---
title: "Flic — $278K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/flic"
last_updated: "2026-08-09T04:00:41.991Z"
locale: en
meta:
description: "Niche score 43/100 · $278K/yr market · 173K searches/yr · $23.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $278K/yr market · 173K searches/yr · $23.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flic — $278K/yr Amazon US Niche (2026) - Flapen"
---
# **flic**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 23Conversion 73Competition 7Returns 48Price range 88Avg price 95Brand share 0Review moat 45Quality gap 76
**Avg price**
**Incredible****$23.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.92–$83.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$278K**
$278K/yr · 173K searches
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,031.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flic is a $278K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flic market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$297K–$356K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- GoveeLife86% - Amazon Basics6% - Govee4% - Kimalab3% - Flic2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/flic/trend)
## **Top flic search terms**
- **govee switch**31K/yr-0.8%9.4% conv. - **govee light switch**28K/yr-8.8%3.5% conv. - **govee remote**22K/yr+15.6%8.6% conv. - **govee button**19K/yr+5.7%13.6% conv. - **alexa button**18K/yr-23.3%2.5% conv. - **echo button**17K/yr-13.7%1.8% conv. - **govee smart switch**13K/yr-16.9%3.8% conv. - **govee remote control**9K/yr+16.8%5.7% conv. - **govee switch wall**4K/yr-2.0%6.0% conv. - **govee wall switch**3K/yr-8.5%3.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/flic/search-terms)
## **Top flic products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28K20%$56K30%$84K40%$111K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoveeLife Smart Mini Double Button Switch Group Control Multiple Devices Versatile Wireless Control Button Battery Powered Supports Most GoveeLife Smart Products**GoveeLife**$13.20**4.2★590 rev](https://www.amazon.com/dp/B0BQYGSKLG) [2**GoveeLife Wireless Mini Smart 6 Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products**GoveeLife**$17.53**4.3★541 rev](https://www.amazon.com/dp/B0BVB3TXDT) [3**GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products 2Pack**GoveeLife**$16.93**4.2★412 rev](https://www.amazon.com/dp/B0D17B48HK) [4**GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products(Cant be used independently)**GoveeLife**$8.98**4.2★412 rev](https://www.amazon.com/dp/B0BZVBHZ4F) [5**Amazon Basics Smart Dimmer Switch and Remote for Music and Routines Works with Alexa Only Compatible Echo Devices Required Easy Setup No Wiring Required Handheld**Amazon Basics**$15.41**4.4★298 rev](https://www.amazon.com/dp/B0D8KF4HRQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kimalab Remote Holder for Govee H5125 Mini Smart 6-Button Remote Precision-Fit Wall Mount Bracket White Includes Adhesive Strip**Kimalab**$7.92**43 rev9mo ago](https://www.amazon.com/dp/B0FXSMJZNS) [**Amazon Basics Smart Dimmer Switch and Remote for Music and Routines Works with Alexa Only Compatible Echo Devices Required Easy Setup No Wiring Required Handheld**Amazon Basics**$15.41**298 rev10mo ago](https://www.amazon.com/dp/B0D8KF4HRQ) [**GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products 2Pack**GoveeLife**$16.93**412 rev2y ago](https://www.amazon.com/dp/B0D17B48HK) [**GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products(Cant be used independently)**GoveeLife**$8.98**412 rev3y ago](https://www.amazon.com/dp/B0BZVBHZ4F) [**GoveeLife Wireless Mini Smart 6 Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products**GoveeLife**$17.53**541 rev3y ago](https://www.amazon.com/dp/B0BVB3TXDT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kimalab Remote Holder for Govee H5125 Mini Smart 6-Button Remote Precision-Fit Wall Mount Bracket White Includes Adhesive Strip**Kimalab**$7.92**4.7★**▲ 130%**](https://www.amazon.com/dp/B0FXSMJZNS) [**GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products(Cant be used independently)**GoveeLife**$8.98**4.2★**▲ 42%**](https://www.amazon.com/dp/B0BZVBHZ4F) [**Amazon Basics Smart Dimmer Switch and Remote for Music and Routines Works with Alexa Only Compatible Echo Devices Required Easy Setup No Wiring Required Handheld**Amazon Basics**$15.41**4.4★**▲ 37%**](https://www.amazon.com/dp/B0D8KF4HRQ) [**GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products 2Pack**GoveeLife**$16.93**4.2★**— 2%**](https://www.amazon.com/dp/B0D17B48HK) [**GoveeLife Wireless Mini Smart 6 Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products**GoveeLife**$17.53**4.3★**— 2%**](https://www.amazon.com/dp/B0BVB3TXDT)
**~~View all trending →~~**
## **What buyers say about flic**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**16%
*“Easy to set up”*
**Remote Control**10%
*“Love my remote”*
**Ease Of Use**10%
*“Easy peasy”*
**Quality-Overall**7%
*“overall theyre a reliable”*
**Advertised Vs Actual Product**6%
*“Works as expected”*
**Connectivity-Overall**6%
*“no connectivity issues so far”*
**Value For Money**6%
*“Saved money”*
**Touch/Button Controls**5%
*“Great button”*
**Socket/Port/Plug**3%
*“I love these smart plugs”*
**Efficiency**2%
*“Works great”*
### **What buyers complain about **
**Connectivity-Overall**15%
*“Not easy to connect”*
**Touch/Button Controls**11%
*“The button ceases to function altogether”*
**Functionality-Overall**9%
*“now its not even detectable anymore”*
**Assembly/Installation**8%
*“never was able to set it up”*
**Value For Money**8%
*“Too expensive”*
**Durability**4%
*“Two of mine failed within a year”*
**Quality-Overall**4%
*“Not a Safe Quality”*
**Compatibility-Overall**4%
*“Not very compatible”*
**Instructions/User Manual/Troubleshooting**3%
*“Wish there were instructions in mine”*
**Ease Of Use**3%
*“Hard to use”*
### **Top return reasons **
**Connectivity-Overall**25%
**Compatibility-Overall**22%
**Functionality-Overall**13%
**Touch/Button Controls**8%
**Value For Money**6%
**Size-Overall**5%
**Socket/Port/Plug**5%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Assembly/Installation**1%
## **Common questions**
- **Is flic profitable to sell on Amazon United States?**
- The niche generates $278K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the flic niche?**
- 5 brands and 9 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flic?**
- Top complaints mined from reviews: Connectivity-Overall, Touch/Button Controls, Functionality-Overall. The return rate is 3.2%.
- **When does demand for flic peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the flic niche?**
- Listings span $7.92–$83.62; the average listing price is $23.75 (sweet spot $15–$100). The average incumbent carries 2,032 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**flex seal**](https://flapen.com/research/us/tools-home-improvement/flex-seal)$2.6M/yr+71.6%**Launch it**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)