---
title: "Front Door Lock Set — $11.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/front-door-lock-set"
last_updated: "2026-08-09T04:46:41.549Z"
locale: en
meta:
description: "Niche score 49/100 · $11.6M/yr market · 2.2M searches/yr · $169.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $11.6M/yr market · 2.2M searches/yr · $169.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Front Door Lock Set — $11.6M/yr Amazon US Niche (2026) - Flapen"
---
# **front door lock set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 49Conversion 39Competition 52Returns 18Price range 27Avg price 52Brand share 0Review moat 24Quality gap 76
**Market size**
**Incredible****$11.6M**
$11.6M/yr · 2.2M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$169.66**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+19.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$34.01–$278.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,526.22**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, front door lock set is a $11.6M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **front door lock set market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$10.2M–$13.6M**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**0%**
- SCHLAGE89% - Aqara5% - ULTRALOQ3% - PHILIPS3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/front-door-lock-set/trend)
## **Top front door lock set search terms**
- **schlage keyless entry door lock**715K/yr+8.7%2.7% conv. - **schlage encode plus**259K/yr+61.7%3.0% conv. - **schlage encode**178K/yr+25.8%3.7% conv. - **schlage**174K/yr+16.7%0.9% conv. - **schlage deadbolt**132K/yr+17.9%1.6% conv. - **schlage door lock**68K/yr+22.3%0.7% conv. - **ring door lock**81K/yr-9.3%0.3% conv. - **aqara smart lock**69K/yr+9.9%1.9% conv. - **schlage encode smart wifi deadbolt**54K/yr+46.9%3.2% conv. - **schlage lock**53K/yr+23.8%1.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/front-door-lock-set/search-terms)
## **Top front door lock set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.2M20%$2.3M30%$3.5M40%$4.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schlage Encode Smart WiFi Deadbolt Lock with Greenwich Trim Matte Black**SCHLAGE**$215.23**4.3★16,446 rev](https://www.amazon.com/dp/B07HXMLCBT) [2**Schlage Encode Plus Smart Wi-Fi Lock for Front Door Keyless Entry Deadbolt Unlock with Apple Watch Built-in WiFi and App Control Easy Install Alexa & Apple HomeKit Compatible Matte Black**SCHLAGE**$278.86**4.0★2,487 rev](https://www.amazon.com/dp/B09RS6C1SJ) [3**Schlage Electronic Keypad Deadbolt Lock Camelot Trim Satin Nickel**SCHLAGE**$107.32**4.4★13,035 rev](https://www.amazon.com/dp/B000NJJ1MQ) [4**Schlage Encode Plus Smart WiFi Deadbolt Lock Tap to Unlock Satin Nickel**SCHLAGE**$259.89**4.0★2,487 rev](https://www.amazon.com/dp/B09RS1Z1ZN) [5**Schlage Encode Smart WiFi Deadbolt Lock with Camelot Trim Satin Nickel**SCHLAGE**$225.38**4.3★16,446 rev](https://www.amazon.com/dp/B07HXFKMYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aqara UWB Smart Lock U400 Matter Over Thread Apple Home Key Fingerprint Keyless Entry Deadbolt Touchscreen Keypad Rechargeable Battery Supports HomeKit Alexa Google Home Assistant Black**Aqara**$253.26**324 rev6mo ago](https://www.amazon.com/dp/B0FRS6T6HL) [**Schlage Arrive Smart WiFi Deadbolt Lock with Camelot Trim Satin Nickel**SCHLAGE**$195.54**179 rev11mo ago](https://www.amazon.com/dp/B0DP3JZGQR) [**Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt**PHILIPS**$118.06**634 rev1y ago](https://www.amazon.com/dp/B0F61WG9F2) [**Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking**PHILIPS**$86.83**938 rev1y ago](https://www.amazon.com/dp/B0F5QKCD3S) [**Schlage Encode Plus Smart WiFi Deadbolt Lock Tap to Unlock Aged Bronze**SCHLAGE**$268.93**2,487 rev3y ago](https://www.amazon.com/dp/B0C7JP2WRS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schlage Encode Plus Smart WiFi Deadbolt Lock Tap to Unlock Aged Bronze**SCHLAGE**$268.93**4.0★**▲ 115%**](https://www.amazon.com/dp/B0C7JP2WRS) [**Schlage Connect Smart Deadbolt Lock with Camelot Trim Satin Nickel**SCHLAGE**$204.37**4.1★**▲ 86%**](https://www.amazon.com/dp/B07KQPQMXS) [**Schlage Encode Plus Smart WiFi Deadbolt Lock Tap to Unlock Satin Nickel**SCHLAGE**$259.89**4.0★**▲ 72%**](https://www.amazon.com/dp/B09RS1Z1ZN) [**Aqara UWB Smart Lock U400 Matter Over Thread Apple Home Key Fingerprint Keyless Entry Deadbolt Touchscreen Keypad Rechargeable Battery Supports HomeKit Alexa Google Home Assistant Black**Aqara**$253.26**4.0★**▲ 61%**](https://www.amazon.com/dp/B0FRS6T6HL) [**Schlage Electronic Keypad Lock Lever Handle Camelot Trim Matte Black**SCHLAGE**$105.64**4.6★**▲ 58%**](https://www.amazon.com/dp/B089HZLB2K)
**~~View all trending →~~**
## **What buyers say about front door lock set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Locking Mechanism**29%
*“Lock works great”*
**Assembly/Installation**20%
*“Easy Setup”*
**Quality-Overall**10%
*“Awesome quality”*
**Ease Of Use**5%
*“Makes life so much easier”*
**Value For Money**4%
*“Great value”*
**Security**3%
*“Secure, Reliable, and Packed With Convenient Features”*
**Battery Life**2%
*“Battery life has been good”*
**Connectivity-Overall**2%
*“connect to the WiFi”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Design-Overall**1%
*“Looks great”*
### **What buyers complain about **
**Locking Mechanism**13%
*“Broken lock”*
**Connectivity-Overall**11%
*“loose connection”*
**Durability**11%
*“Did not last”*
**Battery Life**10%
*“Battery don't last”*
**Quality-Overall**7%
*“Bad quality”*
**Functionality-Overall**5%
*“would not function”*
**Assembly/Installation**4%
*“Its not install friendly”*
**Value For Money**4%
*“just twice the price”*
**Jamming/Clogging**2%
*“it will jam”*
**Ease Of Use**2%
*“This makes it very difficult to use”*
### **Top return reasons **
**Size-Overall**16%
**Locking Mechanism**16%
**Functionality-Overall**11%
**Connectivity-Overall**10%
**Defective Material/Parts**7%
**Compatibility-Overall**6%
**Value For Money**6%
**Color**5%
**Mechanism Issues**5%
**Product Condition**4%
## **Common questions**
- **Is front door lock set profitable to sell on Amazon United States?**
- The niche generates $11.6M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the front door lock set niche?**
- 4 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in front door lock set?**
- Top complaints mined from reviews: Locking Mechanism, Connectivity-Overall, Durability. The return rate is 6.9% — above our launch gate.
- **When does demand for front door lock set peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the front door lock set niche?**
- Listings span $34.01–$278.86; the average listing price is $169.66 (sweet spot $15–$100). The average incumbent carries 5,526 reviews — the moat a new listing must climb.
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