---
title: "Ice and Water Shield — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/ice-and-water-shield"
last_updated: "2026-08-09T10:57:24.843Z"
locale: en
meta:
description: "Niche score 46/100 · $78K/yr market · 30K searches/yr · $115.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $78K/yr market · 30K searches/yr · $115.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ice and Water Shield — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **ice and water shield**
**Skip it**
A small market ($78K/yr) — this niche doesn't clear our bar today.
Market size 20Growth 57Conversion 28Competition 38Returns 88Price range 34Avg price 70Brand share 30Review moat 91Quality gap 50
**Review moat**
**Great****183.56**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$115.85**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+30.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$14.92–$266.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$78K**
$78K/yr · 30K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ice and water shield is a $78K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice and water shield market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$87K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#1,259**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**8%**
- HYDROSHIELD36% - FIRE ROSE20% - Grace12% - BXI11% - FT Synthetics8% - SIPA5% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.9% search growth over the last 90 days.
900700Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/ice-and-water-shield/trend)
## **Top ice and water shield search terms**
- **ice and water shield**19K/yr+23.0%0.9% conv. - **ice and water shield for roof**6K/yr+74.0%1.0% conv. - **grace ice and water shield**5K/yr+23.4%2.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/ice-and-water-shield/search-terms)
## **Top ice and water shield products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grace Select 36 in. x 195 sq. ft. Roll Roofing Underlayment (1)**FIRE ROSE**$120.01**4.5★69 rev](https://www.amazon.com/dp/B00O9RH0QW) [2**HydroShield Self Adhering Ice and Water Shield Underlayment (1.95 Square - Single Roll)**HYDROSHIELD**$121.87**4.4★33 rev](https://www.amazon.com/dp/B0CKY5FCX7) [3**HydroShield Self Adhering Ice and Water Shield Underlayment (1 Square - Single Roll)**HYDROSHIELD**$79.11**4.4★33 rev](https://www.amazon.com/dp/B0CKY3JPST) [4**HydroShield Self Adhering Ice and Water Shield HT Underlayment (1)**HYDROSHIELD**$160.04**4.6★16 rev](https://www.amazon.com/dp/B0CKY56QGZ) [5**Grace Self Adhering Ice and Water Shield 36 Inch x 66.6 Feet (200 Square Feet) - Single Roll**Grace**$266.27**5.0★2 rev](https://www.amazon.com/dp/B0CK9P7PJT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HSS EPDM Waterproofing Membrane EasyStick - 52 Mil - Reinforced - Waterproof - self-Adhesive - Longlasting Waterproof Sheet - Black - 39 inch x 16 feet**HSS**$129.43**62 rev1y ago](https://www.amazon.com/dp/B0F8P3YQ9Q) [**FloodTape Waterproof Adhesive Tape 8 inches Extra Wide x 20 feet Long Roll**FloodTape**$50.15**80 rev1y ago](https://www.amazon.com/dp/B0F3QLRYQS) [**BXI Fluorocarbon Film Asphalt Waterproof Tape 12 Inches X 32 Feet Weatherproof Sealing Membrane Self-Adhesive SBS Modified Bitumen Flashing Sealant Patch Seam Leak for Roof Window Driveway Repair**BXI**$50.63**85 rev1y ago](https://www.amazon.com/dp/B0DQY3YCFR) [**BXI SBS Modified Bitumen Waterproofing Membrane Roll 13 Inch x 8.2 Feet Thick Flexible Torch-on Asphalt Roofing Material Self-Healing Flashing Sealant Outdoor Roof Foundation Ice and Water Shield**BXI**$38.41**34 rev1y ago](https://www.amazon.com/dp/B0DQY31HY2) [**HydroShield Self Adhering Ice and Water Shield Underlayment (1.95 Square - Single Roll)**HYDROSHIELD**$121.87**33 rev2y ago](https://www.amazon.com/dp/B0CKY5FCX7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FloodTape Waterproof Adhesive Tape 8 inches Extra Wide x 20 feet Long Roll**FloodTape**$50.15**4.4★**▲ 209%**](https://www.amazon.com/dp/B0F3QLRYQS) [**BXI Fluorocarbon Film Asphalt Waterproof Tape 12 Inches X 32 Feet Weatherproof Sealing Membrane Self-Adhesive SBS Modified Bitumen Flashing Sealant Patch Seam Leak for Roof Window Driveway Repair**BXI**$50.63**4.3★**▲ 124%**](https://www.amazon.com/dp/B0DQY3YCFR) [**Grip-Rite SL154250LWE 48 in. x 250 ft. (1000 sq. ft.) Synthetic Roofing Underlayment**Grip-Rite**$60.01**4.9★**▲ 110%**](https://www.amazon.com/dp/B08HPM6KBW) [**FT Synthetics Cobalt Ultra HT Ice and Water Shield (Single Roll)**FT Synthetics**$156.12**4.6★**▲ 101%**](https://www.amazon.com/dp/B0813YVNWJ) [**FT Synthetics Platinum HT-B Self-Adhering Roofing Underlayment 41 mil High-Temp Ice & Water Shield 100% Butyl Nail Sealable UV Resistant ASTM Certified Lifetime Warranty (36 x 67)**FT Synthetics**$149.21**4.6★**▲ 67%**](https://www.amazon.com/dp/B09JQCCPML)
**~~View all trending →~~**
## **What buyers say about ice and water shield**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**20%
*“Sticks very well”*
**Quality-Overall**15%
*“Great product and easy to use, feels duranle and looks great after install”*
**Ease Of Use**11%
*“easy to use”*
**Advertised Vs Actual Product**10%
*“Works as directed”*
**Maintenance And Repair**7%
*“Great for small repairs”*
**Efficiency**7%
*“Worked perfectly”*
**Value For Money**5%
*“great price”*
**Water Resistance**3%
*“This was the perfect product to waterproof the roof of our shed”*
**Assembly/Installation**3%
*“Great product and easy to use, feels duranle and looks great after install”*
**Durability**3%
*“Seems durable and I havent had any water leaking issues since installed over a month ago”*
### **What buyers complain about **
**Adhesion/Stickiness**35%
*“Poor Adhesive, Save your Money”*
**Durability**10%
*“Did not last”*
**Ease Of Use**9%
*“Its hard to control”*
**Thickness**8%
*“It is kinda thick”*
**Quality-Overall**8%
*“Total junk”*
**Water Resistance**5%
*“Clearly not waterproof”*
**Functionality-Overall**3%
*“This product does not work”*
**Strength**3%
*“Zero Stickiness, Unusable”*
**Leak-Proof**3%
*“water gets inside”*
**Product Condition**3%
*“An old product was sent to me”*
### **Top return reasons **
**Adhesion/Stickiness**25%
**Size-Overall**15%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Material Quality**6%
**Thin**6%
**Compatibility-Overall**4%
**Quality-Overall**4%
**Thickness**4%
**Color**3%
## **Common questions**
- **Is ice and water shield profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 16 tracked products. 90-day search growth is +30.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the ice and water shield niche?**
- 10 brands and 12 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in ice and water shield?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Ease Of Use. The return rate is 1.4%.
- **When does demand for ice and water shield peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the ice and water shield niche?**
- Listings span $14.92–$266.27; the average listing price is $115.85 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.
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