---
title: "Homekit Plug — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/homekit-plug"
last_updated: "2026-08-09T07:34:32.250Z"
locale: en
meta:
description: "Niche score 40/100 · $106K/yr market · 79K searches/yr · $23.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $106K/yr market · 79K searches/yr · $23.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Homekit Plug — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **homekit plug**
**Skip it**
Soft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 12Conversion 64Competition 23Returns 36Price range 78Avg price 95Brand share 27Review moat 41Quality gap 72
**Avg price**
**Incredible****$23.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.43–$40.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,418.82**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$106K**
$106K/yr · 79K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-26.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, homekit plug is a $106K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **homekit plug market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$142K–$190K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **—flat
**Sellers**
**38**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**8%**
- Tapo33% - Linkind24% - Kasa Smart18% - Amazon Basics7% - meross7% - SONOFF4% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -26.0% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/homekit-plug/trend)
## **Top homekit plug search terms**
- **apple home smart plug**14K/yr-16.9%6.9% conv. - **smart plug apple homekit**21K/yr-52.9%7.4% conv. - **homekit plug**14K/yr-17.8%4.1% conv. - **matter plug**7K/yr+3.6%5.4% conv. - **homekit outlet**8K/yr+1.0%4.6% conv. - **smart plugs apple homekit**6K/yr-25.9%6.1% conv. - **apple homekit plug**4K/yr-30.3%5.6% conv. - **siri smart plug**3K/yr-23.5%6.2% conv. - **apple homekit plugs**1K/yr+21.7%4.8% conv. - **apple home compatible smart plugs**849/yr-47.8%3.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/homekit-plug/search-terms)
## **Top homekit plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)**Tapo**$20.62**4.5★2,757 rev](https://www.amazon.com/dp/B0BXMNJDW3) [2**Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack**Linkind**$24.60**4.4★1,613 rev](https://www.amazon.com/dp/B0C36WXGP1) [3**Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 4 Count (Pack of 1) (EP25P4) White**Kasa Smart**$37.12**4.2★5,038 rev](https://www.amazon.com/dp/B0B14C719T) [4**Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White**Amazon Basics**$8.43**4.0★530 rev](https://www.amazon.com/dp/B0DP8KKHQB) [5**Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 2 Count (Pack of 1) (EP25P2) White**Kasa Smart**$20.31**4.2★5,038 rev](https://www.amazon.com/dp/B0CHDCYSW7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White**Amazon Basics**$8.43**530 rev9mo ago](https://www.amazon.com/dp/B0DP8KKHQB) [**DEWENWILS Matter Smart Plug Work with Alexa Apple Home Google SmartThings Outlet with Schedule and Timer FFS Easy Setup 100% Privacy 15A/1800W APP Voice Control 2.4G Wi-Fi Only 2 Pack White**DEWENWILS**$17.76**36 rev9mo ago](https://www.amazon.com/dp/B0FX3NSNCJ) [**EIGHTREE Matter Smart Plug Homekit Supported Hub Required Smart Plugs That Work with Alexa Siri & Google Home WiFi Plug with Remote Control Timer & Schedule Matter Smart Home 2.4GHz Wi-Fi Only**EIGHTREE**$19.69**279 rev9mo ago](https://www.amazon.com/dp/B0FWBD5K71) [**SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings**SONOFF**$28.64**69 rev10mo ago](https://www.amazon.com/dp/B0FSZS357P) [**Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M**Tapo**$21.80**362 rev1y ago](https://www.amazon.com/dp/B0DLLQR3K7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DEWENWILS Matter Smart Plug Work with Alexa Apple Home Google SmartThings Outlet with Schedule and Timer FFS Easy Setup 100% Privacy 15A/1800W APP Voice Control 2.4G Wi-Fi Only 2 Pack White**DEWENWILS**$17.76**4.1★**▲ 420%**](https://www.amazon.com/dp/B0FX3NSNCJ) [**Linkind Matter Smart Plug 2 Pack Night Lights Plug into Wall Work with Alexa Apple Home Google Timer Outlet 15A/1800W ETL Certified 2.4G WiFi Dusk to Dawn 2700K for Hallway Bathroom Kids**Linkind**$18.19**4.4★**▲ 307%**](https://www.amazon.com/dp/B0DT18JHXF) [**SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings**SONOFF**$28.64**4.5★**▲ 297%**](https://www.amazon.com/dp/B0FSZS357P) [**EIGHTREE Matter Smart Plug Homekit Supported Hub Required Smart Plugs That Work with Alexa Siri & Google Home WiFi Plug with Remote Control Timer & Schedule Matter Smart Home 2.4GHz Wi-Fi Only**EIGHTREE**$19.69**4.2★**▲ 63%**](https://www.amazon.com/dp/B0FWBD5K71) [**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)**Tapo**$29.45**4.6★**▲ 51%**](https://www.amazon.com/dp/B0DKG52WQ4)
**~~View all trending →~~**
## **What buyers say about homekit plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**18%
*“Easy install”*
**Socket/Port/Plug**12%
*“Great Smart Plugs”*
**Connectivity-Overall**11%
*“No connectivity issues”*
**Compatibility-Overall**9%
*“they paired very easily”*
**Ease Of Use**8%
*“Easy to use”*
**Quality-Overall**7%
*“The build quality on them is excellent”*
**Value For Money**7%
*“Fair price”*
**Smart Assistant Support**4%
*“Work great with KASA app and Alexa,”*
**Efficiency**3%
*“does the job well”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
### **What buyers complain about **
**Connectivity-Overall**27%
*“constantly disconnect”*
**Functionality-Overall**11%
*“dont perform well”*
**Durability**7%
*“1 of 4 failed in less than 3 months”*
**Assembly/Installation**6%
*“The were a little tricky to set up”*
**Socket/Port/Plug**6%
*“Missing Plug”*
**Quality-Overall**4%
*“not good quality”*
**Value For Money**3%
*“Way underpriced for what you get”*
**Size-Overall**3%
*“Two of those don't fit either”*
**Compatibility-Overall**2%
*“this one can't pair. for me”*
**Instructions/User Manual/Troubleshooting**2%
*“Love Terrible Instructions”*
### **Top return reasons **
**Connectivity-Overall**33%
**Compatibility-Overall**18%
**Functionality-Overall**13%
**Socket/Port/Plug**8%
**Size-Overall**5%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Assembly/Installation**4%
**Defective Material/Parts**2%
**Product Condition**1%
## **Common questions**
- **Is homekit plug profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 17 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the homekit plug niche?**
- 10 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in homekit plug?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.1%.
- **When does demand for homekit plug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the homekit plug niche?**
- Listings span $8.43–$40.15; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 2,419 reviews — the moat a new listing must climb.
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