---
title: "Hoist — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/hoist"
last_updated: "2026-08-05T21:18:00.787Z"
locale: en
meta:
description: "Niche score 54/100 · $1.4M/yr market. Prices mostly outside the sweet spot ($20.12–$638.15) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.4M/yr market. Prices mostly outside the sweet spot ($20.12–$638.15) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hoist — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **hoist**
**Worth a look**
Shows a $1.4M/yr market, but prices mostly outside the sweet spot ($20.12–$638.15) keeps it on the watch list.
Market size 85Growth 37Conversion 23Competition 70Returns 44Price range 13Avg price 67Brand share 41Review moat 75Quality gap 70
**Market size**
**Great****$1.4M**
$1.4M/yr · 631K searches
**Review moat**
**Great****496.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$122.76**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$20.12–$638.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hoist is a $1.4M/yr Amazon United States market (631K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hoist market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **96%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 75%
**Open market**
**17%**
- VEVOR50% - ZHAN · YING12% - YATOINTO11% - VIVOHOME5% - FITHOIST3% - SENKEYFE3% - Open — no brand owns it (13 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
18K13KSpike '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/hoist/trend)
## **Top hoist search terms**
- **electric hoist**160K/yr+10.4%1.8% conv. - **hoist**128K/yr+22.0%0.9% conv. - **electric hoist 110 volt**41K/yr+1.1%2.4% conv. - **electric winch 110v**33K/yr+26.4%1.4% conv. - **hoist lift**39K/yr-26.0%0.8% conv. - **120v winch**29K/yr-4.3%1.3% conv. - **110v winch**24K/yr+0.6%1.1% conv. - **electric hoist winch**19K/yr+30.4%1.8% conv. - **polipasto elctrico**15K/yr+16.8%0.3% conv. - **120 volt winch**19K/yr+3.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/hoist/search-terms)
## **Top hoist products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$57K8%$114K12%$171K16%$228K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VEVOR Electric Hoist with Remote Control 440 lbs Material Handling Tool 110V Electric Hoist with 14ft Remote Control for Factories Warehouses Construction Site Attic**VEVOR**$78.70**4.5★312 rev](https://www.amazon.com/dp/B0DDXS7P8V) [2**ZHAN YING Electric Hoist 440 lbs Material Handling Tool 110V Electric Winch with 14ft Wired Remote ControlLift Hoist for Factories Warehouses Construction Site Attic**ZHAN · YING**$69.63**4.7★41 rev](https://www.amazon.com/dp/B0GDFFP28X) [3**VEVOR 1320lbs Wireless Electric Hoist 1150W 110V Electric Steel Wire Winch with Wireless Remote Control 40ft Single Cable Lifting Height & Motor for Garage Warehouse Factory**VEVOR**$107.09**4.4★126 rev](https://www.amazon.com/dp/B0CHRVBFPY) [4**VEVOR Electric Hoist with Remote Control 1320LBS Electric Winch 110V Electric Hoist with 14ft Wired Control for Lifting in Factories Warehouses Construction Site Attic**VEVOR**$103.88**4.7★259 rev](https://www.amazon.com/dp/B0C499CS78) [5**YATOINTO 3-in-1 Electric Hoist Winch 1540 lbs Lift Capacity Portable 120V Power Crane with Wired & Wireless Remote 25 ft Lifting Height Overload Protection for Towing & Lifting**YATOINTO**$106.55**4.4★248 rev](https://www.amazon.com/dp/B09TSXVT7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZHAN YING Electric Hoist 440 lbs Material Handling Tool 110V Electric Winch with 14ft Wired Remote ControlLift Hoist for Factories Warehouses Construction Site Attic**ZHAN · YING**$69.63**41 rev6mo ago](https://www.amazon.com/dp/B0GDFFP28X) [**Electric Hoist 1320 lbs 110V Electric Winch with 14 ft Wired Remote Control 40 ft Single Cable Lifting Height Single/Double Slings Lift Hoist for Garage Warehouse Factory**ZHAN · YING**$102.25**3 rev6mo ago](https://www.amazon.com/dp/B0GDFNZ95D) [**VEVOR 2-in-1 Electric Hoist Winch 1100 lbs Capacity 1500W Portable Power Winch Crane 25 ft Lifting Height 16.4 ft/min with