---
title: "Gold Deadbolt Lock — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/gold-deadbolt-lock"
last_updated: "2026-08-09T05:48:16.769Z"
locale: en
meta:
description: "Niche score 40/100 · $74K/yr market · 34K searches/yr · $24.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $74K/yr market · 34K searches/yr · $24.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gold Deadbolt Lock — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **gold deadbolt lock**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 20Conversion 83Competition 22Returns 45Price range 95Avg price 95Brand share 0Review moat 86Quality gap 40
**Avg price**
**Incredible****$24.29**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.91–$41.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****281.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$74K**
$74K/yr · 34K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gold deadbolt lock is a $74K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gold deadbolt lock market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Kwikset89% - LOQRON6% - SCHLAGE2% - SORWDUERM2% - Gaurqiah1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 16 weeks — -10.4% search growth over the last 90 days.
600400Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/gold-deadbolt-lock/trend)
## **Top gold deadbolt lock search terms**
- **brass deadbolt**5K/yr+0.7%4.2% conv. - **kwikset single cylinder deadbolt**5K/yr-24.1%7.3% conv. - **gold deadbolt lock**6K/yr+6.1%4.6% conv. - **kwikset 660 deadbolt**4K/yr-15.6%9.8% conv. - **kwikset black deadbolt**4K/yr+4.1%10.7% conv. - **kwikset 660**3K/yr-8.9%7.5% conv. - **brass deadbolt lock**4K/yr-14.3%5.6% conv. - **kwikset deadbolt black**3K/yr-30.1%14.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/gold-deadbolt-lock/search-terms)
## **Top gold deadbolt lock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**4.5★237 rev](https://www.amazon.com/dp/B0FSTD7GGW) [2**Kwikset 660 Deadbolt Lock Polished Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.44**4.5★237 rev](https://www.amazon.com/dp/B0FST486JC) [3**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**4.5★237 rev](https://www.amazon.com/dp/B0FVBBDZH3) [4**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**4.7★62 rev](https://www.amazon.com/dp/B0FTGRFQ8N) [5**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt**Kwikset**$20.68**4.6★23 rev](https://www.amazon.com/dp/B0FTGS6RLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SORWDUERM 1 Pack Antique Brass Keyed Single Bronze Cylinder Deadbolt Lock Keys Handleset Front Entry Interior Exterior Door Deadbolts**SORWDUERM**$28.28**30 rev8mo ago](https://www.amazon.com/dp/B0G1FXZGPN) [**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**237 rev9mo ago](https://www.amazon.com/dp/B0FVBBDZH3) [**Kwikset 660 Deadbolt Lock Antique Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt**Kwikset**$17.72**5 rev9mo ago](https://www.amazon.com/dp/B0FVB92HP3) [**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**62 rev9mo ago](https://www.amazon.com/dp/B0FTGRFQ8N) [**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt**Kwikset**$20.68**23 rev9mo ago](https://www.amazon.com/dp/B0FTGS6RLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**4.5★**▲ 88%**](https://www.amazon.com/dp/B0FSTD7GGW) [**Kwikset 660 Deadbolt Lock Antique Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt**Kwikset**$17.72**4.6★**▲ 38%**](https://www.amazon.com/dp/B0FVB92HP3) [**SORWDUERM 1 Pack Antique Brass Keyed Single Bronze Cylinder Deadbolt Lock Keys Handleset Front Entry Interior Exterior Door Deadbolts**SORWDUERM**$28.28**4.4★**▲ 38%**](https://www.amazon.com/dp/B0G1FXZGPN) [**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**4.5★**▲ 33%**](https://www.amazon.com/dp/B0FVBBDZH3) [**LOQRON Round Design Single Cylinder Deadbolt with Keys Exterior Keyed Dead Bolt Lock for Front Entrance Door Security Polished Brass**LOQRON**$15.25**4.5★**▲ 15%**](https://www.amazon.com/dp/B0CS3CGYS2)
**~~View all trending →~~**
## **What buyers say about gold deadbolt lock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**21%
*“Easy install”*
**Locking Mechanism**17%
*“The lock works very”*
**Quality-Overall**15%
*“Good Quality, easy install for replacement in my case”*
**Value For Money**14%
*“Good Value”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Size-Overall**3%
*“Fits perfectly”*
**Security**3%
*“Extra Security, Great Key System”*
**Ease Of Use**3%
*“Super easy”*
**Durability**2%
*“Durable, easy to install, fitters a little bit more difficult as I had an older door”*
**Design-Overall**2%
*“Looks clean and modern”*
### **What buyers complain about **
**Quality-Overall**23%
*“Very poor quality”*
**Locking Mechanism**16%
*“Didn't know if it was locked or not”*
**Instructions/User Manual/Troubleshooting**7%
*“The drawings and instructions are deceptive, or outright wrong in places”*
**Size-Overall**6%
*“Still don't like the fit”*
**Advertised Vs Actual Product**4%
*“Incorrectly titled on Amazon”*
**Value For Money**4%
*“An additional $20”*
**Compatibility-Overall**4%
*“also had to return it because it didnt work with my key”*
**Durability**4%
*“I will use this one until it breaks”*
**Assembly/Installation**3%
*“Had to install upside down as it wouldnt work right side up”*
**Ease Of Use**3%
*“they not easy to use”*
### **Top return reasons **
**Size-Overall**25%
**Locking Mechanism**17%
**Functionality-Overall**9%
**Color**9%
**Compatibility-Overall**7%
**Defective Material/Parts**7%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Mechanism Issues**4%
**Product Condition**3%
## **Common questions**
- **Is gold deadbolt lock profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 17 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the gold deadbolt lock niche?**
- 5 brands and 31 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gold deadbolt lock?**
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Instructions/User Manual/Troubleshooting. The return rate is 3.4%.
- **What does it cost to enter the gold deadbolt lock niche?**
- Listings span $14.91–$41.36; the average listing price is $24.29 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.
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