---
title: "Ground Wire — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/ground-wire"
last_updated: "2026-08-07T20:44:49.348Z"
locale: en
meta:
description: "Niche score 55/100 · $92K/yr market · 128K searches/yr · $16.87 avg price. A small market ($92K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $92K/yr market · 128K searches/yr · $16.87 avg price. A small market ($92K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ground Wire — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **ground wire**
**Worth a look**
Shows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($92K/yr) keeps it on the watch list.
Market size 23Growth 24Conversion 52Competition 83Returns 73Price range 83Avg price 80Brand share 90Review moat 80Quality gap 24
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$5.74–$66.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****407.57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.87**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$92K**
$92K/yr · 128K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, ground wire is a $92K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ground wire market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$84K–$101K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**46%**
Top 20: 86%
**Top-5 click share**
**32%**
Top 20: 70%
**Open market**
**48%**
- Southwire12% - THE CIMPLE CO10% - XRDS -RF9% - ARCTIC EAGLE8% - LCYLFH7% - Airmont Products7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
3K2K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/ground-wire/trend)
## **Top ground wire search terms**
- **ground wire**53K/yr-8.5%3.5% conv. - **grounding wire**27K/yr+0.4%4.0% conv. - **ground cable**20K/yr-3.7%2.6% conv. - **grounding cable**11K/yr-3.7%2.5% conv. - **copper grounding wire**6K/yr+34.6%3.3% conv. - **copper ground wire**6K/yr+7.9%4.2% conv. - **ground wire kit**4K/yr+21.3%2.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/ground-wire/search-terms)
## **Top ground wire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![ARCTIC EAGLE Anti Static Wrist Strap 11 Anti Static Wristband Grounding Bracelet with Alligator Clip and Extendable Long Cable Fits Wrist Circumference 6 to 8.5. [Regular Size]](https://m.media-amazon.com/images/I/31Vfye1fgCL.jpg)**ARCTIC EAGLE Anti Static Wrist Strap 11 Anti Static Wristband Grounding Bracelet with Alligator Clip and Extendable Long Cable Fits Wrist Circumference 6 to 8.5. \[Regular Size\]**ARCTIC EAGLE**$5.78**4.6★4,531 rev](https://www.amazon.com/dp/B08CXQN86W) [2**LCYLFH Phonograph Turntable Ground Wire for Magnetic Cartridge Turntables 5-ft Technic (1 Pack)**LCYLFH**$6.05**4.6★164 rev](https://www.amazon.com/dp/B09Z1R43R3) [3**Soft ANNEALED Ground Wire Solid 10 AWG 25 FEET Copper Cables Electronic Wire Cable Electrics DIY**MOKIKUBA**$19.58**4.6★169 rev](https://www.amazon.com/dp/B0B2DS7FSQ) [4**THE CIMPLE CO 10 AWG Insulated Solid Copper THHN/THWN Wire 10 FT - 10 Gauge Ground Wire for Electrical Grounding in Residential Commercial Industrial Buildings - 10 Feet (3 Meters) Green**THE CIMPLE CO**$13.81**4.8★1,427 rev](https://www.amazon.com/dp/B07JBCP2P4) [5**(Pack of 10) 12 AWG Solid Copper Ground Wire with Green Ground Screws 6.5 Edge-Stripped Grounding Wire 5/8 Strip 10-32 x 3/8 Captive Green Screws for Electrical Boxes**Airmont Products**$9.13**4.7★221 rev](https://www.amazon.com/dp/B0C8P9XGVK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 AWG Solid Ground Wire Copper Clad Grounding Cable Aluminum Electronic Wire Cable (4AWG 25Feet Coil)**HIBUMFX**$34.54**10 rev7mo ago](https://www.amazon.com/dp/B0GCCMRKMF) [**10 AWG THHN Stranded Bare Copper Wire 15FT Green Grounding Wire 600V Rated Building Cable Ideal for Panel Wiring Grounding Lighting Circuits Control Systems**XRDS -RF**$16.67**3 rev10mo ago](https://www.amazon.com/dp/B0FQTTJNKY) [**14 AWG THHN Stranded Bare Copper Wire 25FT Green Grounding Wire Electrical Wire 600V Rated Building Wire Ideal for Panel Wiring Grounding Lighting Circuits Control Systems**XRDS -RF**$13.98**28 rev1y ago](https://www.amazon.com/dp/B0F9W9P7LY) [**10 AWG THHN Stranded Bare Copper Wire 25FT Green Grounding Wire Electrical Wire 600V Rated Building Wire Ideal for Panel Wiring Grounding Lighting Circuits Control Systems**XRDS -RF**$23.81**30 rev1y ago](https://www.amazon.com/dp/B0F9W9NQSQ) [**1pcs Grounding Mat Cord Black Replacement Grounding Cable Accessories for Groundings Sheets 15 Feet Fits All Popular Brands**InnoHHustle**$6.11**59 rev1y ago](https://www.amazon.com/dp/B0DV3M5ML7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 AWG THHN Stranded Bare Copper Wire 15FT Green Grounding Wire 600V Rated Building Cable Ideal for Panel Wiring Grounding Lighting Circuits Control Systems**XRDS -RF**$16.67**4.6★**▲ 228%**](https://www.amazon.com/dp/B0FQTTJNKY) [![ARCTIC EAGLE Anti Static Wrist Strap 11 Anti Static Wristband Grounding Bracelet with Alligator Clip and Extendable Long Cable Fits Wrist Circumference 6 to 8.5. [Regular Size]](https://m.media-amazon.com/images/I/31Vfye1fgCL.jpg)**ARCTIC EAGLE Anti Static Wrist Strap 11 Anti Static Wristband Grounding Bracelet with Alligator Clip and Extendable Long Cable Fits Wrist Circumference 6 to 8.5. \[Regular Size\]**ARCTIC EAGLE**$5.78**4.6★**▲ 192%**](https://www.amazon.com/dp/B08CXQN86W) [**4 AWG Solid Ground Wire Copper Clad Grounding Cable Aluminum Electronic Wire Cable (4AWG 25Feet Coil)**HIBUMFX**$34.54**4.9★**▲ 162%**](https://www.amazon.com/dp/B0GCCMRKMF) [**Southwire 6-Gauge Bare Copper Wire Solid SoftDrawn Uninsulated Copper Conductor for Grounding & Electrical Applications 50ft**Southwire**$52.17**4.8★**▲ 94%**](https://www.amazon.com/dp/B0B8KZXMMX) [**1pcs Grounding Mat Cord Black Replacement Grounding Cable Accessories for Groundings Sheets 15 Feet Fits All Popular Brands**InnoHHustle**$6.11**4.5★**▲ 92%**](https://www.amazon.com/dp/B0DV3M5ML7)
**~~View all trending →~~**
## **What buyers say about ground wire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent quality”*
**Advertised Vs Actual Product**22%
*“Just as advertised”*
**Value For Money**12%
*“Good Value”*
**Efficiency**7%
*“have made an antenna that worked well”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**4%
*“Exact fit”*
**Strength**4%
*“Seems sturdy and convenient to use”*
**Functionality-Overall**2%
*“They helped me fix some grounding issues on my car though”*
**Assembly/Installation**2%
*“Easy to install”*
**Design-Overall**2%
*“Built well”*
### **What buyers complain about **
**Quality-Overall**17%
*“Very poor quality”*
**Size-Overall**15%
*“Wrong size”*
**Thickness**8%
*“The ring tab seems a little thin as well”*
**Advertised Vs Actual Product**8%
*“misleading”*
**Functionality-Overall**7%
*“Not for grounding if youre into things like code”*
**Strength**4%
*“Breaks freely”*
**Ease Of Use**3%
*“Fiddly to use”*
**Flexibility**3%
*“So thick impossible to bend and twist”*
**Value For Money**3%
*“It could be a bit less expensive”*
**Assembly/Installation**2%
*“I wouldnt buy this item its theoretically not proper wiring”*
### **Top return reasons **
**Size-Overall**30%
**Advertised Vs Actual Product**11%
**Compatibility-Overall**6%
**Thin**6%
**Length**5%
**Functionality-Overall**5%
**Value For Money**5%
**Quality-Overall**4%
**Strap/String Quality**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is ground wire profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 68 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the ground wire niche?**
- 47 brands and 65 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in ground wire?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.1%.
- **When does demand for ground wire peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the ground wire niche?**
- Listings span $5.74–$66.22; the average listing price is $16.87 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.
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