---
title: "Trend — floor protectors for hardwood floors - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/floor-protectors-for-hardwood-floors/trend"
last_updated: "2026-08-09T05:04:05.207Z"
locale: en
meta:
  description: "Niche score 52/100 · $155K/yr market · 119K searches/yr. A deep review moat (20,056 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $155K/yr market · 119K searches/yr. A deep review moat (20,056 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — floor protectors for hardwood floors - Flapen"
---

# **floor protectors for hardwood floors**

**Worth a look**

Shows a sweet-spot price point ($25.28 avg), but a deep review moat (20,056 avg reviews) keeps it on the watch list.

Market size 33Growth 26Conversion 60Competition 79Returns 62Price range 62Avg price 95Brand share 65Review moat 16Quality gap 43

**Avg price**

**Incredible****$25.28**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$3.99–$140.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$155K**

$155K/yr · 119K searches

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****20,056.18**

avg incumbent reviews — the moat a new listing must climb

## Trend