---
title: "In Ground Solar Lights — $277K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/in-ground-solar-lights"
last_updated: "2026-08-07T00:42:20.663Z"
locale: en
meta:
description: "Niche score 61/100 · $277K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $277K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "In Ground Solar Lights — $277K/yr Amazon US Niche (2026) - Flapen"
---
# **in ground solar lights**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 54Conversion 22Competition 96Returns 63Price range 22Avg price 83Brand share 95Review moat 42Quality gap 52
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$79.07**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+26.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$277K**
$277K/yr · 198K searches
**Review moat**
**Okay****2,304.02**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$9.45–$389.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, in ground solar lights is a $277K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **in ground solar lights market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$237K–$316K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **98%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**77 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**38%**
Top 20: 71%
**Top-5 click share**
**17%**
Top 20: 43%
**Open market**
**59%**
- Gardencoin14% - SUNVIE11% - SOLPEX4% - INCX4% - PARTPHONER4% - REEGOLD4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +26.9% search growth over the last 90 days.
12K8KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/in-ground-solar-lights/trend)
## **Top in ground solar lights search terms**
- **outdoor landscape lighting**80K/yr+12.1%0.7% conv. - **landscape light**32K/yr+30.3%1.0% conv. - **round solar lights outdoor**24K/yr+81.8%1.6% conv. - **modern solar pathway lights**13K/yr+65.3%1.0% conv. - **land scape lights outside**8K/yr+34.0%1.1% conv. - **nextech brands solar lights**7K/yr+19.6%0.9% conv. - **landscaping light**7K/yr+29.8%1.2% conv. - **gardencoin low voltage landscape lighting**7K/yr+1.8%2.7% conv. - **brass landscape lighting low voltage**5K/yr+46.5%1.8% conv. - **outdoor lights landscape**4K/yr+21.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/in-ground-solar-lights/search-terms)
## **Top in ground solar lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3K2%$6K3%$8K4%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUNVIE All-in-One LED Low Voltage Landscape Lighting Kit Dusk to Dawn 12PCS**SUNVIE**$134.65**4.7★254 rev](https://www.amazon.com/dp/B0DSD5Y478) [2**INCX 4.6 inch Solar Lights Outdoor Waterproof 12 Pack Solar Lights for Outside Solar Garden Lights Landscape Lighting for Patio Pathway Lawn Yard Deck Driveway Walkway Cold White**INCX**$29.43**4.4★16,228 rev](https://www.amazon.com/dp/B07VPTBXXL) [3**REEGOLD Low Voltage Landscape Lights Outdoor: 7W 700LM LED Landscape Lighting with Connectors for Tree Garden Yard Pathway | 12V 24V Warm White 2700K Spotlights | IP65 Waterproof | 6 Pack**REEGOLD**$37.81**4.4★1,246 rev](https://www.amazon.com/dp/B0B6N74Q8H) [4**Gardencoin Solid Brass Outdoor Landscape Spotlights 12V Heavy Duty Low Voltage LED Spot Light Waterproof for Garden and Yard Up Lighting Bronze Accent Lighting Fixture Without MR16 Bulb 6 Pack**Gardencoin**$151.32**4.7★152 rev](https://www.amazon.com/dp/B0BBR53759) [5**PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden**PARTPHONER**$142.28**4.5★218 rev](https://www.amazon.com/dp/B0F9WYPJZT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELECLINK Solar Pathway Lights Outdoor 8 Pack Garden Lights Solar Powered Path Lights with Larger LED Lens 2 Light Modes Waterproof Outdoor Solar Light for Yard Driveway Walkway Landscape Warm White**ELECLINK**$49.71**130 rev6mo ago](https://www.amazon.com/dp/B0GK8TGCX6) [**COLOER All-in-One Low Voltage Landscape Lighting Kit 8 Pack 5W Die-cast Aluminum Landscape Lights with Transformer and Connectors IP65 Waterproof Outdoor