---
title: "Hes 9400 — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/hes-9400"
last_updated: "2026-08-09T15:14:54.000Z"
locale: en
meta:
description: "Niche score 30/100 · $77K/yr market · 4K searches/yr · $273.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $77K/yr market · 4K searches/yr · $273.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hes 9400 — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **hes 9400**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 71Competition 0Returns 80Price range 0Avg price 35Brand share 0Review moat 97Quality gap 21
**Review moat**
**Incredible****53.67**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$273.10**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 4K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$247.40–$288.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hes 9400 is a $77K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hes 9400 market data**
- **Units sold / yr**
- **500–750**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$205K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- YABUYALI42% - HES Hardware - Assa Abloy39% - HES19%
## **Top hes 9400 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$23K45%$35K60%$46K10100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**9400630 9400 Series Electric Strike Satin Stainless Steel Finish Perfect Replacement for HES - 9400630 9400 Series Stainless Steel Slim-Line Surface Mounted Electric Strike Body**YABUYALI**$247.40**4.8★14 rev](https://www.amazon.com/dp/B0GF7N7ZBT) [2**HES - 9400630 9400 Series Stainless Steel Slim-Line Surface Mounted Electric Strike Body Satin Stainless Steel Finish**HES Hardware - Assa Abloy**$283.35**4.5★61 rev](https://www.amazon.com/dp/B07NLK3HR2) [3**HES - 9400630 9400 Series Stainless Steel Slim-Line Surface Mounted Electric Strike Body Satin Stainless Steel Finish**HES**$288.56**4.7★86 rev](https://www.amazon.com/dp/B005Y6LO3W)
### **Newest**
by launch date
[**9400630 9400 Series Electric Strike Satin Stainless Steel Finish Perfect Replacement for HES - 9400630 9400 Series Stainless Steel Slim-Line Surface Mounted Electric Strike Body**YABUYALI**$247.40**14 rev6mo ago](https://www.amazon.com/dp/B0GF7N7ZBT) [**HES - 9400630 9400 Series Stainless Steel Slim-Line Surface Mounted Electric Strike Body Satin Stainless Steel Finish**HES Hardware - Assa Abloy**$283.35**61 rev7y ago](https://www.amazon.com/dp/B07NLK3HR2) [**HES - 9400630 9400 Series Stainless Steel Slim-Line Surface Mounted Electric Strike Body Satin Stainless Steel Finish**HES**$288.56**86 rev15y ago](https://www.amazon.com/dp/B005Y6LO3W)
### **Trending**
90-day click momentum
[**9400630 9400 Series Electric Strike Satin Stainless Steel Finish Perfect Replacement for HES - 9400630 9400 Series Stainless Steel Slim-Line Surface Mounted Electric Strike Body**YABUYALI**$247.40**4.8★**▲ 140%**](https://www.amazon.com/dp/B0GF7N7ZBT) [**HES - 9400630 9400 Series Stainless Steel Slim-Line Surface Mounted Electric Strike Body Satin Stainless Steel Finish**HES Hardware - Assa Abloy**$283.35**4.5★**▼ 29%**](https://www.amazon.com/dp/B07NLK3HR2) [**HES - 9400630 9400 Series Stainless Steel Slim-Line Surface Mounted Electric Strike Body Satin Stainless Steel Finish**HES**$288.56**4.7★**▼ 31%**](https://www.amazon.com/dp/B005Y6LO3W)
## **What buyers say about hes 9400**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Great for the price”*
**Assembly/Installation**19%
*“Getting it set up wasn't too bad”*
**Locking Mechanism**13%
*“The option to configure it as fail-safe or fail-secure is a definite plus”*
**Quality-Overall**6%
*“High quality, good price”*
**Compatibility-Overall**5%
*“matches adjacent hardware in most commercial”*
**Ease Of Use**5%
*“Works smoothly and seamlessly”*
**Design-Overall**5%
*“Quality and design meet bulletproof operation”*
**Size-Overall**5%
*“this one fits the bill perfectly”*
**Maintenance And Repair**5%
*“Reliable and Easy Electric Strike Replacement”*
**Advertised Vs Actual Product**3%
*“looks almost identical”*
### **What buyers complain about **
**Weight Heavy**33%
*“It felt pretty heavy right out of the box”*
### **Top return reasons **
**Functionality-Overall**25%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**11%
**Rusts/Corrodes**11%
**Locking Mechanism**9%
**Compatibility-Overall**9%
**Size-Overall**7%
**Quality-Overall**4%
**Design-Overall**4%
**Durability**4%
## **Common questions**
- **Is hes 9400 profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (30/100).
- **How competitive is the hes 9400 niche?**
- 3 brands and 42 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hes 9400?**
- Top complaints mined from reviews: Weight Heavy. The return rate is 1.7%.
- **What does it cost to enter the hes 9400 niche?**
- Listings span $247.40–$288.56; the average listing price is $273.10 (sweet spot $15–$100). The average incumbent carries 54 reviews — the moat a new listing must climb.
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