---
title: "Grout Colorant — $153K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/grout-colorant"
last_updated: "2026-08-09T10:41:13.684Z"
locale: en
meta:
description: "Niche score 47/100 · $153K/yr market · 87K searches/yr · $17.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $153K/yr market · 87K searches/yr · $17.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Grout Colorant — $153K/yr Amazon US Niche (2026) - Flapen"
---
# **grout colorant**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 29Conversion 88Competition 44Returns 51Price range 70Avg price 80Brand share 5Review moat 24Quality gap 83
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$17.07**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.74–$29.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$153K**
$153K/yr · 87K searches
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,976.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grout colorant is a $153K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grout colorant market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$137K–$171K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**1%**
- Rainbow Chalk Markers Limited80% - Mapei10% - TEC5% - OOTDART1% - YaoQiYou1% - Floor-Fix Pro1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/grout-colorant/trend)
## **Top grout colorant search terms**
- **grout colorant**19K/yr+10.3%1.0% conv. - **black grout pen**13K/yr-2.9%15.3% conv. - **grout pen grey**12K/yr+1.6%11.5% conv. - **grout dye**8K/yr+0.1%1.3% conv. - **grey grout pen**7K/yr+3.3%11.8% conv. - **grout pen black**9K/yr-1.1%13.3% conv. - **gray grout pen**5K/yr+7.2%13.7% conv. - **grout pen light grey**4K/yr+46.5%17.0% conv. - **light grey grout pen**3K/yr+16.6%17.1% conv. - **black grout pen for tile**5K/yr-33.8%12.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/grout-colorant/search-terms)
## **Top grout colorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grout Pen Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Grey Narrow 5mm Tip (7mL)**Rainbow Chalk Markers Limited**$8.79**4.2★6,323 rev](https://www.amazon.com/dp/B006MCSFTS) [2**Grout Pen Black Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Black Narrow 5mm Tip (7mL)**Rainbow Chalk Markers Limited**$8.90**4.2★6,514 rev](https://www.amazon.com/dp/B006MCRIA0) [3**Grout Pen Black Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Narrow 5mm 2 Pack with Extra Tips (7mL) - Black**Rainbow Chalk Markers Limited**$17.84**4.3★13,572 rev](https://www.amazon.com/dp/B09GG8J3JY) [4**Grout Pen Light Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Light Grey Narrow 5mm Tip (7mL)**Rainbow Chalk Markers Limited**$8.84**4.2★4,519 rev](https://www.amazon.com/dp/B06XRW89GK) [5**Grout Pen Light Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Light Grey Wide 15mm Tip (20mL)**Rainbow Chalk Markers Limited**$11.66**4.2★1,363 rev](https://www.amazon.com/dp/B071LTCQJJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gray Grout Pen Tile Grout Paint Marker from Floor-Fix Pro | Waterproof Grout Colorant & Sealer Pen | Bathroom & Kitchen Tile Grout Whitener | Narrow 5mm Precision Tip | 2 Pack**Floor-Fix Pro**$13.72**75 rev9mo ago](https://www.amazon.com/dp/B0FYFRJM13) [**Grout Pen Black Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Black Narrow 5mm Tip (7mL) - 3 Pack**Rainbow Chalk Markers Limited**$23.07**5,415 rev1y ago](https://www.amazon.com/dp/B08SCT1SGB) [**Grout Pen Light Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Light Grey Narrow 5mm Tip (7mL) - 3 Pack**Rainbow Chalk Markers Limited**$22.92**5,415 rev1y ago](https://www.amazon.com/dp/B08SBT7TL8) [**Grout Pen Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Grey Narrow 5mm Tip (7mL) - 3 Pack**Rainbow Chalk Markers Limited**$22.92**5,415 rev1y ago](https://www.amazon.com/dp/B08SBGTFQQ) [**OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black**OOTDART**$29.64**16 rev1y ago](https://www.amazon.com/dp/B0FGNNTZB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TEC Grout Colorant - Refresh and Seal or Change Grout Joint Color | A Faster and Easier Alternative to Regrouting Tile | 8 oz. Application Covers up to 350 sq. ft. - 988 Pearl**TEC**$25.08**3.8★**▲ 221%**](https://www.amazon.com/dp/B094539TQR) [**Gray Grout Pen Tile Grout Paint Marker from Floor-Fix Pro | Waterproof Grout Colorant & Sealer Pen | Bathroom & Kitchen Tile Grout Whitener | Narrow 5mm Precision Tip | 2 Pack**Floor-Fix Pro**$13.72**3.6★**▲ 174%**](https://www.amazon.com/dp/B0FYFRJM13) [**MAPEI UltraCare Grout Refresh Universal Grout Colorant & Sealer 8 oz Bottle Easy Grout Restoration & Protection 5047 Charcoal**Mapei**$22.73**4.4★**▲ 167%**](https://www.amazon.com/dp/B074VGLTZW) [**OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black**OOTDART**$29.64**4.6★**▲ 153%**](https://www.amazon.com/dp/B0FGNNTZB2) [**Grout Pen Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Grey Narrow 5mm Tip (7mL) - 3 Pack**Rainbow Chalk Markers Limited**$22.92**4.4★**▲ 123%**](https://www.amazon.com/dp/B08SBGTFQQ)
**~~View all trending →~~**
## **What buyers say about grout colorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**28%
*“Easy to apply”*
**Quality-Overall**14%
*“EXCELLENT PRODUCT”*
**Efficiency**8%
*“it does the job”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Color**7%
*“Color is good”*
**Ease Of Cleaning**6%
*“giving a clean, consistent look”*
**Value For Money**5%
*“Worth the price”*
**Durability**3%
*“It looks durable”*
**Product Condition**2%
*“Looks brand new”*
**Functionality-Overall**2%
*“It is quickdrying”*
### **What buyers complain about **
**Color**20%
*“Its not Gray”*
**Functionality-Overall**11%
*“they barely worked”*
**Durability**10%
*“Runs out quickly”*
**Ease Of Cleaning**8%
*“Very messy”*
**Paint Quality**7%
*“Now the paint is thin and runny”*
**Value For Money**6%
*“Not a good value”*
**Quality-Overall**4%
*“Not the best purchase”*
**Ease Of Use**4%
*“Not easy to use”*
**Advertised Vs Actual Product**2%
*“Misleading product”*
**Water Resistance**2%
*“Not for use in wet areas”*
### **Top return reasons **
**Color**62%
**Functionality-Overall**10%
**Advertised Vs Actual Product**5%
**Size-Overall**5%
**Paint Quality**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Leak-Proof**1%
**Durability**1%
**Quality-Overall**1%
## **Common questions**
- **Is grout colorant profitable to sell on Amazon United States?**
- The niche generates $153K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the grout colorant niche?**
- 7 brands and 36 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in grout colorant?**
- Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 3.0%.
- **When does demand for grout colorant peak?**
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the grout colorant niche?**
- Listings span $8.74–$29.64; the average listing price is $17.07 (sweet spot $15–$100). The average incumbent carries 5,976 reviews — the moat a new listing must climb.
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