~**
## **What buyers say about incandescent flood light bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“Nice and Bright”*
**Value For Money**14%
*“Not expensive”*
**Quality-Overall**9%
*“The build quality also seems excellent”*
**Advertised Vs Actual Product**8%
*“Works as advertised”*
**Size-Overall**7%
*“Fits perfectly”*
**Bulb Flicker/Dimming/Color**6%
*“Very bright”*
**Color**4%
*“Color is good”*
**Durability**2%
*“These bulbs look to be solidly made with durable glass”*
**Product Condition**2%
*“Brand new working well as advertised”*
**Design-Overall**2%
*“Well Built”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**23%
*“they flicker”*
**Durability**15%
*“they dont last”*
**Quality-Overall**9%
*“Poor quality base of bulbs”*
**Brightness/Shine/Glow**8%
*“not bright”*
**Value For Money**8%
*“Sad for such an expensive item”*
**Defective Material/Parts**6%
*“.Inside part was broken”*
**Advertised Vs Actual Product**4%
*“Does not work as advertised with dimmer switch”*
**Functionality-Overall**3%
*“Also, 2 bulbs came that dont work”*
**Color**2%
*“Brighter white than I wanted”*
**Assembly/Installation**2%
*“I chose not to install the bulbs”*
### **Top return reasons **
**Size-Overall**51%
**Bulb Flicker/Dimming/Color**13%
**Color**10%
**Advertised Vs Actual Product**8%
**Brightness/Shine/Glow**7%
**Defective Material/Parts**5%
**Compatibility-Overall**2%
**Value For Money**1%
**Functionality-Overall**1%
**Height**0%
## **Common questions**
- **Is incandescent flood light bulbs profitable to sell on Amazon United States?**
- The niche generates $204K/yr across 24 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the incandescent flood light bulbs niche?**
- 11 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in incandescent flood light bulbs?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Quality-Overall. The return rate is 3.2%.
- **When does demand for incandescent flood light bulbs peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the incandescent flood light bulbs niche?**
- Listings span $12.66–$103.94; the average listing price is $39.26 (sweet spot $15–$100). The average incumbent carries 675 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)