---
title: "Hue Button — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/hue-button"
last_updated: "2026-08-09T08:26:30.076Z"
locale: en
meta:
description: "Niche score 38/100 · $116K/yr market · 29K searches/yr · $38.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $116K/yr market · 29K searches/yr · $38.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hue Button — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **hue button**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 15Conversion 88Competition 3Returns 56Price range 95Avg price 95Brand share 0Review moat 60Quality gap 45
**Avg price**
**Incredible****$38.61**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.74–$57.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,094.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$116K**
$116K/yr · 29K searches
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hue button is a $116K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hue button market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$116K–$154K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Philips Hue93% - HUE4% - RunLessWire3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -19.7% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/hue-button/trend)
## **Top hue button products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$23K40%$46K60%$69K80%$92K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHILIPS Hue Wireless Smart Light Switch Button White 1 Pack Portable and Battery Powered Smart Home Control Requires Hue Bridge Easy No-Wire Installation**Philips Hue**$31.29**4.5★150 rev](https://www.amazon.com/dp/B0FCZRXH8Z) [2**PHILIPS Hue Smart Dimmer Switch Remote White 1 Pack Turns Hue Lights On Off Dims or Brightens Smart Home Control Requires Bridge Easy No-Wire Installation**Philips Hue**$23.74**4.7★3,976 rev](https://www.amazon.com/dp/B08W8GLPD5) [3**Philips Hue Wall Tap Dial Light Switch Portable White - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation**Philips Hue**$47.89**4.7★900 rev](https://www.amazon.com/dp/B0B6LLKHTM) [4**Philips Hue Wall Tap Dial Light Switch Portable Black - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation**Philips Hue**$45.35**4.7★900 rev](https://www.amazon.com/dp/B0B6LDPZ5M) [5**HUE Womens Cotton Candied Short Sleeve Boxy Sleep Tee 100% Cotton Super Soft Pajama Top Bright White Medium**HUE**$25.44**4.0★35 rev](https://www.amazon.com/dp/B0G6BMTRSB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HUE Womens Cotton Candied Short Sleeve Boxy Sleep Tee 100% Cotton Super Soft Pajama Top Bright White Medium**HUE**$25.44**35 rev7mo ago](https://www.amazon.com/dp/B0G6BMTRSB) [**PHILIPS Hue Wireless Smart Light Switch Button White 1 Pack Portable and Battery Powered Smart Home Control Requires Hue Bridge Easy No-Wire Installation**Philips Hue**$31.29**150 rev1y ago](https://www.amazon.com/dp/B0FCZRXH8Z) [**Philips Hue Wall Tap Dial Light Switch Portable White - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation**Philips Hue**$47.89**900 rev4y ago](https://www.amazon.com/dp/B0B6LLKHTM) [**Philips Hue Wall Tap Dial Light Switch Portable Black - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation**Philips Hue**$45.35**900 rev4y ago](https://www.amazon.com/dp/B0B6LDPZ5M) [**PHILIPS Hue Smart Dimmer Switch Remote White 1 Pack Turns Hue Lights On Off Dims or Brightens Smart Home Control Requires Bridge Easy No-Wire Installation**Philips Hue**$23.74**3,976 rev5y ago](https://www.amazon.com/dp/B08W8GLPD5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HUE Womens Cotton Candied Short Sleeve Boxy Sleep Tee 100% Cotton Super Soft Pajama Top Bright White Medium**HUE**$25.44**4.0★**▲ 361%**](https://www.amazon.com/dp/B0G6BMTRSB) [**RunLessWire Click for Philips Hue Battery-Free Wireless Smart Switch White**RunLessWire**$57.93**4.3★**▲ 15%**](https://www.amazon.com/dp/B07MMWH2YB) [**PHILIPS Hue Smart Dimmer Switch Remote White 1 Pack Turns Hue Lights On Off Dims or Brightens Smart Home Control Requires Bridge Easy No-Wire Installation**Philips Hue**$23.74**4.7★**— 6%**](https://www.amazon.com/dp/B08W8GLPD5) [**PHILIPS Hue Wireless Smart Light Switch Button White 1 Pack Portable and Battery Powered Smart Home Control Requires Hue Bridge Easy No-Wire Installation**Philips Hue**$31.29**4.5★**— 1%**](https://www.amazon.com/dp/B0FCZRXH8Z) [**Philips Hue Wall Tap Dial Light Switch Portable Black - 1 Pack - Requires Lights and Bridge - Smart Home - Easy No-Wire Installation**Philips Hue**$45.35**4.7★**▼ 17%**](https://www.amazon.com/dp/B0B6LDPZ5M)
**~~View all trending →~~**
## **What buyers say about hue button**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Assembly/Installation**15%
*“Easy to set up”*
**Quality-Overall**14%
*“The build quality is excellent”*
**Touch/Button Controls**11%
*“Its also really nice that each switch can be set up as an automation or can be set up to just cycle through scenes for each zone we have”*
**Remote Control**5%
*“This control was easy to setup with the app”*
**Brightness/Shine/Glow**4%
*“Easy solution for lighting”*
**Magnetic Strength/Adsorption**4%
*“Strong magnet, work great, and magnets hold it in the cradle”*
**Compatibility-Overall**3%
*“Easy to pair”*
**Functionality-Overall**3%
*“Its perfect for quick on/off”*
**Value For Money**3%
*“was a good fix for the price”*
### **What buyers complain about **
**Magnetic Strength/Adsorption**12%
*“it does not stay on the magnetic pad”*
**Touch/Button Controls**11%
*“Half the time we will hit one of the buttons”*
**Functionality-Overall**9%
*“Youre in further trouble when you still find it doesnt control the lights at all”*
**Advertised Vs Actual Product**8%
*“I really don't like advertising front”*
**Connectivity-Overall**7%
*“Major connectivity problems”*
**Design-Overall**6%
*“Non-standard size is a bad design decision”*
**Instructions/User Manual/Troubleshooting**4%
*“While the instructions werent the best”*
**Value For Money**4%
*“It is definitely a little more expensive”*
**Ease Of Use**4%
*“in general it's unintuitive and frustrating for anyone that wants quick on and off”*
**Size-Overall**3%
*“the absolute worst part is the non-standard size”*
### **Top return reasons **
**Compatibility-Overall**16%
**Connectivity-Overall**14%
**Functionality-Overall**13%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Size-Overall**6%
**Product Condition**6%
**Touch/Button Controls**5%
**Defective Material/Parts**5%
**Bulb Flicker/Dimming/Color**2%
## **Common questions**
- **Is hue button profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the hue button niche?**
- 3 brands and 23 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hue button?**
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Touch/Button Controls, Functionality-Overall. The return rate is 2.8%.
- **When does demand for hue button peak?**
- Demand peaks in Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the hue button niche?**
- Listings span $23.74–$57.93; the average listing price is $38.61 (sweet spot $15–$100). The average incumbent carries 1,094 reviews — the moat a new listing must climb.
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