---
title: "Hampton Bay — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/hampton-bay"
last_updated: "2026-08-09T08:52:26.102Z"
locale: en
meta:
description: "Niche score 44/100 · $25K/yr market · 82K searches/yr · $49.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $25K/yr market · 82K searches/yr · $49.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hampton Bay — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **hampton bay**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 24Conversion 8Competition 74Returns 38Price range 65Avg price 93Brand share 76Review moat 49Quality gap 58
**Avg price**
**Great****$49.85**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$9.12–$140.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,552.93**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$25K**
$25K/yr · 82K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, hampton bay is a $25K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hampton bay market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,154**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**59%**
Top 20: 95%
**Top-5 click share**
**41%**
Top 20: 77%
**Open market**
**37%**
- Hampton Bay30% - addlon14% - EDISHINE5% - BesLowe5% - Svater5% - Hampton4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/hampton-bay/trend)
## **Top hampton bay search terms**
- **hampton bay outdoor lighting**56K/yr-7.2%0.4% conv. - **hampton bay outdoor lights**7K/yr+51.3%0.3% conv. - **hampton bay lights**9K/yr+0.4%0.9% conv. - **hampton bay lighting**8K/yr-1.6%0.0% conv. - **hampton bay light**3K/yr-0.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/hampton-bay/search-terms)
## **Top hampton bay products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hampton Bay Low-Voltage 20-Watt (Bi-Pin) Black Flood Light**Hampton Bay**$19.55**4.6★71 rev](https://www.amazon.com/dp/B01IACW0MA) [2**addlon LED Outdoor String Lights 48FT Edison Vintage Weatherproof ETL**addlon**$31.11**4.6★15,529 rev](https://www.amazon.com/dp/B07QMKZWQF) [3**BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns**BesLowe**$38.38**4.7★4,303 rev](https://www.amazon.com/dp/B09J4DV34G) [4**Hampton Bay 13.3-Watt Millennium Black Adjustable Light Color Outdoor Integrated LED Landscape Flood Light**Hampton**$47.46**3.0★2 rev](https://www.amazon.com/dp/B0825LV2WH) [5**Sparkblaze 16 Pack Solar Pathway Lights Outdoor Warm White**Sparkblaze**$44.83**4.4★96 rev](https://www.amazon.com/dp/B0GLKP5Y3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Minetom 101FT Outdoor String LED Patio Lights Waterproof Shatterproof S14 Vintage Edison Bulbs Commercial Grade Outside Hanging Lights for Porch Deck Garden Backyard Balcony Cafe Bistro**Minetom**$26.48**257 rev4mo ago](https://www.amazon.com/dp/B0G6K5KY98) [**Outdoor String Lights Patio Light - 100Ft Outside Waterproof Dimmable Bulbs**BYGUQ**$25.78**289 rev5mo ago](https://www.amazon.com/dp/B0G2MGDQ9F) [**Sparkblaze 16 Pack Solar Pathway Lights Outdoor Warm White**Sparkblaze**$44.83**96 rev5mo ago](https://www.amazon.com/dp/B0GLKP5Y3P) [**PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Round Shade Path Lights with Connectors for Walkway Yard Garden**PARTPHONER**$140.12**98 rev6mo ago](https://www.amazon.com/dp/B0FY687GHJ) [**Mancra Solar Outdoor Lights Waterproof 8 Pack Metal Glass Solar Pathway Lights Outdoor Lighting Garden Decor for Landscape Path Yard Patio Driveway (Warm White)**Mancra**$42.88**156 rev10mo ago](https://www.amazon.com/dp/B0FPX5Z31J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Svater Outdoor String Lights Led 105FT Commercial Grade Patio Light with 1W Dimmable S14 Shatterproof Bulbs ETL Listed Heavy-Duty Outside Waterproof Cafe Bistro Market Lighting Warm White**Svater**$60.47**4.6★**▲ 242%**](https://www.amazon.com/dp/B087TGRT85) [**Hampton Bay 12-Light Large Cafe Clear String Lights**HamptonBayLighting**$40.91**3.9★**▲ 242%**](https://www.amazon.com/dp/B07D19JZGF) [**Minetom 101FT Outdoor String LED Patio Lights Waterproof Shatterproof S14 Vintage Edison Bulbs Commercial Grade Outside Hanging Lights for Porch Deck Garden Backyard Balcony Cafe Bistro**Minetom**$26.48**4.6★**▲ 214%**](https://www.amazon.com/dp/B0G6K5KY98) [**Sparkblaze 16 Pack Solar Pathway Lights Outdoor Warm White**Sparkblaze**$44.83**4.4★**▲ 204%**](https://www.amazon.com/dp/B0GLKP5Y3P) [**Outdoor String Lights Patio Light - 100Ft Outside Waterproof Dimmable Bulbs**BYGUQ**$25.78**4.3★**▲ 200%**](https://www.amazon.com/dp/B0G2MGDQ9F)
**~~View all trending →~~**
## **What buyers say about hampton bay**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**36%
*“Bright lights”*
**Quality-Overall**12%
*“Good quality lights”*
**Assembly/Installation**10%
*“Easy to Install”*
**Value For Money**8%
*“not expensive”*
**Design-Overall**4%
*“Built well”*
**Durability**3%
*“so far holding up really well”*
**Advertised Vs Actual Product**3%
*“Better than expected”*
**Remote Control**2%
*“The remote is genuinely convenient”*
**Ease Of Use**2%
*“Easy to use”*
**Strength**1%
*“The metal is sturdy”*
### **What buyers complain about **
**Durability**18%
*“Disappointed in durability”*
**Quality-Overall**9%
*“Extremely low quality”*
**Brightness/Shine/Glow**8%
*“Not Bright Enough”*
**Functionality-Overall**8%
*“Not fit for function”*
**Size-Overall**6%
*“Too small”*
**Bulb Flicker/Dimming/Color**4%
*“Not very bright”*
**Charging**2%
*“Will not hold a charge after a few weeks”*
**Advertised Vs Actual Product**2%
*“the pictures are misleading”*
**Assembly/Installation**2%
*“No Assembly,”*
**Defective Material/Parts**2%
*“Product don't work”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**11%
**Functionality-Overall**8%
**Brightness/Shine/Glow**7%
**Bulb Flicker/Dimming/Color**6%
**Value For Money**5%
**Quality-Overall**4%
**Color**4%
**Defective Material/Parts**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is hampton bay profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 41 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the hampton bay niche?**
- 25 brands and 80 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in hampton bay?**
- Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 4.0%.
- **When does demand for hampton bay peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the hampton bay niche?**
- Listings span $9.12–$140.12; the average listing price is $49.85 (sweet spot $15–$100). The average incumbent carries 1,553 reviews — the moat a new listing must climb.
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