Spot Lights for Pathway Yard Garde**COLOER**$74.87**42 rev8mo ago](https://www.amazon.com/dp/B0FT6XVRRC) [**PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden**PARTPHONER**$142.28**218 rev1y ago](https://www.amazon.com/dp/B0F9WYPJZT) [**SUNVIE All-in-One LED Low Voltage Landscape Lighting Kit Dusk to Dawn 12PCS**SUNVIE**$134.65**254 rev1y ago](https://www.amazon.com/dp/B0DSD5Y478) [**ZUCKEO All-in-One Low Voltage Landscape Lighting Kit 5W LED Landscape Lights with Transformer 120FT Wire and Connectors Waterproof Outdoor Spotlight for Yard Garden House 3000K 12V-24V 12Pack**ZUCKEO**$132.46**168 rev1y ago](https://www.amazon.com/dp/B0DRJJ3678)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELECLINK Solar Pathway Lights Outdoor 8 Pack Garden Lights Solar Powered Path Lights with Larger LED Lens 2 Light Modes Waterproof Outdoor Solar Light for Yard Driveway Walkway Landscape Warm White**ELECLINK**$49.71**4.6★**▲ 186%**](https://www.amazon.com/dp/B0GK8TGCX6) [**COLOER All-in-One Low Voltage Landscape Lighting Kit 8 Pack 5W Die-cast Aluminum Landscape Lights with Transformer and Connectors IP65 Waterproof Outdoor Spot Lights for Pathway Yard Garde**COLOER**$74.87**4.8★**▲ 162%**](https://www.amazon.com/dp/B0FT6XVRRC) [**VerLuce Solar Pathway Lights Courtyard Series Motion Detection 2 Modes 4pk**VerLuce**$132.23**4.6★**▲ 121%**](https://www.amazon.com/dp/B0D79NX527) [**NEWMESSI 8 Pack Bright Solar Pathway Lights Outdoor IP65 Waterproof Auto On/Off Solar Garden Light Path Lights Solar Powered for Outside Yard Path Lawn Walkway Driveway Landscape Lighting Patio Decor**NEWMESSI**$44.28**4.5★**▲ 115%**](https://www.amazon.com/dp/B0D1TV3TQ7) [**SOLPEX 10 Pack Solar Ground Lights Outdoor Waterproof Solar Powered Pathway Lights Landscape Lighting for Garden Walkway Driveway Backyard Decor (Cool White)**SOLPEX**$23.08**4.3★**▲ 93%**](https://www.amazon.com/dp/B0DPHLW22V)
**~~View all trending →~~**
## **What buyers say about in ground solar lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**40%
*“Bright Light”*
**Quality-Overall**12%
*“Good quality and great lighting”*
**Assembly/Installation**9%
*“Easy assembly”*
**Value For Money**7%
*“Great deal”*
**Design-Overall**3%
*“well built”*
**Durability**3%
*“And durable”*
**Advertised Vs Actual Product**3%
*“Better than I expected”*
**Color**2%
*“Colors look vibrant”*
**Charging**2%
*“Fast charge”*
**Ease Of Use**2%
*“Easy to open”*
### **What buyers complain about **
**Durability**15%
*“Didnt last”*
**Brightness/Shine/Glow**15%
*“Not Bright enough”*
**Size-Overall**9%
*“So small”*
**Functionality-Overall**8%
*“Not really functional”*
**Quality-Overall**7%
*“Bad Quality”*
**Bulb Flicker/Dimming/Color**4%
*“Very dim”*
**Charging**3%
*“Dont hold a charge”*
**Value For Money**3%
*“This item is not worth it to buy for more than $50.00”*
**Battery Life**2%
*“Battery doesnt last long”*
**Defective Material/Parts**2%
*“Not all items work”*
### **Top return reasons **
**Size-Overall**30%
**Brightness/Shine/Glow**17%
**Bulb Flicker/Dimming/Color**10%
**Color**8%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Value For Money**4%
**Quality-Overall**2%
**Charging**2%
## **Common questions**
- **Is in ground solar lights profitable to sell on Amazon United States?**
- The niche generates $277K/yr across 147 tracked products. 27 of 27 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the in ground solar lights niche?**
- 77 brands and 121 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in in ground solar lights?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Size-Overall. The return rate is 2.5%.
- **When does demand for in ground solar lights peak?**
- Demand peaks in Jul–Oct; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the in ground solar lights niche?**
- Listings span $9.45–$389.75; the average listing price is $79.07 (sweet spot $15–$100). The average incumbent carries 2,304 reviews — the moat a new listing must climb.
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