---
title: "Trend — folding utility knife - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/folding-utility-knife/trend"
last_updated: "2026-08-09T04:57:51.628Z"
locale: en
meta:
  description: "Niche score 56/100 · $398K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $398K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — folding utility knife - Flapen"
---

# **folding utility knife**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 36Conversion 41Competition 78Returns 96Price range 88Avg price 87Brand share 39Review moat 31Quality gap 28

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$8.32–$88.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$19.95**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Market size**

**Good****$398K**

$398K/yr · 604K searches

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,376.55**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## Trend