---
title: "Search terms — gopher wire - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/gopher-wire/search-terms"
last_updated: "2026-08-09T06:33:53.087Z"
locale: en
meta:
  description: "Niche score 57/100 · $148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $148K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gopher wire - Flapen"
---

# **gopher wire**

**Worth a look**

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 52Conversion 75Competition 50Returns 86Price range 52Avg price 85Brand share 70Review moat 71Quality gap 30

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$72.55**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****675.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+23.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$6.97–$169.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$148K**

$148K/yr · 29K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms