---
title: "Gun Safe — $18.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/gun-safe"
last_updated: "2026-08-06T02:59:24.174Z"
locale: en
meta:
description: "Niche score 55/100 · $18.1M/yr market · 9.6M searches/yr. Soft demand (-22.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $18.1M/yr market · 9.6M searches/yr. Soft demand (-22.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gun Safe — $18.1M/yr Amazon US Niche (2026) - Flapen"
---
# **gun safe**
**Worth a look**
Shows a $18.1M/yr market, but soft demand (-22.1% this quarter) keeps it on the watch list.
Market size 100Growth 14Conversion 17Competition 77Returns 59Price range 24Avg price 62Brand share 56Review moat 53Quality gap 65
**Market size**
**Incredible****$18.1M**
$18.1M/yr · 9.6M searches
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$138.77**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,391.77**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$20.13–$354.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, gun safe is a $18.1M/yr Amazon United States market (9.6M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gun safe market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$13.9M–$17.3M**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**71%**
Top 20: 94%
**Top-5 click share**
**38%**
Top 20: 72%
**Open market**
**25%**
- KAER30% - BILLCONCH23% - INTERGREAT8% - AIRMuch6% - Marcree5% - Karini4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.
500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/gun-safe/trend)
## **Top gun safe search terms**
- **gun safe**4.7M/yr-22.9%0.8% conv. - **gun safe for handgun**778K/yr-14.5%1.9% conv. - **gun safe for rifles and pistols**674K/yr-26.1%0.6% conv. - **gun cabinet**572K/yr-20.4%0.3% conv. - **rifle safe**361K/yr-24.0%0.5% conv. - **pistol safe**396K/yr-27.3%1.4% conv. - **gun safe for rifles**277K/yr-29.5%0.5% conv. - **handgun safe**286K/yr-27.3%1.9% conv. - **gun safes**252K/yr-24.1%0.6% conv. - **biometric gun safe for handgun**234K/yr-27.2%2.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/gun-safe/search-terms)
## **Top gun safe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$722K8%$1.4M12%$2.2M16%$2.9M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BILLCONCH Gun Safes Biometric Gun Safe Portable Pistol Safes Electronic Lock Box Key Access with LED Light Silent Mode Bedside Gun Safe for Pistols Gun Lock Box for Nightstand**BILLCONCH**$69.31**4.7★6,040 rev](https://www.amazon.com/dp/B0B6HYSFBF) [2**KAER Biometric Gun Safe Rifle Gun Safes for Rifles and Pistols Holds 14-15 Firearms with Adjustable Racks & Pistol Storage Fingerprint Keypad Lock Gun Cabinet for Home & Hunting for Enthusiasts**KAER**$183.97**4.4★350 rev](https://www.amazon.com/dp/B0FZBWC594) [3**AIRMuch Biometric Gun Safe for Handgun Drop Slot Compatible for 2-3 Pistols**AIRMuch**$65.69**4.7★314 rev](https://www.amazon.com/dp/B0G48P71TH) [4**KAER 2-3 Gun Safe Rifle Safe Gun Safe for Rifles and Pistols Gun Cabinet for Shotguns Long Gun Cabinet for Shotguns with Removable Storage Shelf LED Light Quick Access Rifle Safes Adjustable Shelves**KAER**$153.60**4.1★563 rev](https://www.amazon.com/dp/B0B82NW1GF) [5**Billconch Smart Gun Safe for Multiple Pistols - Automatic Lock Safe Box**BILLCONCH**$128.82**4.6★1,302 rev](https://www.amazon.com/dp/B0C432M8LC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KAER Biometric Gun Safes for Rifles and Pistols Can Storage 15-16 Firearms with Adjustable Pistol Cabinets &Stocks Gun Safe with Fingerprint Lock Silent Alarm Mode**KAER**$176.27**28 rev2mo ago](https://www.amazon.com/dp/B0GZNJKWKW) [**INTERGREAT Gun safes Large Gun Safe Gun Safes for Home Rifle and Pistols Long Gun Safe for Rifle Shotgun for Home Quick Access Adjustable Gun Racks Easy Assemble (8-12 Guns)**INTERGREAT**$182.98**24 rev4mo ago](https://www.amazon.com/dp/B0GV2WTW25) [**KAER Large Biometric Gun Safe for Rifles and Pistols Storage 20-25 Firearms (with/Without Scopes) Gun Cabinet with Adjustable Storage/Pistol Pouches Rifle Safe for Home Defense Hunting Shooting AR-15**KAER**$354.43**46 rev4mo ago](https://www.amazon.com/dp/B0GTTG34P4) [**INTERGREAT 20 Rifle Gun Safe Keypad Gun Safe for 10-16 Rifles and 4 Pistol Storage Pockets 21 W Gun Safes & Cabinets with 3 Removable Gun Racks for Home Black**INTERGREAT**$114.15**68 rev4mo ago](https://www.amazon.com/dp/B0GTK5M15G) [**2-3 Gun Safe for Rifles with No Assembly Needed 52H Long Rifle Safes for Home Quick Access Gun Safes Rifle Gun Safe with Removable Shelf Gun Cabinet with Anti-Theft Alarm**Marcree**$127.60**37 rev5mo ago](https://www.amazon.com/dp/B0GPQF65LG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KAER Biometric Gun Safes for Rifles and Pistols Can Storage 15-16 Firearms with Adjustable Pistol Cabinets &Stocks Gun Safe with Fingerprint Lock Silent Alarm Mode**KAER**$176.27**4.7★**▲ 297%**](https://www.amazon.com/dp/B0GZNJKWKW) [**INTERGREAT 20 Rifle Gun Safe Keypad Gun Safe for 10-16 Rifles and 4 Pistol Storage Pockets 21 W Gun Safes & Cabinets with 3 Removable Gun Racks for Home Black**INTERGREAT**$114.15**4.2★**▲ 273%**](https://www.amazon.com/dp/B0GTK5M15G) [**INTERGREAT Gun safes Large Gun Safe Gun Safes for Home Rifle and Pistols Long Gun Safe for Rifle Shotgun for Home Quick Access Adjustable Gun Racks Easy Assemble (8-12 Guns)**INTERGREAT**$182.98**2.8★**▲ 245%**](https://www.amazon.com/dp/B0GV2WTW25) [**2-3 Gun Safe for Rifles with No Assembly Needed 52H Long Rifle Safes for Home Quick Access Gun Safes Rifle Gun Safe with Removable Shelf Gun Cabinet with Anti-Theft Alarm**Marcree**$127.60**4.2★**▲ 212%**](https://www.amazon.com/dp/B0GPQF65LG) [**AIRMuch Biometric Gun Safe for Handgun Drop Slot Compatible for 2-3 Pistols**AIRMuch**$65.69**4.7★**▲ 165%**](https://www.amazon.com/dp/B0G48P71TH)
**~~View all trending →~~**
## **What buyers say about gun safe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Security**14%
*“Solid and secure”*
**Quality-Overall**13%
*“Amazing quality”*
**Value For Money**10%
*“Fair price”*
**Assembly/Installation**9%
*“Assembly was easy”*
**Ease Of Use**6%
*“Easy to Access”*
**Size-Overall**6%
*“Good fit”*
**Locking Mechanism**5%
*“Seems like its got a decent locking mechanism”*
**Advertised Vs Actual Product**5%
*“AS ADVERTISED”*
**Strength**5%
*“the material is very sturdy”*
**Storage Capacity**3%
*“storage is great”*
### **What buyers complain about **
**Quality-Overall**10%
*“Quality control issues”*
**Size-Overall**9%
*“bigger”*
**Assembly/Installation**7%
*“Terrible assembly”*
**Functionality-Overall**6%
*“Does not work as advertised”*
**Instructions/User Manual/Troubleshooting**6%
*“The instructions are honestly terrible”*
**Locking Mechanism**5%
*“Lock didnt function properly”*
**Durability**4%
*“Not durable”*
**Value For Money**4%
*“Not for this price”*
**Battery Life**3%
*“the rechargeable battery is garbage”*
**Thickness**2%
*“Very thin material”*
### **Top return reasons **
**Size-Overall**44%
**Functionality-Overall**11%
**Advertised Vs Actual Product**6%
**Locking Mechanism**6%
**Defective Material/Parts**4%
**Value For Money**3%
**Quality-Overall**3%
**Mechanism Issues**2%
**Assembly/Installation**2%
**Charging**2%
## **Common questions**
- **Is gun safe profitable to sell on Amazon United States?**
- The niche generates $18.1M/yr across 52 tracked products. 18 of 19 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the gun safe niche?**
- 28 brands and 56 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in gun safe?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 2.6%.
- **When does demand for gun safe peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the gun safe niche?**
- Listings span $20.13–$354.43; the average listing price is $138.77 (sweet spot $15–$100). The average incumbent carries 1,392 reviews — the moat a new listing must climb.
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