---
title: "Hampton Bay Landscape Lighting — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/hampton-bay-landscape-lighting"
last_updated: "2026-08-09T09:51:50.606Z"
locale: en
meta:
description: "Niche score 48/100 · $71K/yr market · 55K searches/yr · $79.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $71K/yr market · 55K searches/yr · $79.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hampton Bay Landscape Lighting — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **hampton bay landscape lighting**
**Skip it**
A small market ($71K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 28Conversion 21Competition 76Returns 48Price range 61Avg price 83Brand share 68Review moat 59Quality gap 58
**Avg price**
**Great****$79.26**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$16.42–$154.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,124.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$71K**
$71K/yr · 55K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hampton bay landscape lighting is a $71K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hampton bay landscape lighting market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#341**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 82%
**Open market**
**31%**
- Hampton Bay20% - EDISHINE17% - Malibu C14% - PARTPHONER7% - hykolity6% - XPRS Nutra5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/hampton-bay-landscape-lighting/trend)
## **Top hampton bay landscape lighting search terms**
- **malibu lights**20K/yr-11.6%1.0% conv. - **hampton bay landscape lighting**20K/yr-1.7%0.7% conv. - **hampton bay low voltage landscape lights**8K/yr+39.2%0.9% conv. - **harbor breeze outdoor lights**4K/yr+13.9%0.1% conv. - **hampton bay landscape lights**4K/yr+13.9%1.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/hampton-bay-landscape-lighting/search-terms)
## **Top hampton bay landscape lighting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hampton Bay Low-Voltage 20-Watt (Bi-Pin) Black Flood Light**Hampton Bay**$19.55**4.6★71 rev](https://www.amazon.com/dp/B01IACW0MA) [2**Malibu Low Voltage Landscape Lighting 20W Outdoor Spotlight Outdoor Weatherproof Lights for Low Voltage Landscape Lighting Floodlight Driveway Yard Lawn Flood Garden**Malibu C**$17.25**4.3★1,026 rev](https://www.amazon.com/dp/B074TV16DF) [3**Malibu Low Voltage Landscape Lighting 9604 - 20W 145 Lumens Halogen Outdoor Lights 2800K With Stake Connector (8 Pack)**XPRS Nutra**$76.13**4.1★198 rev](https://www.amazon.com/dp/B0D33XPP8N) [4**PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Round Shade Path Lights with Connectors for Walkway Yard Garden**PARTPHONER**$140.12**4.8★98 rev](https://www.amazon.com/dp/B0FY687GHJ) [5**hykolity Low Voltage Landscape Lights 3W 120LM 12V-15V LED Round Bollard Light Wired Outdoor Walkway Light Path Lights for Yard Lawn Aluminum Construction 30 Watt Equivalent 6 Pack**hykolity**$116.43**4.6★509 rev](https://www.amazon.com/dp/B07SWJGWHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EDISHINE Low Voltage Landscape Lighting 3.4W 155LM 12V 3000K Wired Pathway Lights Outdoor Waterproof Electric Landscape Path Lights 50 000H LED for Yard Garden Driveway 4 Pack**EDISHINE**$99.88**88 rev5mo ago](https://www.amazon.com/dp/B0G4CWFFK2) [**PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Round Shade Path Lights with Connectors for Walkway Yard Garden**PARTPHONER**$140.12**98 rev6mo ago](https://www.amazon.com/dp/B0FY687GHJ) [**PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden**PARTPHONER**$142.28**218 rev1y ago](https://www.amazon.com/dp/B0F9WYPJZT) [**DERAYSION 12 Pack Solar Lights Outdoor Solar Pathway Lights Auto On/Off Waterproof Garden Landscape Lighting for Path Yard Walkway Driveway Decor**DERAYSION**$31.62**1,637 rev1y ago](https://www.amazon.com/dp/B0DR2GFLRS) [**Gardencoin Pagoda Low Voltage Landscape Pathway Lights 12V Outdoor LED Path Lights Wired Aluminum Walkway Lighting with 4W 2700K Replaceable G4 Bulb Classic 3-Tier Lantern 6 Pack**Gardencoin**$128.21**260 rev1y ago](https://www.amazon.com/dp/B0FPKPT5C7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Round Shade Path Lights with Connectors for Walkway Yard Garden**PARTPHONER**$140.12**4.8★**▲ 177%**](https://www.amazon.com/dp/B0FY687GHJ) [**EDISHINE Low Voltage Landscape Lighting 3.4W 155LM 12V 3000K Wired Pathway Lights Outdoor Waterproof Electric Landscape Path Lights 50 000H LED for Yard Garden Driveway 4 Pack**EDISHINE**$99.88**4.8★**▲ 115%**](https://www.amazon.com/dp/B0G4CWFFK2) [**hykolity Low Voltage Landscape Lights 3W 120LM 12V-15V LED Round Bollard Light Wired Outdoor Walkway Light Path Lights for Yard Lawn Aluminum Construction 30 Watt Equivalent 6 Pack**hykolity**$116.43**4.6★**▲ 87%**](https://www.amazon.com/dp/B07SWJGWHV) [**Gardencoin Pagoda Low Voltage Landscape Pathway Lights 12V Outdoor LED Path Lights Wired Aluminum Walkway Lighting with 4W 2700K Replaceable G4 Bulb Classic 3-Tier Lantern 6 Pack**Gardencoin**$128.21**4.8★**▲ 80%**](https://www.amazon.com/dp/B0FPKPT5C7) [**Malibu Low Voltage Landscape Lighting 9604 - 20W 145 Lumens Halogen Outdoor Lights 2800K With Stake Connector (8 Pack)**XPRS Nutra**$76.13**4.1★**▲ 55%**](https://www.amazon.com/dp/B0D33XPP8N)
**~~View all trending →~~**
## **What buyers say about hampton bay landscape lighting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**33%
*“Bright lights”*
**Quality-Overall**15%
*“Excellent product”*
**Assembly/Installation**13%
*“Easy to assemble”*
**Value For Money**10%
*“They are affordable”*
**Durability**4%
*“durable”*
**Design-Overall**3%
*“Good quality and design”*
**Advertised Vs Actual Product**2%
*“As described”*
**Material Quality**1%
*“Decent material and look”*
**Strength**1%
*“The housing seems sturdy”*
**Efficiency**1%
*“Flawless operation”*
### **What buyers complain about **
**Durability**16%
*“Break easily”*
**Brightness/Shine/Glow**12%
*“Very dim”*
**Functionality-Overall**8%
*“Not really functional”*
**Quality-Overall**7%
*“cheap quality”*
**Size-Overall**6%
*“thus I was surprised that they are larger than I expected”*
**Bulb Flicker/Dimming/Color**5%
*“Then after about 1 week the first one I installed started to flicker”*
**Value For Money**3%
*“pricing is high”*
**Charging**3%
*“charging performance plummets”*
**Assembly/Installation**2%
*“No Assembly,”*
**Defective Material/Parts**2%
*“2 are defective”*
### **Top return reasons **
**Size-Overall**29%
**Advertised Vs Actual Product**12%
**Brightness/Shine/Glow**11%
**Bulb Flicker/Dimming/Color**8%
**Functionality-Overall**6%
**Color**5%
**Value For Money**4%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Socket/Port/Plug**2%
## **Common questions**
- **Is hampton bay landscape lighting profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hampton bay landscape lighting niche?**
- 19 brands and 37 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in hampton bay landscape lighting?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.1%.
- **When does demand for hampton bay landscape lighting peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the hampton bay landscape lighting niche?**
- Listings span $16.42–$154.55; the average listing price is $79.26 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.
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