---
title: "Trend — ghost candles - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/ghost-candles/trend"
last_updated: "2026-08-09T08:05:58.896Z"
locale: en
meta:
  description: "Niche score 54/100 · $42K/yr market · 124K searches/yr · $18.43 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $42K/yr market · 124K searches/yr · $18.43 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ghost candles - Flapen"
---

# **ghost candles**

**Worth a look**

Shows demand growing >1,000% this quarter, but a small market ($42K/yr) keeps it on the watch list.

Market size 10Growth 100Conversion 23Competition 55Returns 47Price range 67Avg price 84Brand share 77Review moat 89Quality gap 25

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****214.81**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.43**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$8.01–$29.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$42K**

$42K/yr · 124K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend