---
title: "Flood Lights Outdoor — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/flood-lights-outdoor"
last_updated: "2026-08-09T04:07:14.601Z"
locale: en
meta:
description: "Niche score 58/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flood Lights Outdoor — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **flood lights outdoor**
**Worth a look**
Shows a sweet-spot price point ($42.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 21Conversion 38Competition 89Returns 43Price range 76Avg price 95Brand share 74Review moat 40Quality gap 32
**Avg price**
**Incredible****$42.27**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Market size**
**Great****$1.2M**
$1.2M/yr · 945K searches
**Price range**
**Great****$15.37–$126.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,539.55**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, flood lights outdoor is a $1.2M/yr Amazon United States market (945K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flood lights outdoor market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**60%**
Top 20: 92%
**Top-5 click share**
**26%**
Top 20: 62%
**Open market**
**36%**
- Onforu32% - LUTEC11% - Lithonia Lighting6% - MELPO6% - ISUERFY5% - MUCLUD4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/flood-lights-outdoor/trend)
## **Top flood lights outdoor search terms**
- **led flood light outdoor**250K/yr-14.8%1.7% conv. - **led flood light**172K/yr-16.1%1.3% conv. - **led flood lights**71K/yr+2.5%1.3% conv. - **led outdoor flood light**64K/yr-8.6%1.5% conv. - **outdoor led flood light**60K/yr-11.5%1.8% conv. - **outdoor flood lights for house**23K/yr+27.7%1.7% conv. - **led flood lights outdoor**37K/yr+8.3%1.3% conv. - **outdoor flood light fixture**49K/yr-19.7%2.2% conv. - **exterior flood lights**35K/yr-8.7%2.2% conv. - **led floodlights outdoor**22K/yr+61.0%2.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/flood-lights-outdoor/search-terms)
## **Top flood lights outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$36K6%$73K9%$109K12%$145K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Onforu 75W Flood Lights Outdoor 7000LM Brightness Security Lights Switch Controlled 3 Adjustable Heads IP65 Waterproof 6500K Wall Mount Exterior LED Flood Light**Onforu**$27.15**4.6★5,718 rev](https://www.amazon.com/dp/B07S6LGQC9) [2**ISUERFY 200W LED Flood Light Outdoor with Plug 24000Lm Super Brighter Security Light IP66 Waterproof LED Worklight 5000K Daylight White Exterior Floodlight for Yard Garden Garage Stadium(2 Pack)**ISUERFY**$61.49**4.7★150 rev](https://www.amazon.com/dp/B0CFQN4MPB) [3**Onforu 2 Pack 75W Flood Lights Outdoor 7000LM LED Flood Lighting Outdoor Switch Controlled IP65 Waterproof Exterior Floodlight Fixture with 3 Adjustable Heads 6500K Security Light for Garage Yard**Onforu**$53.89**4.6★2,694 rev](https://www.amazon.com/dp/B07S8MJC3T) [4**MUCLUD 4Pack LED Flood Light Outdoor 100W LED Work Light 11000lmwith 6FT US Plug IP66 Waterproof Exterior Security Lights 6000K Daylight White Outside Floodlights Slim Design for Playground Yard**MUCLUD**$53.08**4.6★279 rev](https://www.amazon.com/dp/B0C7WGPYQV) [5**Onforu 150W LED Security Light 15000LM Outdoor Flood Light Switch Controlled IP65 Waterproof LED Exterior Floodlight 6500K White Wall Mount Security Lighting for Entryway Garage Yard Eave**Onforu**$46.04**4.6★1,188 rev](https://www.amazon.com/dp/B08L6L6CDW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GvvooHome LED Flood Light Bulbs PAR38 Outdoor Flood Light Bulb 5000K 13W 100W Equivalent Daylight White LED Floodlight Dimmable Waterproof for Porch Yard Garage E26 Base 15 000 Hrs 2 Pack**GvvooHome**$15.37**441 rev1y ago](https://www.amazon.com/dp/B0FJRP46R7) [**Onforu 90W Flood Lights Outdoor 10000LM Ultra Bright 4-Head LED Security Light with Switch Control IP66 Waterproof 6500K Exterior Lights for Yard Garage Patio**Onforu**$30.58**171 rev1y ago](https://www.amazon.com/dp/B0F2492676) [**Philips 44W 3500LM LED Security Flood Light OutdoorSwitch Controlled Aluminum Security Light 2 Adjustable Heads5000K DaylightWet Location for Patio Garden Yard Lights**Philips**$26.26**235 rev1y ago](https://www.amazon.com/dp/B0DMF86CLZ) [**Onforu 3200LM Flood Lights Outdoor 32W 6500K LED Security Light Switch Controlled IP66 Waterproof Outdoor Lights Wall Mount Exterior Flood Light with 2 Adjustable Heads Floodlights Outside**Onforu**$20.92**307 rev1y ago](https://www.amazon.com/dp/B0DLNPTRBX) [**Onforu 100W 11000LM Flood Lights Outdoor Brightness Security LED Flood Lights with 3 Adjustable Heads Switch Controlled IP65 Waterproof 6500K Outside Exterior Flood Light for Yard Garage Eave Patio**Onforu**$30.48**261 rev1y ago](https://www.amazon.com/dp/B0DLNNJ4Q1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ISUERFY 200W LED Flood Light Outdoor with Plug 24000Lm Super Brighter Security Light IP66 Waterproof LED Worklight 5000K Daylight White Exterior Floodlight for Yard Garden Garage Stadium(2 Pack)**ISUERFY**$61.49**4.7★**▲ 105%**](https://www.amazon.com/dp/B0CFQN4MPB) [**Onforu 100W 11000LM Flood Lights Outdoor Brightness Security LED Flood Lights with 3 Adjustable Heads Switch Controlled IP65 Waterproof 6500K Outside Exterior Flood Light for Yard Garage Eave Patio**Onforu**$30.48**4.7★**▲ 63%**](https://www.amazon.com/dp/B0DLNNJ4Q1) [**LUTEC 6222W 3500 Lumen 32 Watt 28 LED Dual-Head Floodlight Outdoor Full Metal Design Waterproof Exterior Security Wall Light for Patio Garden Yard-White**LUTEC**$26.01**4.6★**▲ 56%**](https://www.amazon.com/dp/B07Q196PNJ) [**Onforu 90W Flood Lights Outdoor 10000LM Ultra Bright 4-Head LED Security Light with Switch Control IP66 Waterproof 6500K Exterior Lights for Yard Garage Patio**Onforu**$30.58**4.7★**▲ 50%**](https://www.amazon.com/dp/B0F2492676) [**Onforu 3200LM Flood Lights Outdoor 32W 6500K LED Security Light Switch Controlled IP66 Waterproof Outdoor Lights Wall Mount Exterior Flood Light with 2 Adjustable Heads Floodlights Outside**Onforu**$20.92**4.7★**▲ 49%**](https://www.amazon.com/dp/B0DLNPTRBX)
**~~View all trending →~~**
## **What buyers say about flood lights outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**45%
*“Bright Light”*
**Assembly/Installation**9%
*“Easy to mount”*
**Quality-Overall**8%
*“The build quality is very solid”*
**Value For Money**8%
*“Great buy for the money”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**3%
*“detector works well”*
**Durability**2%
*“Great durability”*
**Bulb Flicker/Dimming/Color**2%
*“They work well with dimmers”*
**Motion Detection**2%
*“the motion sensor is good”*
**Color**1%
*“the color range is great”*
### **What buyers complain about **
**Durability**20%
*“Broke after 1 month of use”*
**Quality-Overall**9%
*“Bad quality”*
**Functionality-Overall**9%
*“Didnt work”*
**Brightness/Shine/Glow**8%
*“Not as bright as I expected”*
**Water Resistance**7%
*“NOT waterproof”*
**Bulb Flicker/Dimming/Color**3%
*“Flickering”*
**Size-Overall**3%
*“Size is not what you'd expect”*
**Assembly/Installation**3%
*“Difficult to install”*
**Value For Money**2%
*“Cheap”*
**Charging**2%
*“Will not charge up”*
### **Top return reasons **
**Size-Overall**24%
**Brightness/Shine/Glow**18%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Bulb Flicker/Dimming/Color**7%
**Defective Material/Parts**5%
**Color**5%
**Value For Money**5%
**Assembly/Installation**3%
**Compatibility-Overall**2%
## **Common questions**
- **Is flood lights outdoor profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 66 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the flood lights outdoor niche?**
- 32 brands and 46 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in flood lights outdoor?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.5%.
- **When does demand for flood lights outdoor peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the flood lights outdoor niche?**
- Listings span $15.37–$126.99; the average listing price is $42.27 (sweet spot $15–$100). The average incumbent carries 2,540 reviews — the moat a new listing must climb.
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