---
title: "Trend — halloween candles - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/halloween-candles/trend"
last_updated: "2026-08-09T10:16:50.145Z"
locale: en
meta:
  description: "Niche score 66/100 · $207K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $207K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — halloween candles - Flapen"
---

# **halloween candles**

**Worth a look**

Shows demand growing +303.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 100Conversion 18Competition 93Returns 45Price range 85Avg price 84Brand share 96Review moat 40Quality gap 52

**Growth**

**Incredible****+303.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Price range**

**Great****$7.41–$67.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$18.68**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$207K**

$207K/yr · 779K searches

**Review moat**

**Okay****2,542.17**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend