---
title: "Gosund Smart Plug — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/gosund-smart-plug"
last_updated: "2026-08-09T05:48:24.019Z"
locale: en
meta:
description: "Niche score 48/100 · $2.4M/yr market · 1.1M searches/yr · $21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $2.4M/yr market · 1.1M searches/yr · $21.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gosund Smart Plug — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **gosund smart plug**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 21Conversion 88Competition 28Returns 37Price range 80Avg price 92Brand share 0Review moat 11Quality gap 45
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 1.1M searches
**Avg price**
**Great****$21.83**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.11–$40.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****29,877.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gosund smart plug is a $2.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gosund smart plug market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$3.3M–$4.4M**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Kasa Smart79% - GHome Smart16% - Tapo3% - Govee2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
80K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/gosund-smart-plug/trend)
## **Top gosund smart plug search terms**
- **kasa smart plug**602K/yr-7.5%12.7% conv. - **ghome smart plug**67K/yr+7.0%9.2% conv. - **tp link smart plug**64K/yr-22.1%5.0% conv. - **ghome**39K/yr+8.9%1.2% conv. - **gosund smart plug**54K/yr-5.3%6.3% conv. - **smart plug google home**32K/yr+4.0%5.3% conv. - **google smart plugs**32K/yr-11.1%5.9% conv. - **kasa plug**34K/yr-14.1%11.6% conv. - **tp link kasa smart plug**16K/yr-3.4%8.5% conv. - **google home smart plug**20K/yr-20.7%6.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/gosund-smart-plug/search-terms)
## **Top gosund smart plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$240K20%$480K30%$720K40%$960K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kasa Smart Plug Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 4-Pack(EP10P4) White**Kasa Smart**$25.37**4.5★40,396 rev](https://www.amazon.com/dp/B091FXLMS8) [2**Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White**Kasa Smart**$14.41**4.5★40,396 rev](https://www.amazon.com/dp/B091FXQQMQ) [3**GHome Smart Plug Mini WiFi Smart Outlet Plug Works with Alexa and Google Home Timer Outlet with APP Control 2.4GHz Network Only No Hub Required ETL FCC Listed (4 Pack) White**GHome Smart**$24.45**4.5★4,298 rev](https://www.amazon.com/dp/B09JZKK3KS) [4**Kasa Smart Plug HS103P2 Smart Home Wi-Fi Outlet Works with Alexa Echo Google Home No Hub Required 15 Amp UL Certified (Pack of 2) White**Kasa Smart**$14.83**4.6★150,511 rev](https://www.amazon.com/dp/B07B8W2KHZ) [5**Kasa Smart Plug HS103P4 Wi-Fi Outlet Works with Alexa Echo Google Home & IFTTT No Hub Required Remote Control 15 Amp UL Certified 4-Pack White**Kasa Smart**$25.05**4.6★150,511 rev](https://www.amazon.com/dp/B07RCNB2L3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed**GHome Smart**$25.47**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZWGXGP) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$9.72**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZXYPRL) [**GHome Smart 5G 15A WiFi Smart Plug Compatible with Alexa and Google Home Outlet Timer Smart Home WiFi Outlet Timer with Remote Control 5GHz and 2.4GHz Wi-Fi Sockets ETL FCC Listed White 4 Pack**GHome Smart**$40.17**1,021 rev2y ago](https://www.amazon.com/dp/B0D7MNTV1P) [**Kasa Smart Plug Matter Compatible Energy Monitoring Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White KP125M(2-Pack)**Kasa Smart**$23.38**2,201 rev3y ago](https://www.amazon.com/dp/B0BYGRLRS1) [**TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)**Tapo**$20.62**2,757 rev3y ago](https://www.amazon.com/dp/B0BXMNJDW3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$9.72**4.4★**▲ 84%**](https://www.amazon.com/dp/B0D7ZXYPRL) [**Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet Timer Max Load 15A/1875W IP64 Weather Resistance Compatible with Alexa Google Home & SmartThings No Hub Required ETL Certified(KP401)**Kasa Smart**$14.20**4.5★**▲ 71%**](https://www.amazon.com/dp/B099KLNM24) [**TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)**Tapo**$20.62**4.5★**▲ 30%**](https://www.amazon.com/dp/B0BXMNJDW3) [**Kasa Smart Plug Matter Compatible Energy Monitoring Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White KP125M(2-Pack)**Kasa Smart**$23.38**4.3★**▲ 28%**](https://www.amazon.com/dp/B0BYGRLRS1) [**Kasa Smart Plug KP200 In-Wall Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required Remote Control ETL Certified White 1 Pack**Kasa Smart**$19.24**4.6★**▲ 23%**](https://www.amazon.com/dp/B07N3CK3MM)
**~~View all trending →~~**
## **What buyers say about gosund smart plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**22%
*“EASY TO INSTALL”*
**Ease Of Use**12%
*“Easy Peezy”*
**Socket/Port/Plug**11%
*“Best Smart Plugs”*
**Quality-Overall**9%
*“The build quality on them is excellent”*
**Connectivity-Overall**8%
*“Easy connection”*
**Value For Money**6%
*“They are affordable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**3%
*“does the job well”*
**Compatibility-Overall**3%
*“Compatible”*
**Alarm/Timer Accuracy**2%
*“the timer function works perfectly”*
### **What buyers complain about **
**Connectivity-Overall**26%
*“Doesn't connect”*
**Durability**12%
*“did not last”*
**Functionality-Overall**10%
*“Does not work well”*
**Assembly/Installation**6%
*“Not easy to set up”*
**Socket/Port/Plug**5%
*“Plugs just stop working”*
**Quality-Overall**5%
*“Complete garbage”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions confusing”*
**Value For Money**3%
*“I feel like it should be a little cheaper”*
**Ease Of Use**3%
*“Not able to use as intended”*
**Compatibility-Overall**2%
*“Compatibility issues”*
### **Top return reasons **
**Connectivity-Overall**35%
**Compatibility-Overall**15%
**Functionality-Overall**12%
**Socket/Port/Plug**9%
**Size-Overall**6%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Assembly/Installation**3%
**Defective Material/Parts**3%
**Ease Of Use**1%
## **Common questions**
- **Is gosund smart plug profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 17 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the gosund smart plug niche?**
- 4 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gosund smart plug?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 4.0%.
- **When does demand for gosund smart plug peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the gosund smart plug niche?**
- Listings span $9.11–$40.17; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 29,878 reviews — the moat a new listing must climb.
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