Manual and Wireless Remote Control for Factory Warehouss Garage**VEVOR**$101.76**31 rev8mo ago](https://www.amazon.com/dp/B0G2MVSXSM) [**VEVOR 2-in-1 Electric Hoist Winch 1100 lbs Capacity 1500W Portable Power Winch Crane 25 ft Lifting Height 16.4 ft/min with Manual and Wired Remote Control for Factory Warehouss Garage**VEVOR**$100.99**312 rev8mo ago](https://www.amazon.com/dp/B0G2L8WD8T) [**3 in 1 Electric Hoist Winch 1100 lbs 1500W Portable Power Winch Crane Overload Protection 25ft Lifting Height Manual Wired and Wireless Remote Control for Factories Warehouses Garages Etc**YATOINTO**$99.58**56 rev1y ago](https://www.amazon.com/dp/B0DRFSB92X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Electric Hoist 1320 lbs 110V Electric Winch with 14 ft Wired Remote Control 40 ft Single Cable Lifting Height Single/Double Slings Lift Hoist for Garage Warehouse Factory**ZHAN · YING**$102.25**5.0★**▲ 278%**](https://www.amazon.com/dp/B0GDFNZ95D) [**ZHAN YING Electric Hoist 440 lbs Material Handling Tool 110V Electric Winch with 14ft Wired Remote ControlLift Hoist for Factories Warehouses Construction Site Attic**ZHAN · YING**$69.63**4.7★**▲ 246%**](https://www.amazon.com/dp/B0GDFFP28X) [**VEVOR 2-in-1 Electric Hoist Winch 1100 lbs Capacity 1500W Portable Power Winch Crane 25 ft Lifting Height 16.4 ft/min with Manual and Wireless Remote Control for Factory Warehouss Garage**VEVOR**$101.76**4.1★**▲ 146%**](https://www.amazon.com/dp/B0G2MVSXSM) [**VEVOR Electric Hoist 1320 lbs 120V Electric Winch with 328 ft Wireless & 14 ft Wired Remote Control 40 ft Single Cable Lifting Height Single/Double Slings Lift Hoist for Garage Warehouse Factory**VEVOR**$124.75**4.4★**▲ 116%**](https://www.amazon.com/dp/B0DGX18R2F) [**3-in-1 Electric Hoist Winch 1500W Powerful Portable 120V Winch with 1100Lbs Loading Capacity 16 ft/min Lift Speed 25ft Lifting Height Perfect for Garages Warehouses and Factories**TKK**$113.89**4.2★**▲ 101%**](https://www.amazon.com/dp/B0DPPGCHQ7)
**~~View all trending →~~**
## **What buyers say about hoist**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Great Value”*
**Efficiency**15%
*“Works Very well”*
**Quality-Overall**13%
*“Great quality and easy insallation”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**8%
*“The controls are fairly simple to use”*
**Strength**6%
*“Very strong”*
**Assembly/Installation**5%
*“Easy set up and installation”*
**Design-Overall**2%
*“Nicely designed”*
**Functionality-Overall**2%
*“it still does exactly what its intended to do without any major issues so far”*
**Durability**2%
*“Held up nicely”*
### **What buyers complain about **
**Quality-Overall**15%
*“Bad quality”*
**Functionality-Overall**13%
*“Never really fully worked”*
**Instructions/User Manual/Troubleshooting**8%
*“Horrible instructions”*
**Durability**7%
*“Rope lasted 4 years, now it is fraying”*
**Mounting**4%
*“Need 3 inch bolts”*
**Assembly/Installation**4%
*“Scam product requiring more to install than what is provided”*
**Noise Level**3%
*“is VERY LOUD”*
**Weight Heavy**3%
*“It is rather heavy. as one would expect”*
**Advertised Vs Actual Product**2%
*“Wont lift even close to what is advertised”*
**Size-Overall**2%
*“a little on the small rope size”*
### **Top return reasons **
**Functionality-Overall**22%
**Defective Material/Parts**15%
**Size-Overall**14%
**Advertised Vs Actual Product**7%
**Assembly/Installation**5%
**Weight Heavy**4%
**Mounting**4%
**Value For Money**4%
**Durability**3%
**Quality-Overall**2%
## **Common questions**
- **Is hoist profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 46 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the hoist niche?**
- 19 brands and 58 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in hoist?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 3.5%.
- **When does demand for hoist peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hoist niche?**
- Listings span $20.12–$638.15; the average listing price is $122.76 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.
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