---
title: "Ghost Lamp — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/ghost-lamp"
last_updated: "2026-08-09T05:47:35.882Z"
locale: en
meta:
description: "Niche score 35/100 · $68K/yr market · 178K searches/yr · $19.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $68K/yr market · 178K searches/yr · $19.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghost Lamp — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **ghost lamp**
**Skip it**
Soft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 13Conversion 25Competition 40Returns 39Price range 86Avg price 85Brand share 22Review moat 65Quality gap 42
**Price range**
**Great****$8.27–$70.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$19.09**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****908.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$68K**
$68K/yr · 178K searches
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ghost lamp is a $68K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 35/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghost lamp market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#662**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**7%**
- Briignite37% - Luminara22% - JandCase21% - L LOHAS LED9% - WANIDEA3% - AnaNicozy2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 9.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/ghost-lamp/trend)
## **Top ghost lamp search terms**
- **candle night light**37K/yr-10.2%1.7% conv. - **candle night light plug in**29K/yr-34.7%1.6% conv. - **flickering night light**19K/yr-21.7%1.2% conv. - **night light candle**7K/yr-17.2%1.7% conv. - **flame night light**7K/yr-22.3%1.5% conv. - **candle nightlight**7K/yr-5.8%1.9% conv. - **flickering candle night light**9K/yr-40.8%1.9% conv. - **candle plug in night light**5K/yr-24.4%2.5% conv. - **flameless candle nightlight**7K/yr-51.1%1.3% conv. - **flickering candle night light plug in**5K/yr-28.8%2.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/ghost-lamp/search-terms)
## **Top ghost lamp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Briignite Flameless Candle Night Light Amber Night Lights Plug into Wall**Briignite**$14.92**4.6★913 rev](https://www.amazon.com/dp/B0D41MHHTW) [2**JandCase Flameless Candle Night Light 2 Pack Night Lights Plug into Wall**JandCase**$12.99**4.5★198 rev](https://www.amazon.com/dp/B0DPZK5HG3) [3**Luminara Flameless Candle Nightlight w/Dusk to Dawn Light Dark Auto Sensor Black Wall Plug Indoor Night LED Light w/Real-Flame Effect Technology Bathroom Bedroom Hallway No Remote Needed**Luminara**$32.07**4.7★2,104 rev](https://www.amazon.com/dp/B0BSMX5ZFS) [4**Briignite Flameless Candle Night Light Amber Night Lights Plug into Wall**Briignite**$17.95**4.4★516 rev](https://www.amazon.com/dp/B0DPQFWNSL) [5**Luminara Flameless Candle Nightlight w/Dusk to Dawn Light Dark Auto Sensor Timeless Taupe Wall Plug Indoor Night LED Light w/Real-Flame Effect Technology Bathroom Bedroom Hallway No Remote Needed**Luminara**$36.34**4.7★2,104 rev](https://www.amazon.com/dp/B0D216G23K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**L LOHAS LED Flameless Candle Night Light Flicker Night Lights Plug into Wall 2 Pack Soft White Candle Nightlight with Light Sensor Dimmable LED Flickering Nightlights for Kids Hallway Bathroom**L LOHAS LED**$14.04**362 rev2mo ago](https://www.amazon.com/dp/B0GKDCPR2Z) [**JandCase Night Lights Plug into Wall 2 Pack Flameless Flickering Electric Fake Candle Night Light with Dusk to Dawn Sensor 3000K Soft White 0-100LM Dimmable Nightlight for Bathroom Bedroom Hallway**JandCase**$17.92**12 rev4mo ago](https://www.amazon.com/dp/B0GJZBQL9Y) [**L LOHAS LED Flameless Candle Night Light Flicker Night Lights Plug in**L LOHAS LED**$16.65**362 rev4mo ago](https://www.amazon.com/dp/B0GKCKF3V6) [**2 Pack Flameless Candles Nightlight With Flickering Flame Battery Operated Candles Included Magnetic Attachment Easy For Placement Realistic Candlelight For Home Bathroom Window Decor (Brown)**FriutShine**$8.27**110 rev9mo ago](https://www.amazon.com/dp/B0FLY2J556) [**AnaNicozy 2-in-1 Plug in Night Light (2 Pack) - Dual Mode: Dusk to Dawn Sensor OR Remote Control with Timer - Dimmable Electric Candle Wall Sconce for Farmhouse Decor Hallway Bedroom (Bronze)**AnaNicozy**$9.32**162 rev10mo ago](https://www.amazon.com/dp/B0FFT4M3W4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L LOHAS LED Flameless Candle Night Light Flicker Night Lights Plug into Wall 2 Pack Soft White Candle Nightlight with Light Sensor Dimmable LED Flickering Nightlights for Kids Hallway Bathroom**L LOHAS LED**$14.04**4.6★**▲ 817%**](https://www.amazon.com/dp/B0GKDCPR2Z) [**JandCase Night Lights Plug into Wall 2 Pack Flameless Flickering Electric Fake Candle Night Light with Dusk to Dawn Sensor 3000K Soft White 0-100LM Dimmable Nightlight for Bathroom Bedroom Hallway**JandCase**$17.92**4.6★**▲ 633%**](https://www.amazon.com/dp/B0GJZBQL9Y) [**L LOHAS LED Flameless Candle Night Light Flicker Night Lights Plug in**L LOHAS LED**$16.65**4.6★**▲ 259%**](https://www.amazon.com/dp/B0GKCKF3V6) [**Briignite Chandelier Night Lights Plug into Wall Amber Night Light Dimmable**Briignite**$22.14**4.4★**▲ 246%**](https://www.amazon.com/dp/B0F53D96WP) [**Briignite Flameless Candle Night Light Amber Night Lights Plug into Wall**Briignite**$14.92**4.6★**▲ 101%**](https://www.amazon.com/dp/B0D41MHHTW)
**~~View all trending →~~**
## **What buyers say about ghost lamp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**47%
*“Nice glow”*
**Quality-Overall**10%
*“Very elegant look good quality”*
**Night Vision**8%
*“NIGHT LIGHT WORKS”*
**Value For Money**4%
*“reasonably priced”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Design-Overall**3%
*“The look is nice”*
**Charging**2%
*“The charge lasts for several nights”*
**Bulb Flicker/Dimming/Color**2%
*“Pro - Cute light - love the dimming knob”*
**Ease Of Use**2%
*“Convenient settings”*
**Gifting Purpose**2%
*“Would make a great gift”*
### **What buyers complain about **
**Value For Money**16%
*“This is super cute a little expensive”*
**Brightness/Shine/Glow**16%
*“The only concern I have is its not very bright”*
**Quality-Overall**10%
*“Too expensive for the lack of quality”*
**Durability**9%
*“Stops working after a few months”*
**Color**9%
*“Bad color cheap”*
**Functionality-Overall**7%
*“Turns off when you turn your light on in the room you have them in”*
**Bulb Flicker/Dimming/Color**3%
*“The only reason for the 3 stars is one of the flames stopped moving after about a month”*
**Design-Overall**2%
*“Design flaw keeps this from being great”*
**Material Quality**2%
*“Returning very cheap plastic”*
**Socket/Port/Plug**2%
*“it blew the sockets power off”*
### **Top return reasons **
**Brightness/Shine/Glow**17%
**Bulb Flicker/Dimming/Color**13%
**Functionality-Overall**11%
**Color**10%
**Size-Overall**9%
**Advertised Vs Actual Product**9%
**Quality-Overall**5%
**Defective Material/Parts**4%
**Value For Money**4%
**Material Quality**3%
## **Common questions**
- **Is ghost lamp profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ghost lamp niche?**
- 10 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in ghost lamp?**
- Top complaints mined from reviews: Value For Money, Brightness/Shine/Glow, Quality-Overall. The return rate is 3.9%.
- **When does demand for ghost lamp peak?**
- Demand peaks in Aug–Sep; the busiest month runs 9.0× the quietest.
- **What does it cost to enter the ghost lamp niche?**
- Listings span $8.27–$70.61; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 908 reviews — the moat a new listing must climb.
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