---
title: "Search terms — floating lanterns - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/floating-lanterns/search-terms"
last_updated: "2026-08-09T04:52:33.716Z"
locale: en
meta:
  description: "Niche score 64/100 · $166K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $166K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — floating lanterns - Flapen"
---

# **floating lanterns**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 64Conversion 19Competition 82Returns 38Price range 82Avg price 95Brand share 81Review moat 87Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$23.89**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****254.84**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Great****$7.88–$52.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+42.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$166K**

$166K/yr · 465K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms