---
title: "Trend — halloween lawn lights - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/halloween-lawn-lights/trend"
last_updated: "2026-08-09T10:54:51.756Z"
locale: en
meta:
  description: "Niche score 65/100 · $61K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $61K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — halloween lawn lights - Flapen"
---

# **halloween lawn lights**

**Worth a look**

Shows demand growing +741.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 100Conversion 19Competition 84Returns 50Price range 84Avg price 90Brand share 92Review moat 53Quality gap 72

**Growth**

**Incredible****+741.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.19**

avg listing price — sweet spot $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Great****$8.99–$51.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,360.06**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****3.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$61K**

$61K/yr · 191K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend