---
title: "Flood Light Bulbs — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/flood-light-bulbs"
last_updated: "2026-08-09T04:03:00.360Z"
locale: en
meta:
description: "Niche score 60/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flood Light Bulbs — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **flood light bulbs**
**Worth a look**
Shows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 92Growth 22Conversion 77Competition 72Returns 56Price range 74Avg price 89Brand share 55Review moat 47Quality gap 30
**Market size**
**Great****$1.8M**
$1.8M/yr · 1.2M searches
**Avg price**
**Great****$20.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.54–$33.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,790.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, flood light bulbs is a $1.8M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flood light bulbs market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**22%**
- Sunco Lighting28% - Amazon Basics16% - LEDVANCE12% - Feit Electric8% - Gonhom7% - GvvooHome6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/flood-light-bulbs/trend)
## **Top flood light bulbs search terms**
- **flood light bulbs**186K/yr-7.0%5.6% conv. - **recessed light bulbs**124K/yr-10.5%4.9% conv. - **br30 led bulb**93K/yr+1.4%5.6% conv. - **outdoor flood light bulb**112K/yr-10.6%6.5% conv. - **led flood light bulbs**75K/yr+2.6%5.0% conv. - **can light bulbs**68K/yr+5.7%6.4% conv. - **indoor flood light bulbs**58K/yr-3.5%7.0% conv. - **outdoor flood light bulbs**53K/yr+10.2%4.2% conv. - **flood lights indoor**54K/yr-22.0%5.5% conv. - **flood light bulbs outdoor**55K/yr-15.9%6.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/flood-light-bulbs/search-terms)
## **Top flood light bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$73K8%$146K12%$219K16%$292K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics BR30 LED Light Bulbs 65W Equivalent 11W Energy Efficient E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack**Amazon Basics**$13.90**4.5★4,013 rev](https://www.amazon.com/dp/B07JMBTQ57) [2**Gonhom Par38 led Flood Lights Outdoor Light Bulb Dimmable 1800LM 20W Replace up to 200W Outdoor Flood Light Bulbs for Backyard Garage Porch Garden 2 Pack 5000K Daylight**Gonhom**$17.51**4.7★2,279 rev](https://www.amazon.com/dp/B09WZRR67F) [3**Sunco 6 Pack BR30 LED Flood Light Bulb E26 11W=65W 3000K Warm White**Sunco Lighting**$17.56**4.6★4,834 rev](https://www.amazon.com/dp/B019GAUUAE) [4**Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack**Feit Electric**$17.15**4.8★319 rev](https://www.amazon.com/dp/B0DPR9QF13) [5**Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 5000K Daylight**Sunco Lighting**$27.14**4.6★3,938 rev](https://www.amazon.com/dp/B01MTEO25O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GvvooHome LED Flood Light Bulbs PAR38 Outdoor Flood Light Bulb 5000K 13W 100W Equivalent Daylight White LED Floodlight Dimmable Waterproof for Porch Yard Garage E26 Base 15 000 Hrs 2 Pack**GvvooHome**$15.37**441 rev1y ago](https://www.amazon.com/dp/B0FJRP46R7) [**Maelsrlg PAR38 LED Flood Light Bulbs Outdoor 18W (120W Equivalent) Daylight 5000K Dimmable Weatherproof LED Outdoor Flood Lights with E26 Base 1800LM 4 Pack**Maelsrlg**$23.52**86 rev1y ago](https://www.amazon.com/dp/B0FB3DMZGM) [**Linkind BR30 LED Flood Light Bulbs Indoor 65W Equivalent Dimmable LED Recessed Bulbs 10W 850 Lumens 2700K Soft White E26 UL FCC Certified Recessed Can Light Bulb for Bedroom Bathroom 12 Packs**Linkind**$24.00**255 rev1y ago](https://www.amazon.com/dp/B0DRK7SHZ1) [**DAYBETTER BR30 LED Light Bulbs Indoor Flood Light 5000K Daylight White LED Bulb 65W Equivalent Dimmable E26 Base 800LM Recessed Can Bulb for Living Room Bedroom Dining Room Bathroom 12Pack**DAYBETTER**$24.11**400 rev1y ago](https://www.amazon.com/dp/B0DJP1CWJX) [**Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack**Feit Electric**$17.15**319 rev1y ago](https://www.amazon.com/dp/B0DPR9QF13)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sylvania Night Chaser LED PAR38 Light Bulb 250W = 23W 22 Year Dimmable Super Bright 2650 Lumens Wet Rated 5000K Daylight - 2 Pack (41358)**LEDVANCE**$18.51**4.6★**▲ 268%**](https://www.amazon.com/dp/B09SQ6C1PG) [**Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack**Feit Electric**$17.15**4.8★**▲ 164%**](https://www.amazon.com/dp/B0DPR9QF13) [**Sunco 6 Pack Outdoor Flood Light Bulb LED PAR38 Exterior Spotlight Bulbs Weatherproof 1050 LM 13W (100W Equivalent) 5000K Daylight Wet Rated Dimmable E26 Base UL**Sunco Lighting**$29.19**4.6★**▲ 116%**](https://www.amazon.com/dp/B01FGLZJOO) [**Maelsrlg PAR38 LED Flood Light Bulbs Outdoor 18W (120W Equivalent) Daylight 5000K Dimmable Weatherproof LED Outdoor Flood Lights with E26 Base 1800LM 4 Pack**Maelsrlg**$23.52**4.7★**▲ 111%**](https://www.amazon.com/dp/B0FB3DMZGM) [**GE Refresh BR30 LED Floodlight Bulbs Daylight 65W Eq 2 Pack**GE**$11.09**4.7★**▲ 107%**](https://www.amazon.com/dp/B0BSVD1XL6)
**~~View all trending →~~**
## **What buyers say about flood light bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**43%
*“Bright Light”*
**Value For Money**12%
*“Not expensive”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Quality-Overall**8%
*“Reasonable price for the quality”*
**Bulb Flicker/Dimming/Color**7%
*“Dimming works fine”*
**Color**4%
*“Nice accurate color”*
**Durability**3%
*“Did not break”*
**Size-Overall**2%
*“Fit well”*
**Efficiency**2%
*“function the same a well”*
**Assembly/Installation**2%
*“Easy install”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**29%
*“Bulbs flicker”*
**Quality-Overall**10%
*“not for the quality of the product”*
**Durability**9%
*“Short life”*
**Functionality-Overall**8%
*“Not worked as dimmable”*
**Brightness/Shine/Glow**6%
*“not as bright as I had hoped”*
**Size-Overall**5%
*“did not fit”*
**Advertised Vs Actual Product**4%
*“Contradistions”*
**Water Resistance**3%
*“NOT waterproof”*
**Value For Money**2%
*“Cheaper price, cheaper product”*
**Color**2%
*“I was expecting a more moderate yellow”*
### **Top return reasons **
**Size-Overall**43%
**Color**16%
**Brightness/Shine/Glow**13%
**Bulb Flicker/Dimming/Color**12%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**3%
**Functionality-Overall**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Product Condition**0%
## **Common questions**
- **Is flood light bulbs profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 32 tracked products. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the flood light bulbs niche?**
- 15 brands and 46 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in flood light bulbs?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Quality-Overall, Durability. The return rate is 2.8%.
- **When does demand for flood light bulbs peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the flood light bulbs niche?**
- Listings span $8.54–$33.20; the average listing price is $20.68 (sweet spot $15–$100). The average incumbent carries 1,790 reviews — the moat a new listing must climb.
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