---
title: "Search terms — hide a key rock - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/hide-a-key-rock/search-terms"
last_updated: "2026-08-09T22:15:25.509Z"
locale: en
meta:
  description: "Niche score 45/100 · $194K/yr market · 184K searches/yr · $9.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $194K/yr market · 184K searches/yr · $9.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — hide a key rock - Flapen"
---

# **hide a key rock**

**Skip it**

A concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 59Conversion 92Competition 23Returns 44Price range 25Avg price 28Brand share 47Review moat 31Quality gap 50

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+34.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$194K**

$194K/yr · 184K searches

**Review moat**

**Okay****3,445.6**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$9.37**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.92–$18.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

## Search terms